Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

When you look around, what do you see?

Do you see a crazy world? I mean, with COVID-19, politics, health care, school scares, everything happening, it’s easy to think the world is nuts!

Or are you looking around seeing one thing: opportunity.

It’s time to step up and serve, filling the void that is left when other agents put their heads in the sand, waiting for things to pass.

If you’re out there pushing the envelope, looking for ways to serve, you’re going to find yourself ahead of the game when everything takes off again!

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m echoing again what you’ve heard from me before! You’ve got to adopt, adapt, or you’re going to disappear!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

These past few months have been crazy!

Are you sitting back thinking about all that has happened, and what to do next?

This is opportunity! We need to be looking around for new ways to serve others around us!

Look for the voids that other agents are leaving behind, and serve others around you!

Don’t look at this as a terrible time, look at it as a way to step up!

If you get out there and push the envelope, you will be miles ahead of agents out there with their heads in the sand waiting for this to pass!

Tell your customers that you are there for them, and be the leader that they need!

Adapt, adopt, or disappear!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

How are you posturing yourself to pick up business after COVID-19 dies down?

Are your buyers actively looking for a deal?

Do your sellers call you, wondering if they should list or not?

Are you still stuck at home, just waiting for stay at home orders to end?

Or are you worried about taking action, and then being known as “that agent” who is taking advantage of the situation, or looks greedy?

These are uncertain times!

The one thing that is for certain is that your actions today will impact your business tomorrow, and you can posture yourself for success!

One of the themes that came up over and over was the concept of controlling the narrative: that doesn’t mean that you’re a control freak! But instead of being controlled by uncertainty, you’re stepping up and making a plan!

You’re teaching your clients what to expect, and how everything will go! You’re finding completely new ways to market, and even completing sales virtually!

For this month’s mastermind meeting, I brought in Timothy Burch and Susan Talarico to share their perspectives on what they’re seeing. While they are both in dramatically different markets (the Hamptons and Scottsdale), they are seeing some trends in the markets, and posturing themselves for success! Ready to dive in and make a plan for how you can control the narrative? You won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the June mastermind meeting!

The facilitators take time to briefly give a market report, and what they are seeing in their markets, and what makes their market unique.

One of the best things that you can do during an unstable market is take time to control the narrative! Learn what’s going on, and how you can help serve others through it!

Tim shares how he took time to reach out to people: not for sales, not for transactions, but to simply reach out and check and see how people were doing during COVID!

By taking time to serve, he’s ended up with 3 incredibly busy months!

How can you make a sale without ever making physical contact? Tim shares how he’s virtually sold multiple houses during COVID, and never even met the buyers face to face!

Facebook can be like an online cocktail party - you can’t just post a house there and hope it sells, you have to connect with people!

People aren’t just buying the house, they are buying the community, and the surroundings, and the atmosphere! That is what you need to sell!

Resort and second home buyers aren’t being practical: they want to buy a lifestyle.

The group talks about what drives people to buy a second home.

How do you handle the “should I list my property” questions?

Don’t be delicate about things: be business oriented!

People are talking about buying homes. You’ve got to be ready to help them!

The group talks about home pricing after COVID.

People who have been going to see houses during COVID had to be vetted before they ever set foot in the house, so they are qualified and ready to make a decision!

Tip: many buyers today think they’re going to get a deal after COVID, so expect a low offer and plan accordingly!

So what’s your game plan post-COVID? The moderators and Tom discuss.

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!

Connect with our moderators:

Susan Talarico

Timothy Burch

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

How do you market to your feeder market?

We’ve all got strategies to be able to help people find their dream homes!

But when you’re working in a resort market, it can take a completely different strategy to market effectively to your clients and leads!

You want to help them find their perfect home in their version of paradise, and you’ve got to show them that you are the expert they’ve been dreaming of finding to help them!

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’ve brought the man himself, Tom Ferry, here to share his top tips on how you can market to that feeder market when you’re working in resort communities!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

How do you market to your feeder markets?

You can have a Zoom meeting, walking people through the process of buying a home in your market! Whether it’s their first home, or their fifth home, offer value!

When you’ve planned that Zoom meeting, invite your list!

Answer the two basic questions: how is the market, and how well do you know the market!

