Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

Do you ever find yourself taking the easy way?

Sometimes, it’s just easier to do things the “easy” way: not spending money on a particular marketing campaign, or taking the time to try something that may not work.

Well, I’m here to tell you that it’s time to take some risks!

Try something new! Do something different! Take advantage of this time to do things differently!

Coming out of COVID, there are quite a few agents who have learned some new tricks and are incorporating new techniques and technologies into their business.

It’s ok to try something new, and find out that it doesn’t work - if that’s the case, leave it behind!

But don’t be the person who never took a chance, and never tried something new! You never know when you’ll be missing out on rewards.

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to calculate risk vs reward: don’t be afraid to take chances and try something new!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Do you ever take the easy way?

Say no to things that are risky, or maybe would cost more money than you’re looking to spend?

Don’t be afraid to take risks! In fact, you have to take risks in life!

Try new things, and don’t be afraid to fail.

You may find that you take a risk and fail.

But you may also find that you take a risk and succeed.

Don’t be left behind by those who are out there taking risks and taking chances: they will receive the rewards of those risks!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Are you interested in surprising and delighting your clients?

You may want to look into giving better gifts! And we’re not just talking about getting some cheap swag, and putting your logo on it!

Everyone gives swag or logoed items for anniversaries, birthdays, and Christmas (we call those ABC gifts).

But if you want to be like Seth Godin’s purple cow, and stand out, you’re going to want to be completely different!

Gifts surprise and delight your clients, and make them feel special and noticed.

It’s not about the transaction, or even the item itself (although you need to be strategic about what you choose!), but it’s all about making the recipient feel special and valued.

The relationship is the key: make your clients feel like their relationship is worth investing in, and they’re going to remember you!

If you can get your clients selling for you, and bringing in those quality leads, you’ll be amazed at how the money invested into good gifts pays off: and fast!

So stop giving crappy gifts, and tune in this week to hear about how you can give better gifts, even if you’re just starting out, and don’t have a big budget!

This week on the Selling the Dream podcast, I’m talking to John Ruhlin, author of the book Giftology, about how you can strategically give gifts! If you’re ready to explode your market and surprise and delight your clients and leads, you won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces John Ruhlin and his business, Giftology.

Most businesses rise and fall based upon relationships with their employees, clients, or centers of influence referrals.

John shares his experiences with people giving gifts when he grew up. It was never transactional, it was relational!

Gifts aren’t just about the gifts: it’s a delivery of emotion!

There’s a huge difference between some cheap swag and something that’s going to be treasured for years.

You can’t just slap your logo on cheap items and call that a gift!

John tells the story about how his wife worked in gifts, and encouraged him to give better items that people will actually like.

“I don't care if you're a billionaire. We all crave to feel like our life matters. We all crave to be treated like a human being, not a number.”

Swag is fine, but don’t confused it with a gift.

Treat your employees just as good as you treat your billionaire clients!

Get to know the gatekeeper for the person you want to target, and treat them like gold!

Take a look at the impact of your gifts, and then it only makes sense to invest in giving good gifts!

John talks about what to do if you don’t yet have the budget for really high level gifts, if you’re just starting out in the industry.

Be a purple cow: stand out!

Pick a category, and go best in class!

Your goal is to be the first person that others think about in your industry.

“ If you can turn your clients into sales reps for you, it's game over.”

Sometimes we’re very generous as humans, but lose that in business. Look for ways to give and invest in those relationships!

John talks about when not to give gifts.

Avoid giving ABC gifts: anniversaries, birthdays, and Christmas. Give at unexpected times!

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!

Connect with John:

LinkedIn

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

If you’ve been listening to this podcast, you may know what’s going on!

But today, I’m taking a moment to step back and just tell you everything that we have going on, and how you can access these resources that we’ve put together, and how you can use them for your business!

From our inspirational tip Tuesday episodes to our monthly Mastermind meetings, we’ve got something to help inspire you on your real estate journey!

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to dive in and use the resources we have created here for you, and network with like-minded agents!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

What are we doing? I’m here to tell you!

Tip Tuesday episodes - short, inspirational episodes

Friday interviews - from Tom Ferry to industry leaders all over the country, there are many things to learn!

Listen to the Friday interviews to learn different perspectives and ways of doing things!

We have a Mastermind community that meets monthly - if you’d like to join, reach out to me at [email protected].

Join our Facebook community (link below) and connect with like-minded agents all over the world.

