Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

Are you innovating in your business?

I’m talking about trying new things, and testing new ways to connect with your customers!

You’re going to have to think outside the box!

We’re in the middle of a quarantine, but I actually wrote down this Tip Tuesday before the COVID-19 pandemic hit!

See, no matter what situation you (and the world) are in, if you do things the way that you’ve always done them, you’re not going to be able to keep up!

You’ll need to learn how to adapt and change, or you’re going to be left behind!

This week on the Selling the Dream podcast, I’m sharing how you leave behind how things have “always been done” and innovate in your business!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Do you do things the same way all the time?

With this global pandemic, we will see an impact on our businesses!

We can’t do things “the way we’ve always done it.”

Change your plans! Adapt your weekly plan, your two week plan!

What you do today fills your calendar in six months!

Zoom with local businesses, and post the replay on your Facebook page, or your social media!

Create resources for your community!

People are looking for ideas on what to do when they are out of quarantine, and you want them to find YOUR resources!

Technology is more accessible than ever! Use it!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Ever compare yourself to a professional athlete? That might feel silly at first.

But then, you really dig into what it takes to be a professional athlete. Here’s just a few of the skills they develop, both on and off the field:

Determination

Consistency

Hard work

Teamwork

Those sound like skills you need to succeed in business, don’t you think?

Just like an athlete needs to train to be exceptional on the field, we have to train to be leaders in our industry!

It’s never “easy” to do what we do, no matter what anyone says! It takes hard work and hours of discipline and practice, refining our skills and building the best team possible!

This week on the Selling the Dream podcast, I’m talking to Jason Whittle, 11 year NFL veteran. When he retired from professional sports, he decided it was time to jump into the world of real estate!

Want to be inspired to train like an athlete? Make sure you listen to this week’s episode of the Selling the Dream podcast!

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Jason Whittle.

After 11 years in the NFL, Jason was ready for some change!

Jason shares how he made the transition from the NFL to real estate, and how sports really helped him be successful in his new career!

It’s ok if you start out not knowing what to do! Learn from others, and take advantage of opportunities to learn and grow!

Sometimes you think, “how hard could it be?” Well, your eyes get opened in a hurry!

How does Jason’s experience as an athlete impact his business today?

Consistency is key! Small actions add up, whether it be in sports and fitness, or in your business!

Be willing to do the work constantly! Small actions over time make you grow!

It’s important that your team be able to work together! Help all of those individuals learn how to work and grow together to accomplish a common goal!

Now that Jason runs the group, he’s not directly communicating with clients like before, but he still uses tools like Bomb Bomb for outreach!

You can create a whole library of prerecorded Bomb Bomb videos to help connect with people and put a face to a name!

Our customers think they want us to be the one helping them, but what they really want is our entire team and the power of those combined efforts!

Don’t let inhibitions hold you back from doing what you love!

If you’ve found something you love, get out there and be a true professional!

Jason shares about his team, and how they market.

Make sales an experience, not a transaction!

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Don’t forget, sign up for a trial with Bomb Bomb and get a free eBook from me!

Connect with Jason:

Website

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

The economy will impact our businesses!

My team has been working on getting ahead of the curve, and getting ready!

The second home market is going to be hit, as people are hunkering down and not making big decisions.

Our job is to not bury our heads in the sand and hope for the best: we need to continue connecting with people!

Get on Zoom calls, send Bomb Bomb videos, and you’ll find that people look to you as their home-buying resource! If you’re out in front when the times are tough, you’re going to be in the front when things pick back up!

This week on the Selling the Dream podcast, I’m sharing how you can be a leader in the industry, even when times are tough!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Are you a leader, or a follower?

Our clients are hunkering down! We’ve got to spend time connecting!

We’re going to see a delay in how our market reacts!

Take advantage of the time now to connect!

Get on a Zoom call, send a Bomb Bomb video message, connect on Facebook!

Show up as a leader!

If you’re in front of your clients as a leader, you’re going to be on the front of the wave when things pick back up!

You’ll be their go-to resource when they are ready to buy or sell!

I’d like to encourage you to choose to be a leader!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

How are you connecting with second home buyers?

Are you in a good market, with lots of opportunity for second home buyers?

Did you want to learn how to connect with them, and be able to help them find the second home or vacation home of their dreams?

But how can you find them, especially if your feeder market is distant?

One strategy is to hold events to help train and educate second home buyers!