Reach out to player agents in those feeder markets, and invite them to be part of your Zoom calls! Bring in the referrals!

No marketing budget required, and you can bring in qualified leads!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Can you be found on Google?

If you type your name into a Google search, what comes up?

There’s a simple (and free) tool to help you build your business on Google and be found anytime someone is looking for a real estate agent in their area!

It’s called Google MyBusiness, and you can use it to show proof of your reputation, gather reviews, post listings, and more!

If you haven’t claimed your business on Google, what are you waiting for?

Terry and Laurie Carlson have had great success using Google MyBusiness to build their business!

Here, they are able to help show their leads more about how they are changing things for their clients! They’re also able to bring in organic traffic, and show off their listings to even more viewers!

Terry and Laurie were so great when they moderated the May Mastermind meeting for the Selling the Dream podcast, so I had to bring them back for this week’s episode of the Selling the Dream podcast. We talk about Google MyBusiness, their background and how it prepared them to be in real estate, and the best ways to connect with your audience! Want to know how you can use this free tool to help bring in even more qualified leads who want to work with you? You won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Terry and Laurie Carlson, where they are located, and their background in real estate.

The number one key to business success is always learning, and always being willing to test new things.

How do they market? They share how they use BombBomb to reach out to their email list.

Terry and Laurie talk about some of the ways that they connect with people, including their pie giveaway.

Postcards and market reports can be a great way to connect with your warm leads!

Build name recognition with repeated contact.

Broad connections bring generic results. The more specific and focused your outreach is, the higher the quality of the connection!

People want to know that you are good at what you do - not just that you are in real estate, but that you get results!

When negotiating, you have to make it a win-win for everybody.

Your reputation is important: people don’t forget. Play nice!

Customer calls are important - even during COVID when everyone was having Zoom meetings, don’t lose sight of personal connections.

We talk about virtual open houses, and how to use them to connect with feeder markets.

Use Bombbomb to get in front of your clients! Video helps create those connections.

Laurie and Terry talk about how they’ve used Google MyBusiness to establish an online presence and connections.

If you google yourself, and don’t find yourself, it’s time to get on Google!

Claim your business location online so that people can find you! Use your office address to claim your business location on Google.

Request Google reviews from your customers so that people searching for real estate agents in your area can find you, and know that you are the best!

Don’t be afraid to reach out to clients from years and years ago, asking them to leave reviews for you! You’ll be amazed at how many will say yes.

Get a coach: you can’t afford to not have the accountability!

Brand new to real estate? Forget everything you know, and be ready and willing to learn!

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book!

Connect with Terry and Laurie:

LinkedIn

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Title: Have You Set Expectations?

Have you set expectations for your business as you are coming out of COVID-19?

Let’s be honest, we all have expectations for our business, and what we want to achieve!

Now, as we are coming out of a global pandemic, setting these expectations is even more important than ever!

Everyone has questions: what’s going to happen now? Buyers, sellers, and even realtors are asking these questions!

This will be a new way of doing business, and you’ll have to be prepared for anything!

Buyers may be looking for a deal, or they may be ready to drop money on their dream home! Sellers may be desperate to sell, or they may be willing to wait to get their asking price!

It’s like fishing: you have to drop your line in the water and see what bites!

As we’re helping people find their dream homes after the pandemic, just be flexible, and be willing to adjust your expectations, and more importantly, help your clients adjust their expectations!

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to share how adjusting your expectations after a global pandemic will help you serve your clients effectively!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Have you started your game plan for when things open up after COVID-19?

Setting expectations with our clients is important at any time, but even more important now!

People don’t know what to expect in the market! Should they buy now? Sell now? Hold out for a better price? Will there be deals later?

You’ll want to make sure that you’re helping set expectations with your clients so that they are prepared for anything that happens!

Be ready to guide them, and be open to anything! Is their offer too low? Send it anyway! You never know what will happen - and tell them that!

Just be ready to set expectations for your clients! Anything can happen!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

I made a mistake….and I’m going to run with it anyway!

Can you imagine having the confidence to say that?

To be standing on a stage, talking to people, and then realizing that you messed up?

But here’s the thing: most of the time, no one realizes when we make mistakes!

How often do you stop yourself from taking chances and opportunities? How often do you decide not to hit the record button to make a video, or pass on a potential speaking opportunity, all because you’re afraid of making a mistake?