Our Second Home Agents website is a great place to get listed and connect with agents in other markets!

And if you think you’d like to be a guest on the show, reach out! I’d love to hear from you!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Have you ever looked at other real estate agents and wondered how they were getting the sales numbers that they have?

Sometimes, you see that you’re doing the exact same things:

Open houses

Direct marketing

Advertising

But there’s just something about them that is skyrocketing their sales!

Every wonder what that key difference is? They are known.

When you are known in your market, you’re going to be the person that people call. You’re going to be the one that they want to work with. You’re the one that they have connected with - sometimes without ever even meeting you!

How can you do that?

It’s all about how you network with people, and build your reputation. Take time to create relatable content that wins people over and makes them feel like they know you, like you, and trust you.

You don’t have to be the smartest real estate agent ever: you have to be known!

This week on the Selling the Dream podcast, I’m talking to Ben Belack about his key to success: being known! If you’re ready to explode your market and be the top choice in your area, you won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Ben and his business.

Ben was pursuing an acting career, and ended up in the world of real estate.

One of the best things you can do when starting out is find a mentor, and make yourself indispensable to them!

Ben shares his affirmations, and how he uses them to help himself be better.

Tom shares his perspective on scoffing at what successful people are doing: if a top seller is using affirmations, there just may be something to it!

If you don’t emotionally capture your clients, it will impact the bottom line.

Tom and Ben discuss some of the implications of new selling rules.

Ben shares how he got into video marketing for his sales, and how he uses video.

You have to be known in your market to get results!

You may be around agents who may not seem “as good” as you, but what sets them apart? They are known!

Ben shares that he uses his iPhone 11 for all of his recording, and makes day in the life videos.

People expect and want to see transparency, not a perfectly produced video! They want to know that you’re real!

Not all content is pushed out at once. Ben shares how they slowly release content.

Know your numbers and what is bringing in your income! You may find that your most profitable leads come from free sources (hint: referrals)!

Video walking tours of your listings can bring in quite a few views and leads!

Ben shares his DiSC profile, and how to connect with him.

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!

Connect with Ben:

LinkedIn

YouTube

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

TRANSCRIPT:

Unknown Speaker  0:00

Today on Selling the Dream find out if you're the known entity. Welcome to Selling the Dream, a podcast created for and by second home and resort realtors on Tom Tezak. And each week my goal is to bring you a quick real estate tip along with an infopath interview with an industry.

Unknown Speaker  0:19

My mission is to bring the cutting edge market insight into sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate, Selling the Dream.

Unknown Speaker  0:35

Everybody, Tom Tezak with Selling the Dream and today I'm with Ben bellick. With the agency and he works from the city to the water in LA he does a bunch of business in Beverly Hills,

Unknown Speaker  0:48

Hollywood Hills and off to Malibu. Ben, thanks for joining us on Selling the Dream. Thanks for having me. I'm excited to be here. Thank you. So Ben, how long you been in business? I've had

Unknown Speaker  1:00

Had my license, uh, almost 10 years, 10 years. What do you do before selling real estate? I was pursuing a professional acting career in Los Angeles for nearly actually over a decade very seriously and enthusiastically I was an actor as a kid. And, but, you know, kind of really, the core of what I was doing at the time was hospitality. I worked in hospitality, ultimately for Wolfgang Puck at spargo in Beverly Hills. Wine was my interest. I became a sommelier and was blind tasting wine five days a week for five years. Wow. Yeah. So you know your stuff when it comes to that and you know, I think that speaks to, well, what a great background so it's we as realtors, so many realtors come from different places, and they take and they draw off of what they used to do to be successful at what they currently do. You know, my back my backstory was I was a deputy coroner. So you know, you talk about customer service.

...

Does the world ever feel out of control?

It’s easy to see all the things that are outside of your control, and learn how to adapt.

But there are a lot of things that you can control!

You can control what you do as a response to fear. You control your actions, and your choices.

The more that you take action in the things that you do have control over, the more you will emerge as a leader during these times where the world sometimes feels out of control!

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to take control of what you can and be a leader!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Today, we’re going to talk about control!

Are you a control freak? Or are you controlled by others!

There are a lot of things that are outside of our control!

You have to learn and adapt to those things that are outside of your control.

However, there are many things that are under our control, and that we can do something about!

We don’t have to be controlled by fear, or my others - we can make a decision!

When you take control and make choices, you become a leader!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

What is your primary market?

