Sell Like You

In this episode, we explore LinkedIn and Language workshops' importance in increasing sales conversions and how language is the key to connecting with your ideal prospects and addressing their needs effectively.

We explore powerful examples of how language can drive sales success. By analysing testimonials and making specific language changes, one online service saw a significant increase in bookings. Another change management organization refined their message, connecting more effectively with prospects by using captured language. Embracing the language your audience uses can help educate them about your services. Clear language allows you to connect deeply with your audience, empathize with their challenges, and effectively communicate the solutions you offer. To implement these strategies, start by listing what your business offers and the problems you solve. Analyse reviews and adapt your language to better resonate with your audience.

1. Power of Language:

2. Avoid Pitfalls:

3. Capture the Right Language:

Lifetime Value = How do you add value to your customer for life?  

Nick Verykios, known for his love of innovation, he’s built and sold 3 incredible organisations and continues to impact the ICT, Channel and Reseller world with his knowledge. 

We crossed paths many years ago during his Distribution Central era and my time as a reseller, we caught up recently and reconnected.   

I love bringing guests that challenge the industry, inspire and innovate, Nick does just that.  

This episode is for the salespeople, the leaders, the business owners, the vendors and resellers across the ICT and Cyber industry.  

In this episode we cover: 

Listen to the end where Nick shares his secrets to success!  

Reference Links: 

Nick Verykios LinkedIn - https://www.linkedin.com/in/nverykios/  

iasset - https://www.iasset.com/  

Harriet Mellor LinkedIn - https://www.linkedin.com/in/harriet-mellor/  

Video is proven to connect and engage with more of your audience than any other means, however it’s one of the most feared pieces of content to create.  

Enter Carmen Braidwood.  

I was first introduced to Carmen through a mutual connection, and we’ve become friends and referrals for one another.  I invited Carmen to join me, in person to record our conversation about Confidence on Camera.  

We talk about our experiences, the mistakes, tools, tips, experiences and ultimately; how to grow your business (and your sales) through video content.  

Listen to this episode for:  

- ROI on content created  

- Knowing your audience  

- How to speak to camera  

- What content to turn into video content  

- Where to post your video content and to leverage it for maximum reach  

Did you accept our challenge from this episode?  

Let us know via LinkedIn: 

Carmen - https://www.linkedin.com/in/carmenbraidwood/  

Harriet - https://www.linkedin.com/in/harriet-mellor/  

Eckhart Tolle & Oprah Winfrey - New Earth: https://www.oprah.com/app/a-new-earth.html 

In today's conversation, we have the pleasure of hosting the incredible Ellie Swift, a renowned mindset coach and business strategist.  

Join us as we delve into the concept of a rich life, overcoming imposter syndrome, and making better business decisions. Get ready to gain valuable insights and actionable tips that will help you elevate your business and create a life of fulfilment. 

Ellie dives into her journey toward discovering the concept of a rich life, exploring the meaning of this and how to identify it your life.  

We explore how aligning your business decisions and personal values has worked for us both, and Ellie shares her top strategies for finding clarity and defining what a rich life means to you.  

We discuss:  

How do I design my rich life? That’s up to you... listen to this episode to find out what is a full rich life and how you can align this into your life and connect to business. 

I know you’re going to love this episode and with more to come from the Sell Like You podcast be sure to subscribe and leave a 5* review to help us reach more business owners and sales people just like you.  

Links: 

Harriet Mellor on LinkedIn - https://www.linkedin.com/in/harriet-mellor/  

Ellie Swift - https://ellieswift.com/  

‘I will teach you to be rich’ by Ramit Sethi - https://www.amazon.com.au/Will-Teach-You-Be-Rich/dp/1523516879 

If you haven’t heard of ChatGPT you must be living under a rock! 

It’s hot topic regardless of your industry, company size or job function.  We have been using AI for years, but without such a fuss.  

So, what should you use ChatGPT for?  

In this week's podcast I share what I have been using ChatGPT for and how you can leverage this incredible tool in your business. 

I also share what ChatGPT shouldn’t be used for and some of the common mistakes I see, as well as how to avoid them.  