Why can’t you?

This week’s episode of the Selling the Dream podcast is going to be just a little bit different, as I’ve invited motivational speaker David Bryson to speak about his podcast and speaking career. I met him when we were at the same conference, and connected over his powerful message: why can’t you? You won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces David Bryson, who isn’t a member of the real estate community, but is part of the inspiration community!

David shares about his background, and the origin of the “Why Can’t You?” podcast.

“Entrepreneurs are leaders of any industry, and talk about their successes, but the mistakes they have made are an opportunity to help other people to show that learning curve.”

David shares how he came to be working with the podcast, and how he joined the ranks of motivational speakers.

How would a motivational speaker sell a house? With a story!

David shares his top tips for realtors to be able to connect with their ideal clientele.

Advertising can take a person 12-18 exposure times for a person to end up choosing you as their realtor, but story can put you on the express lane for trust.

Don’t know what story your client needs? Shut up! Listen! If you give them time to talk, they will tell you exactly what they are looking for!

Consumers are taking in so much video: look at the statistics! Create content in video form, and they will be listening!

People do care about quality - take the time to practice being on video! Get to know what it takes to create a good video!

No one likes to be sold to: be honest and helpful, and help meet people’s needs.

Interested in becoming a motivational speaker? Start making content! Get videos of yourself doing speeches, and volunteer to speak for free! Get some experience.

Research conferences in 2021, find a topic that meets their needs, and make a pitch!

David shares his top tips for finding conventions and locations to practice speaking at.

Even if you’re experienced, speaking can be nerve-wracking!

Build a portfolio! Find something that you want to be known for, and do it! Develop that passion, and a portfolio to go with it.

You may find that as you practice, that you take a shift in direction, and that is ok!

Don’t forget: people often don’t know when you mess up! You are the one who knows!

It’s ok to make mistakes: act like a pro, and people will see you as a pro.

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me!

Connect with David:

LinkedIn

Website

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

What is your best form of business?

If you didn’t say referrals, you’re missing out!

Referrals are my best source of business, and that’s because I’ve invested time in building my network.

How do I do that?

Provide value.

It’s not about me; it’s about offering myself as a resource to others! When I share about Maui, and am quick to help others learn about this particular area, my reputation grows! People know a few key things about me:

I know this area better than pretty much anybody else

I am here and ready to help!

Because of that, my reputation and my network has grown, and that has impacted my business!

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to encourage you on ways that you can grow your network!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Your referrals can be one of your best sources of business, because people know of you as someone they can trust!

But how do you get people to think highly of you?

Put out content, share freely with people! Answer their questions!

Be available, be a resource, and be an advocate!

When you meet someone new, sit down and ask them, “how can I be a resource for you?”

Don’t be afraid to tell your clients that you want to be their resource! But be proactive in showing them that you are the best resource they can use!

Join our 2nd Home Agents Facebook group and create connections! (link below)

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Technology is amazing, isn’t it?

During our May mastermind, Kenny, my assistant in charge of technology was on the East Coast, I was in Hawaii, and our guest moderator and expert, Laurie Carlson, was in Florida!

Thanks to technology, even from a distance we were able to connect!

That’s one of my biggest takeaways from this pandemic: we can use technology to keep going! Whether it be a mastermind meeting all over the country, showing leads from our feeder markets homes, or even running webinars about your area, teaching people how to buy a home, technology can help you every step of the way!

Today, we’re reviewing some absolutely free tools, and the tips and tricks you need to know to master them!

Facebook, and Google Business can be the key to engaging hundreds, if not thousands, of qualified leads who are ready to buy!

Come listen in to our mastermind through the power of technology, and gain insights on how you can use these free tools to your advantage!

Laurie Carlson is a master at Google Business, and you’ll be amazed at how such a simple, free tool can help you be found when people are looking for real estate agents in their area!

You won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces this month’s mastermind meeting, and the expert of the month, Laurie Carlson!

Laurie shares about Google Business Pages, and how you need to be using those to help connect with new leads!

If you do a Google search on yourself, what comes up? You want your business to show up so that people can find you!

Laurie does a screen share about what you can set up in your Google Business Page!

Always test the amount of info you put out there! See what sparks people to connect with you!