If you’re listening to this podcast, there’s a high chance that you are working in the secondary home market, or helping people find the home of their dreams.

But what happens when a pandemic like COVID hits, and some resorts are completely stalled, and no one is traveling to these areas and buying homes?

This week, I’m talking to one of my fellow real estate agents here in Hawaii, Erin Evans. She works in the Oahu market, and roughly 80% of her business comes from military home buyers.

These people may only be in the area for a short time, and they may not be looking to buy the home of their dreams. But they have a powerful tool that makes them a strong buying candidate, and she’s here to tell us all about it!

If you’re thinking of ways to connect with a new market and build a strong nation-wide referral network, you won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Erin and her business.

Tom and Erin talk about how they met, and how they use referrals in their business to bring in new leads.

Almost 80% of Erin’s clients are military: this means that she ultimately gains connections everywhere, and her clients are always looking for a trusted agent for a referral!

Be your own advocate: own the space in other realtor’s minds! When they think of your market, you want them to automatically think of you!

Social media is a great place to build relationships - you can find so many networking groups.

Always be ready to help other agents that you meet, it will pay off.

Erin shares how the VA loan works, and how her clients are using VA loans to purchase homes.

Always be on the lookout for opportunities to help people get the best value whenever possible. Understanding the options and limitations can open doors for your clients to buy their dream home.

Tom and Erin talk about the state of the market during COVID, and how that’s impacting business.

Don’t just build a resort market: build a residential market.

Erin talks about tools she uses for distance connections, including Marco Polo.

Tom and Erin discuss the DiSC personality tool, and how their tendencies have changed over time.

Tools such as the DiSC test help you understand your clients, so you can perfectly market to them and their specific tendencies.

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!

Connect with our panelists:

Anne Eliason

Dennis Hanlon

Angela Zampino

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

TRANSCRIPT:

Unknown Speaker  0:00

Hey everybody, Tom Tezak with Selling the Dream Today we're going to talk about how your buyers can move to your market area in the resort districts using a VA loan. Welcome to Selling the Dream, a podcast created for and by second home and resort realtors on Tom Tezak. And each week my goal is to bring you a quick real estate tip along with an info pack interview with an industry rock shop. My mission is to bring you the cutting edge marketing tried and true sales techniques and information about the latest technologies. Thanks for tuning in. And remember, we're not selling real estate, Selling the Dream.

Unknown Speaker  0:38

Hey out there to our live audience. Tom Tezak here with Selling the Dream podcast and today I have Erin Evans from Honolulu on the show with us

Unknown Speaker  0:49

are Oahu actually her offices in in Honolulu, so it's a little different. But Erin, welcome to the show. Thank you so much. What can you share with us about life in in a Oahu

Unknown Speaker  1:00

Well, thanks for having me, Tom. Great to see you. And life in Hawaii. I mean, I don't know you're on now you sent me. I think it looks pretty good over here, isn't it? The weather's always beautiful and can't complain. I love it. So and let's, let's, you know, we both have been in this business a long time. We're both broker owners. So we have some similar kind of experiences. You were on a century 21 office, I run a windemere office. So friendly competition in that regards. And we've gotten to know each other through networking throughout the world, and referrals and just so much opportunity exists in the networking world. Especially for realtors. Yeah. And you know, you know, one of the reasons I spoke to you this morning, I called them just said, Hey, Erin, thanks so much for letting Shawna know on your Facebook group for military real estate agents that I was an agent to us in Maui. And we put her clients under contract today or yesterday, huh?

Unknown Speaker  2:02

Thank you. And but what I, you know, I think the value in that is I met Erin through a networking through Tom Ferry coaching, got to know her. And then she was on Facebook and said saw somebody say, Hey, I'm looking for an agent in and Erin said you need to reach out to Tom. And then she reached out to me. And we connected and I got that referral now it was a year ago. And that's the way sometimes that happens. But I just so much appreciate that. And I think, you know, let's talk about that referra...

You may have heard this quote from John Maxwell:

“Change is inevitable, but growth is optional.”

This is such a great quote, and so applicable as we’re all changing and adapting in response to this global pandemic!

Growth is absolutely critical through this process!

How are you growing? What steps are you taking to make sure that you don’t just change, but that you grow through this?

Take advantage of this situation to stretch yourself, and challenge yourself! Learn new skills, master new technologies! Use this time to embrace growth!

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to take time to grow in the middle of change!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Change is inevitable, growth is optional!