These events connect you with clients, helping educate them and connect them with the best opportunity. Whether they are looking for a second home near the slopes, or a peaceful waterfront view, you’re there to make the connection.

Partner with someone in your feeder market, and organize an event!

This week on the Selling the Dream podcast, I’m sharing the replay of the March Mastermind call! We’re talking about how you can use events to connect with your feeder market, and bring about even more referrals!

Want to educate and connect with your ideal clients? Make sure you listen to this week’s episode of the Selling the Dream podcast!

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the Mastermind Meeting and Don Cramer, real estate agent in Summerlin, a suburb of Las Vegas.

Las Vegas has started to become a more competitive market for retirement. It rivals Arizona as a desirable place to retire.

How can you help your clients find the perfect home? Ask questions!

If you know where they want to go, you can focus on learning that market and connecting with agents there!

Get to know your feeder markets, and go to them! Create a like-minded connection there, whether it be a connection you’ve made through coaching, or someone you’ve worked with before.

Educate people on investment opportunities. They may want to invest in real estate!

You can hold events to help “first time second home buyers” to guide them through the process.

Don’t start with your prime market: go to one of your promising ones!

Your presentation will be about the benefits of your market, and everything they need to know about buying in that market!

Bring on resources to help them in the process.

Work with your connection to create a landing page, and market your event on social media.

Do a drawing for a great prize, like a trip!

Use that event to educate people on the market, not just perceptions of the market.

By partnering with someone, you’re able to maximize your budget and bring in more potential business.

Follow up via email each month after the event. Keep in touch with them!

On Facebook, go to the “events” tab and search for events about buying homes! You can also research on Eventbrite to see if anyone is doing anything like what you have planned.

You can partner with other agents for various markets, so there is an agent from Florida, an agent from Hawaii, and from other resort and second home markets.

Do you want to pay Zillow for referrals, or do you want to pay another agent? Build those relationships!

Create a newsletter for agents, and make sure that you are connecting with them for these events.

Don shares how he creates those long term connections that lead to referral commissions!

These events can have a snowball effect in your business!

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Don:

Website

Facebook

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Right now, the world is in uncertainty and chaos.

As businesses, we have an opportunity: we can be the lighthouse, or we can be the wave.

We can stand strong, and help people. Or we can be like waves, crashing around and wildly hitting things and causing chaos.

More than ever, people need a lighthouse. Someone that they can look to, call on for help, and trust during turbulent times. They don’t need the chaos of another wave.

What will you choose to be?

This week on the Selling the Dream podcast, I’m sharing how people are looking to you during times of trouble, and how you can be a beacon of strength and hope to them!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Are you a lighthouse, or a wave?

A lighthouse stands tall and helps people!

Lighthouses don’t care what’s going on: their job is to stand!

Waves just crash around wildly.

As realtors, we can be a lighthouse for people who are feeling chaotic in their lives and careers.

We can mentor young agents, help people find their dream homes.

In the midst of chaos and craziness, we can build trust with people who need a lighthouse.

We can help people feel safe and taken care of.

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

People tend to communicate at their best when they are face-to-face.

We all know that meeting up with clients and leads helps us connect with people, understanding the communication that doesn’t even require words.

But it’s hard to have that face to face communication when you’re working in the second home market.

What about when your ideal clients are thousands of miles away?

Or what about times like right now, when the world is in a pandemic, and many people are self-quarantining? It’s hard to have those face-to-face connections!

There’s a way to overcome: video.

We’ve seen the rise of video in the industry, whether it be Zoom calls with tours of houses, or meeting up with clients via Facetime.

But that requires so much coordination: time zones, availability … so many things to juggle!

There’s where services like Bomb Bomb are so valuable. You can create short, on deman videos that create those personal connections, whether you’re a brokerage owner looking to recruit new agents, or an agent connecting your clients with their dream home.

This week on the Selling the Dream podcast, I’m interviewing Ethan Beute, author of Rehumanize Your Business. He’s also here to talk about Bomb Bomb: one of my favorite new tools to connect with clients.

Thinking about how you can continue to connect with people and develop relationships during the Coronavirus pandemic? Make sure you listen to this week’s episode of the Selling the Dream podcast.

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Ethan Beute.

It’s surprisingly easy to have human contact, even from thousands of miles away: you can use video!

You lose a lot of humanization in text, but eye contact brings it back! That is why video is so important. You can see what a person is trying to convey even in non-verbal communication.