I would love to know what you use ChatGPT for your business, connect with me on LinkedIn HERE.

For more Sales resources and tips, you can find more HERE.

Is re-engaging past clients in your sales strategy?  

In this episode of the Sell Like You podcast, the focus is on re-engaging past clients and upselling to existing clients.  
 
Emphasising the importance of adding value to clients at all times, even after the initial sale, in order to build strong, long-term relationships. 

I chat about: 

Research suggests that it is generally more cost-effective to re-engage with past clients than to engage new clients. Here are some statistics that support this: 

According to a study by marketing software company Invesp, it can cost up to five times more to acquire a new customer than to retain an existing one. 

The same study found that increasing customer retention rates by just 5% can increase profits by 25% to 95%. 

Adding a re-engagement strategy to your business is not only profitable but the smartest way to generating revenue. 

For more tips and tools for your Sales outreach be sure to subscribe to the Sell Like You podcast and visit www.yoursalesco.com for extra resources.  

If you enjoyed this episode, please share with someone looking to improve their sales and business to support them.  

Welcome to Sell Like You, the podcast where we discuss all things sales and how to improve your skills to become a successful salesperson. In this episode, host I talk about the importance of having a positive sales mindset and how it can impact your success and effect your outreach. 

I share that approaching sales from a perspective of supporting, serving, nurturing, and adding value can lead to success. You MUST have confidence in your conversation starter, it's crucial, along with the right tools, processes, and language patterns. 

While having the right skills is essential, adding a positive mindset to your approach can make a huge difference.

Having the right attitude towards rejection and failure, explaining that a strong and positive mindset can help handle the no's and objections that come along the way. Having the belief that you can help transform a potential client's life or business is crucial when picking up the phone or contacting them. 

"Adding value and understanding the prospect's needs is crucial when making the outreach call"

Listen to the full episode where I share examples and client challenges which I'm sure you can relate to. 

If you want tips on how to develop a positive sales mindset then this episode is for you...

In this quick episode of the Sell Like You podcast I share valuable networking tips to help you grow your businesses, Sales pipeline and connect with potential clients. 
Whether you're new to networking or a seasoned pro, these tips can help you make the most of your next networking event.

It's important to have:
- Clear Goal 
- A question to open the conversation and get them talking 
- Strong Mindset 
- Be prepared to get out of your comfort zone 
Find a networking event close to you and set a commitment to going, be picky with where you and who you spend your time with, it can be the most lucrative thing you do! 
Build a virtual network on LinkedIn, connect with me HERE

Sales Pipeline, do you have one?
In this week's episode I dive into Sales Pipeline, why you need one, how to build it and why it should be at the core of every Sales persons efforts. 
I share:
- What is a Sales pipeline 
- What should be in your pipeline 
- Sales conversion 
- How to grow your sales pipeline 
- How to move someone along your pipeline
- Why you should move opportunities out of your pipeline
- When to review your Sales pipeline 
At the end of this episode you will know exactly what you should be doing with your Pipeline and why making this a priority will support you in scaling your business. 
For episodes focused on business development, check out:
Why Sales Discovery Is The Most Important Step 
Skyrocket Your Business Development 
Connect with me on LinkedIn HERE
For more resources visit www.yoursalesco.com 

This is not a highlight reel and so with that I thought it was time to share some of the mistakes I've made in Sales... 
Why? 
So you can learn from mine, avoid them or know how to identify and move on (if you're making them today). 
When clients share that they go a 'no', or something didn't quite go their way I am genuinely excited.  Because we learn so much more from a mistake, than we do from a win. 
In this episode I share with you:
- the mistakes I've made
- how I identified them and how I learnt from them 
- different techniques and approaches I adopted 
- my sales top tips that you can apply in your organisation or process today 
If we're not already connected on LinkedIn, you can find me HERE.
If you have a Sales topic or question that you would like covered in my next episode please email me [email protected] 
Remember... Sales is a skill, something you need to develop over time, apply and take action on. 
Be sure to subscribe for notifications of new episodes being released.