During COVID-19, we’ve all had to change!

But are you growing during that change? I’d like to encourage you to take time to grow!

We can’t change things, but we can make the choice to grow!

We can be better spouses, parents, and even grow in our knowledge and abilities!

Take advantage of the time that you have to grow!

This is going to be a long journey, and we can equip ourselves to be successful!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

_______________

Tom Tezak  0:00

Today on Selling the Dream, change is inevitable. Growth is optional. Welcome to Selling the Dream, a podcast created for and by second home and resort realtors on Tom Tezak. And each week my goal is to bring you a quick real estate tip along with an infopath interview with an industry rock shop. My mission is to bring the cutting edge market insight into sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate, Selling the Dream.

Everybody, Tom Tezak with Selling the Dream and today's Tuesday Tip inspired by a famous speaker john Maxwell and his quote is, change is inevitable. Growth is optional. And I think it's such a great quote to use today and coming out and coming through COVID-19 and seeing people during the course of their careers and their lives and their business.

and their families face

changing because we have to we don't have a choice to change right now. It's inevitable, as john Maxwell said long ago, before COVID-19 hit. But growth is so critically important through all of this. It is up to you to take this change, figure out how you can do better things. Take advantage of the situation and the opportunity, the scenario and maximize that to make yourself a better person to make yourself a better realtor, to make yourself even more importantly, a better father, husband, wife, whatever that is through the course of these changes, and embrace it, because we can't change it. But we can work on our growth and learn how to make the best out of a situation if you're challenged with showing real estate because your clients aren't in here, then figure out how to show real estate digitally figure out how to get online and do it. We have

All the technology that we need to show properties to do what we need to do as realtors to list properties, take advantage of it. And if you think oh my gosh, it's hard or I'm afraid, you just need to embrace it. Spend some time, do some research, follow some podcasts, follow some tech seminars, and learn how to do this. You've all been working on it, I know. But you just need to realize it's not going to go away. Things are not going to change overnight. It's going to be a long journey. And we need to be prepared to be on that journey. To do the best job we can. Your clients are out there, they want to buy real estate, they want to sell real estate, be the resource that says, I'm here for you in this crazy time. And I'm embracing all new technologies to help you be successful. So, for Selling the Dream, remember we don't just sell real estate we are selling the dream and embrace change and don't be afraid to grow.

Are you working in a resort market?

If so, then you probably have seen the division in a resort market: there’s your typical real estate, and then there’s the high end luxury real estate.

It’s hard to break into that “club” of realtors who work in the high end luxury market, but this week, we’re hearing from three people who did!

Not only did they break into the luxury markets, but they also were able to be excellent at it!

This week, we’re going to hear from three people who:

Were able to create an “in” to the market

Became experts in what it takes to make 7 and 8 figure sales

Understand the mindset of their clientele

These are huge, and once you start to understand how you can do those three things, you’ll be able to break into the ultra high luxury market in your area!

Join us this week for our replay of our monthly mastermind meeting, where I talk to some of the top agents working in resort markets. We’re talking to Anne Eliason, Dennis Hanlon, and Angela Zampino about how they broke into the market!

Not only are they dominating the regular markets where they work, they have broken into the top-tier luxury markets! If you’re missing get-togethers with industry leaders, and thinking about breaking into the ultra luxury market, you won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the August mastermind group meeting, the topic of discussion, and who will be sharing this month.

Anne shares how she got into the market in Kauai.

Anne leveraged her relationships to help make her big break: you never know when a person will decide it’s time to buy!

Because of trust, that buyer purchased a 10 million dollar home, sight unseen.

Mail marketing was another part of Anne’s strategy.

Talk about your success! When you’ve earned the sale, talk about it! Show people that you are the one to pick.

Dennis shares how he got into the luxury real estate market.

When Dennis started selling real estate, there wasn’t a luxury market in his area!

Angela broke into the market when she reached out to one of the top agents in the area and connected with them.

The group talks about knowing your market, and what’s most important to your potential buyers.

Pick an area, and learn the ins and outs of it. Make yourself the go-to expert!

You can’t be an expert on everything, so pick something and become the expert!

Each of the experts talk about what market they serve best, and how they allocate marketing efforts.

Ultra high end real estate isn’t about marketing dollars: it’s about building relationships.

Go where your ideal client is: be at the golf course, the country club. Get to know them well, and understand them.

Anne shares how she uses tools like the iPad Pro in her business to help educate clients.