Don’t forget how humans were made to connect: face to face.

It’s up to you to create those connections: you can do that through simple videos through a service like Bomb Bomb!

This isn’t just about creating fancy YouTube videos: it’s the personal connections.

It’s not marketing through video; it’s about relationships through video.

When you connect differently, you’ll stand out! Your video will stand out in a sea of emails!

You create a feeling of proximity with your leads and clients, even if you are working from a distance in a secondary market.

Don’t be afraid to try out new services that will help you be able to connect with others!

If a service makes it easier to do what you want to do, or are already doing, check it out!

Tom shares how he uses Bomb Bomb, and discovered that it worked! It became their most powerful recruiting tool.

Recruiting is an excellent use case for a service like Bomb Bomb.

Ethan shares information about what to expect when using a service like Bomb Bomb.

Combine an excellent service with a valuable message and you have a winning proposition!

Tom and Ethan talk about the value of video that can be watched at any time vs. having to coordinate timing of live video conversations, like on Zoom.

Tom found that people who engaged with the videos didn’t just watch once: they watched up to 7 times! Those videos get life of their own.

You can use video to help create empathy with owners who may have expired listings, and set yourself apart.

During this Coronavirus pandemic, services like Bomb Bomb are even more important than ever! They help you have those personal connections without the risk.

Since so many conferences and services are being cancelled, video connections are going to be even more important.

Using video helps remove the fear of face-to-face contact in times of uncertainty, and shows respect to the people that you’re connecting with.

Adversity is a great time to look for opportunity: find ways to connect with and serve people.

Heads up: if you are not sincere in your content, don’t use video! Everyone will know.

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Ethan:

LinkedIn

BombBomb - get your two week FREE trial!

Rehumanize Your Business Book

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

It seems that everywhere you look right now, people are panicking about COVID19.

While I think it’s definitely something to be concerned about, and be careful during this time, it’s important not to panic, especially in business.

My business really took off during SARS; another time when people were worried about the state of business.

Now is your time to find opportunity. Think outside the box; find ways to help your clients find their dream home! Get creative; have house tours via Zoom, and meet up with your clients online!

When you choose to be innovative and don’t give up, you’ll see results in your business.

It’s all about being proactive and looking for opportunity in the face of adversity.

This week on the Selling the Dream podcast, I’m sharing my top tips on how you can find opportunity in the midst of adversity, and see how it impacts your business!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

The world is watching COVID19; wondering how it will impact the future of business.

Reality is, most of us probably won’t even get sick!

COVID19 is more publicized than any previous pandemic because we have access to information and are connected like never before!

This WILL change the world and our businesses: we need to be thinking about 3 months, even 6 months.

How can we serve our clients and leads at an even higher level?

Make sure that you are using video! Have meetings via Zoom; work on your YouTube channel!

Be the agent that is working harder, and innovating!

My career exploded after SARS because I spent time building my business instead of panicking: the same can happen for you!

Do some soul searching; be out there and be proactive looking for opportunities.

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

On a scale of 1-10, how do you feel about your skills in video? And will your customer service keep people coming back to you?

In this week’s Conference Quick Takes, I’m stopping people at one of Tom Ferry’s conferences and asking them about what they think has led to their success, and this week is all about customer service and video!

These two items work together to help create an incredible experience for your buyers and sellers.

A “white glove” customer service experience brings in referrals, and your video content builds that additional trust. When you take the time to do these things - and learn how to do them well - you’ll be unstoppable in your market!

It’s time to share another series of Conference Quick Takes for this week’s episode of the Selling the Dream podcast. I’m getting quick information bites from leaders in the world of real estate, asking them their quick answers to burning questions!

Thinking about video, and how you can become even better at it? Want to make sure you’re the best in customer service? Make sure you listen to this Conference Quick Takes in this week’s episode of the Selling the Dream podcast.

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Conference Quick Takes and what you can expect from the episode.

First up is John Bathurst, from California.

John shares how he connects with his sphere of influence, using his database to help create and nurture connections.

Coffee dates lead John to solid connections, and often, THEY will bring real estate into the conversation!

Next up, Julia Ray, from Florida!

Julia attributes her success to her customer service, and providing resources to her clients that serve their precise needs.

Her customer service has led to 90% of her business being from referrals!

Matt Farnham from Las Vegas is also killing it at customer service.

Make sure that your customer service sets you apart so when it comes to value, your customers choose YOU every time.