Laurie explains how she uses social media to share listings, and best practices to make sure that people see what you post!

You can put your listings up as posts, and give just enough information so that people click to find out more.

Don’t forget to ask for reviews! Those reviews will help others find you, and know that you are trustworthy! Get in the habit of doing it!

Get your categories and services all posted on your Facebook page.

Make sure that you have key words so that people searching for you can find you!

The group discusses settings and what you can and should add to your Google Business Listing, including photos.

If you don’t want to share your address, go rent some shared workspace!

Laurie walks the group through Google Messenger and how to use it.

If you’re not playing in Google’s sandbox, you’re missing out! Use the free tools that you have access to in order to reach people who need you!

Get to know all the secrets you can use to get found! Don’t know what alt text is? Make sure you listen, because it could lead to your next sale!

Should each member of your team make a Google Business page? The group discusses!

The group shares how things have been in their market during COVID-19.

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me!

Connect with Laurie:

LinkedIn

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

As we’re all emerging from stay-at-home orders, people are ready and anxious to start their normal lives again!

Realtors have a lot of work to do, as our leads and clients have a lot of questions for us! They want to know how the pandemic has impacted the industry! They want to know if there are houses available, if people are buying (or selling), and what’s going to happen next!

Take the time to get to know all the statistics, and you’re going to be their #1 resource!

Get to know the facts: market trends, how long it’s taking homes to sell, how many days average are houses on the market, how many people are bidding on homes!

When you counter fear with information, you’re going to see people comfortable with choosing you to help them with all their housing needs!

This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to share how knowing your statistics is even more important than ever, as we attempt to return to normalcy after the pandemic!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

People are starting to return to normalcy, but may be reluctant to dabble in real estate!

They’ve got questions: is it a good time to buy or sell? Are we about to have a recession?

Get to know your statistics, and counter fear with information!

When you’re able to share the facts, people will feel comfortable with you, and with moving forward on either buying or selling!

Establish yourself as someone who is sharing the facts!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Are you offering value to a lot of people? Are you sharing that value with the people around you?

Sharing value was something that Matt Farnham fell in love with. He wanted to give back to others for all the information that had been given to him!

Team was a logical step for Matt Farnham. See, Matt was creating value for agents!

He wasn’t looking to grow his own team, he was simply churning out content and providing value for other real estate agents! If you gave him your business card, he’d connect with you, and bring you as much value as he could!

Through his email list, videos, and social media posts, Matt is able to impact thousands of agents, helping them learn how to be exceptional at their work!

It’s only natural then, that Matt would be part of a high performing team!

I’m excited to sit down and talk to Matt today about the logistics of running a team, how he creates valuable content, and his advice to new agents considering the real estate business!

You won’t want to miss this week’s episode of the Selling the Dream podcast!

Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the episode and this week’s guest, Matt Farnham!

“I realized how much value I've gotten from so many other folks that it influenced me to want to share.” ~ Matt

Matt shares how he and his team deliver content to other agents, so they can learn!

They use a combination of emails, videos, and social media to help communicate with other agents.

Creating value is a marathon: keep consistently creating content that serves others, and you will grow!

Matt talks about the value of the email list, and the personal connections that it represents!

Considering Bomb Bomb? You’ll be amazed at the open rates it brings in!

While the work that Matt does is not meant to recruit, it does help show people how to recruit!

Document, don’t create! Show people real life!

In his previous episode, Matt was about to make some huge changes in his business! He shares an update on how that went!

Trying to figure out if you should join a team or be on your own? There’s no one way! Find out what drives you, and go with that!

Are you a team leader? Create value in the culture of your team.

If you’re the team leader, you’re a mentor and guide. These other agents will be relying on your help and leadership skills.

Tom shares about his content calendar, and how his team is growing and working on creating and achieving.

Matt shares about his team, and how they all work together.

Want to text Matt? He has a grasshopper system that will push your contact to three different agents on his team to connect with you!

If you’re a brand new agent, look at your team! Check out that model; see how you’re working and spending all of your time! A team will help you find some form of balance if that is what you’re looking for.

If you’re an agent considering starting a team, think about all that it entails, and make sure you are ready to lead the team!

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Sign up for a trial with Bomb Bomb and get a free eBook from me!

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!