Don’t be intimidated by all the high production content - just get out there and make it happen!

If you do need to get into high production media, look at it as an investment into the sale of the property, whether it be a video, or drone footage!

Other agents serving other areas aren’t competition: look at them as coworkers.

Build your network so you can send referrals!

Make sure that you build that network authentically and personally.

Understand the perspective of those who buy in the ultra luxury market: money doesn’t matter, they want what they want, when they want it.

Everyone shares what they did when they got their first big check and their best advice for breaking into the market.

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!

Connect with our panelists:

Anne Eliason

Dennis Hanlon

Angela Zampino

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

TRANSCRIPT:

Unknown Speaker  0:00

Welcome to Selling the Dream, a podcast created for and by second home and resort realtor on Tom Tezak. And each week my goal is to bring you a quick real estate tip along with an infopath interview with an industry Rockstar. My mission is to bring this cutting edge marketing tried and true sales and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate selling.

Unknown Speaker  0:28

And good morning, everybody, Tom Tezak and with Second Home Agents, and we're doing our resort our mastermind for how to bust into the luxury resort market. So there's a lot of...

What have you learned from this pandemic?

All over, we’re redefining our jobs, and what it means to be a real estate agent.

Many of us are still working constantly, grinding away to be the number one producer, the number one agent.

I’m one of the worst of those: I’m driven, and constantly looking for ways to innovate and succeed!

Then COVID hit, and I found myself with some opportunities to take a break, and focus on being number one in some other areas, like being the number one dad to my daughter, and being the best husband to my spouse.

Instead of focusing on all the missed opportunities to be the top producer, I’d like to challenge you to take advantage of these missed opportunities!

I mean, after all, what does it matter if you’re the number one producer, but you don’t enjoy your life? Or if you don’t enjoy time with your partner and family?

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to learn lessons from this pandemic! You may be driven, and you may be constantly pushing to be number one, but don’t forget that there are some areas where being number one matters so much more!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Do you feel like you’re always grinding, looking for the next sale, taking time to constantly work on your business?

One thing I realized during this pandemic is that sometimes, you just need to stop!

If you don’t take time to focus on enjoying your life, spending time with your partner, or with your kids, then all the work that you’re constantly doing is a waste of time!

I love what I do and am highly-driven to do it! But I need to make the choice to spend time enjoying my life!

I want to be the number one agent, and number on producer, but more than that, I want to be the number one dad, and number one husband.

Don’t lose sight of that in the midst of the grind!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

TRANSCRIPT:

Everybody today on Tuesday Tip selling the dream? Sometimes you just gotta take advantage of missing an opportunity.

Welcome to Selling the Dream, a podcast created for and by second home and resort realtor from Tom Tezak. Each week my goal is to bring you a quick real estate tip, along with an info packed interview with an industry rock star. My mission is to bring this cutting edge market driving through sales and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. We're selling. Hey, everybody, today and Tuesday is Chip.

Sometimes you just got to miss an opportunity. You know, I just.

We are always grinding, grinding grind and trying to get as much business as we can, trying to get everything done that we can, trying to sell, sell, sell.

And what I realized through the course of the pandemic is sometimes we just need to stop. We need to re energize. We need to enjoy our family. We need enjoy our partners. We need to enjoy our kids.

And if we don't focus on that, everything else is sort of a waste of time and energy. So I just want to share with you that every once in a while. Turn your phone off every once in a while. Say I'm not available. Every once in a while. Say. A honey. Hey, partner. Hey, kids, let's go out and have fun. Let's not be focused on. Oh, I got a Zillo call or oh, I got to take care of this thing.

You need to be planful. You may need to schedule it. But don't forget that we do all of this. Enjoy your life. And I get it, I am I'm sort of sadistic about it. I love real estate. I love what I do. But you know what? My kids and my wife are so much more important, and I need to keep that at the forefront. I forget that sometimes because I'm so driven to try to get the next deal.

But through the pandemic, what I've realized is it's been so much fun and so enjoyable to hang out with my kids and given an opportunity.

And this is where it all comes from. My daughter is 20 years old. I never really thought that I would have the opportunity to spend so much time with her like I have and I have embraced it and cherished it. She is a great, great kid, but she is OK. She went off to college and now said she was forced to come home and I just have had time to reflect on all of that, that that's what we do all of this for.