Give white glove service that is going to bring people back to you!

Communicate at an extremely high level and guide people through their story.

If you’re getting beat up by Zillow, go back to customer service, and creating an experience for your clients and customers.

Brandon Porter from Oregon is sharing how video has led to explosive growth in his business.

By focusing on creating community videos, and not the sales process, Brandon was able to make valuable connections.

You may remember Chris Kwon, and how he uses video in high end real estate.

If you create content, people will come!

Find ways to do things that you genuinely love to grow your business.

Video helps people learn about you and get to know you, and find you honest and sincere.

Figure out what you’re good at, and then fill in the gaps.

Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with our guests:

John Bathurst

Julia Ray

Matt Farnham

Brandon Porter

Chris Kwon

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Do you engage in personal development?

About five years ago, I got an Audible account, and have been listening to audio books. It’s amazing how I have access to some of the most influential pieces of literature everywhere I go!

I’d estimate that I’ve listened to at least 100 books, and I’m here to share with you the best of the best!

These are the books that have changed me. While I’ve listened to these books, I’ve:

Lost 40 pounds

Redefined the way I interact with customers

Changed the way that I approached marketing

Impacted how I viewed the sales industry

This week on the Selling the Dream podcast, I could go through all of the books that I have listened to, and share some excellent ones, but this week, I want to share the best of the best.

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Here are the top ten books that have influenced my business and life.

The Miracle Morning

Building a Story Brand

The Power of Moments

Rehumanize Your Business

Bold

Free Marketing

Vlog Like a Boss

Podcast Launch

Hug Your Customers

The Ultimate Sales Machine

Get an Audible account; go on Amazon, and buy some of these books! They will change your business!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Have you ever found yourself in charge of a boutique business?

There’s a lot that you have to do. You’re responsible for so many things! Here’s just a few of them:

Making sure the business is up to date

Connecting with clients

Serving agents on your team

Training people

Paying people

This list isn’t even exhaustive, but there aren’t enough hours in the day to do everything!

So then what do you do? Do you just buckle down and work constantly? Or do you find another way? And if you do sell the business, what then? What happens to the agents you’ve built deep, lasting relationships with?

In this week’s episode of the Selling the Dream podcast, I’m sitting down with former NASCAR car chief Josh Tucker to explore his journey into real estate, and how he found himself leading a boutique business, trying to balance everything. He knew he couldn’t do it all, so started looking for options.

Trying to figure out what is next in your business, and considering acquisitions? Make sure you listen to this week’s episode of the Selling the Dream podcast. You’ll be inspired by how Josh made the transition from the race track to the world of real estate!

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Josh Tucker and his business.

Josh shares about his market, and what kind of clientele they attract: they bring in a lot of fishermen who want to be on a boat all of the time!

Did you know that Josh retired from a career in NASCAR, where he worked on cars? He shares how his background has prepared him for a career in real estate!

Working in NASCAR is grueling: Josh began to prepare an “escape plan” and figure out what would be next for him, and that’s when he found real estate. About 80% of his early clients were others in the industry!

Josh made a plan and strategy 2-3 years BEFORE he took action! That impacted his success. He moved into real estate with a strong plan of action. If you’re thinking about breaking into real estate, make a plan!

Spend time on your network. These are the people that trust you the most, and they are the people that you know the most! Josh asked a lot of his network if they would trust him to help them find real estate, and most of them said yes. They’d spent so much time together that they knew he would be able to help them!

Josh didn’t bring in any sales for 5-6 months, but he had enough funds set aside to cover an entire year if needed.

When it came to choosing his market, Josh picked what he knew and already loved, and fit into his lifestyle. NASCAR already had deep roots in the area, so it was a perfect fit for Josh!

Josh shares how he researched and picked a company to work with.

Ever think you were wearing too many hats? For a while, Josh and his business partner, Greg Biffle, were running a brokerage, flipping houses, and trying to be top producing agents: it was just too much!

Josh shares about the unique challenges of leading a brokerage, with having agents relying on you, and serving customers - it’s a lot to manage!

Stay independent, or join a franchise? What do you do when you need a change? Josh shares about how their company was acquired, and how they negotiated the deal.

Want to be successful? Be a networker! Always get to know more people, and be a good people person. Josh attributes his success to his constant networking and connecting.

When you’re authentically connecting over your interests, people will be attracted to you.

“You don’t have to have a lot of followers to have a big presence” ~ Josh Tucker

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!