We we. I know no longer do I care about being the number one agent or the top producer. I mean, those things are important. I want to be the number one dad and the best husband. Those are the things that are really important. So, Paul, you guys out there that are busting your butts, you're trying to figure out how to make it work.

You're trying to be number one. I get it. Enjoy it. Do it. But you also need to recharge and re energize. You need to be number one. At home, before you can be number one in the real estate community. So remember, everybody, we are not just selling real estate. We are selling the dream. But don't forget about your own dreams and your own firm. Everybody, I'm so happy that you're with us today.

And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us review. Give us a rate us give us whatever many stars that you think are appropriate. Send me an email. I loved getting e-mails from from you with any questions you might have that I can address or feel free to call me. I'm so available right away to ATO, to 055 and the other things I'd love for you to do is join our network group in Facebook Resort and second home agents.

It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents dot com. Become a member. Join up on that site. We put all of our information on that site and we're creating a network for agents to share and help other agents out, as well as do referrals.

What can you do with a podcast?

Last week, Matt McGee and I talked all about what it’s like to have a podcast, what you learn from it, and how it can help shape your business!

This week, we’re talking about the process of creating a podcast, and what we do for our podcasts!

With the Selling the Dream podcast now at more than 200 episodes, I’ve learned a thing or two about the process, and since this is Matt’s main job, we’ve both learned a few things that we’re ready to share!

But it doesn’t have to be complicated: it can be as simple as just recording a voice memo on your phone and uploading that!

The key is providing value to your community, and knowing what it is that they want to learn from you! Whether it be stats, or the best hidden food secrets in your area, you’re the expert, and they want to learn from you!

Join us this week for part two of my interview with Matt McGee, a content creator with Homelight! I’ve listened to his work on The Walkthrough Podcast for hours, and can’t wait for you to hear from him!

Ready to hear Matt McGee’s insights on creating content, and what he would record to promote a specific market? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces part two of this interview with fellow podcast creator, Matt McGee!

What kind of content can you create? Help people get to know your community! Help them get to understand more about your market, and what they can expect!

A podcast is a lot of work! You don’t just have a conversation with a guest, and get a polished hour worth of content!

Tom shares about his process, and how he works with his producer to create regular content.

Outsource if you can! Get help for the time consuming parts, liked editing audio and creating the written content!

Kenny, Tom’s producer, shares how long it takes to edit the audio for the episodes.

Tip: use the Headliner App to create video content from the podcast episode for promotion.

Matt explains his process, and how he edits the show with his team.

If you’re thinking about starting a podcast, don’t get scared! It’s just creating valuable content for your audience!

Starting a podcast can literally be as easy as recording voice memos on your phone - it doesn’t have to be complicated!

Tom asks Matt how he would structure his show if he was trying to promote a particular real estate market.

Do interviews with your potential clients: their perspective on buying a home will be incredibly helpful for the rest of your audience!

Tom shares that his episode from the perspective of being a second home buyer was very well-received by his audience!

Take time to get to know your audience, and what they want to hear!

Not sure what to share about your community? There are so many things to share! Talk with local business owners, go on restaurant tours, go on walking tours - if you enjoy doing it, your audience may enjoy hearing about it!

Figure out a “template” for your format! That will help make things easier!

Get out there and find resources! There are so many opportunities out there for you to be on podcasts as a guest, or to find guests for your podcast!

Find Matt’s podcast, The Walk Through wherever you listen to podcasts!

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!

Connect with Matt:

LinkedIn

The Walk Through podcast

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

TRANSCRIPT:

Everybody today and selling the dream, more about podcasting. What ideas can you use to do podcasts for your own show?

Welcome to Selling the Dream, a podcast created four and five second home and resort realtor from Tom Tezak. And each week my goal is to bring you a quick real estate tip, along with an info pack interview with an industry rock star. My mission is to bring these cutting edge marketing, driving through sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. We're selling. That's the other thing that I think with Cauvin, I was listening to another podcast and he said something, I've been doing this for a year or for two years or three years.

This is the podcast. In the real estate sphere. Now, all of a sudden with Koban, all of these agents are out there creating these new spaces and these new platforms. And and he's right. They are. But there's plenty of room right there, especially if you're creating a space for your your neighborhood or if you you want to move to Maui or you want to move to the tri cities. You know, why not do a blog on that?

You know, for for the agents out there, create something that people are listen to and want to know or what's happening in the community. There's plenty of things to do. We do videos as well, like little restaurant videos, which you can take that into a blog.