Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

Have you ever said to your clients, “how does this make you feel?”

If you’ve ever watched a successful realtor, you’ve probably noticed that not only do they know the business, but they also know how to advise people.

You’ve got to be a little bit of a therapist to help your clients make smart decisions!

Having trouble with this concept? Consider this: how would you want someone to help YOU? How would you want someone to advise you?

Emotions can run high when making big decisions: people get excited, and partners can get mad at each other.

It’s your job to assess and help people make good decisions. When you take on this role, you’re going to be remembered as someone who truly cares about their clients!

This week on the Selling the Dream podcast, I’m encouraging you to ask more people how they feel, and help them work through the decision-making process!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

To be successful, you need to be good at two things: knowing the market, and helping your clients navigate the decision-making process.

You have to be a little bit of a therapist in this business.

Emotions can run high during the home-buying process.

Think about how you’d want someone to work with you and help you make decisions.

If you help counsel your clients through the process, they’ll know just how much you care!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

How much did you sell in your first year as a real estate agent?

Imagine making nearly 6 figures your first year, and then skyrocketing to the top selling agent in your second year!

How would you do it? What would be the one activity that would lead you to that level of success? What tools would you use? How often would you be reaching out to your database?

The key to being able to serve your clients well is by establishing yourself as not just an expert, but as THE expert. You’ll see it in my marketing: I tell clients that I know one section of Maui inside and out - and I do!

I may not know the other islands of Hawai’i, or even other parts of THIS island - but I know everything there is to know about real estate in this one area!

Once you’re THE expert, your ability to serve your clients will skyrocket - and so will your commissions!

Todd Beckstrom is here this week on the Selling the Dream podcast to share how he established himself as an expert. He spent hours everyday learning the market, and getting to know everything there was to know. He went from a business plan to top-selling agent within a year - how did he do it?

What is the one thing that Todd does every single day to help posture himself for success? You’ll have to listen to this week’s episode of the podcast to find out!

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Todd Beckstrom and his business.

Todd and Tom met at national convention: it’s a great place to meet and network with people!

Todd started his business with a marketing plan: that was one of the first things that he did to help achieve success.

Spending $11,000 in the first month in business turned around into $93,000 the next month.

Todd became the top agent in his market within 18 months.

Don’t just show up and say that you’re a salesman: go into things with a plan and commit financially to your success.

Know your strengths, and learn how to leverage them.

Todd focused on educating himself and getting to know his market better than anyone else: no matter what people were looking for, he knew where it was!

Eddie, Todd’s mentor, told him to get to know the market. Once he followed that advice, he became the top seller!

Prospecting is Todd’s #1 activity: he spends at least an hour every day making calls and connecting with past clients.

Email your former clients something of value 6 times a year. Make a connection and keep yourself on their radar.

Todd has an assistant who handles his mailing list: she’s worked for him for the past 18 years.

Reconnecting with clients creates incredibly mea conversations: in fact, they may be the most meaningful conversation you have with that person!

When it comes to working with your feeder market, you have two ways: through realtors, or through potential clients. You have to market to them differently!

Target your feeder market with social media that establishes yourself as the expert.

2nd home sales can have the longest gestation period: as many as 12 years!

You’re selling something that is an asset! Make sure you market it as such.

The biggest mistake you can make is to not stay connected with previous clients. Don’t just get paid and move on!

Has someone sent you a lot of referrals? Reward them! You may pay a thousand dollars for a vacation, but that’s nothing compared to the commissions they brought you!

Until you’re an expert, you really can’t help anybody.

Remember: it’s NOT all about you. Focus on your client first!

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Resources Mentioned:

Bomb Bomb Video

Connect with Todd Beckstrom:

Website

Facebook

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

How do you help your high net worth clients?

You have the ability to impress your high net worth clients by offering even higher levels of service.

We all know that most of our clients own more than one piece of property: maybe even more than 2! Taking time to prepare reports about their market will help them understand more about the value of their property, and give them material to pass on to their financial advisors.

Preparing a report of the real estate that you have helped them acquire gives you the chance to ask an important question: do you have any more properties you want me to add to the report?

The more that you know about your clients, the more opportunities to serve them you will find!

Learn about a simple way you can get more information that can convert to more leads, sales, and referrals. Don’t miss this week’s Tip Tuesday episode of the Selling the Dream podcast!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Most of our clients own more than one home.

Are you taking the time to create reports about the market where they own a home?

If you create property reviews, they are probably not getting that from any of the other agents who have helped them!

When you create a report for the home that you have helped them buy, follow up and ask if they have any other homes that you can add to their next report!

Going the extra mile creates an opportunity to ask for referrals.

You can share the portfolio with their financial advisor.

This is just another way to provide value above and beyond client expectations.

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Are you part of any networking groups?

They can have a huge impact on your business: being connected to like-minded people working in similar industries can bring in many qualified leads.

Networking groups don’t have to be hard: they can be as simple as assembling a group of various professionals from similar industries. You’ll want to invite people strategically: you want to work with like-minded people!

Who would you invite? Michael has invited various professionals, from commercial real estate agents, financial planners, business coaches, lawyers - they’re all able to come together and encourage each other to become better in their business.

Michael Tudorie is here this week on the Selling the Dream podcast to share how he has created his networking group, and how it’s impacted his business. He doesn’t get leads from sources like Zillow - most of his business is from referrals! By creating networking opportunities, he’s built a solid team of go-to professionals he can turn to when he needs anything, and he’s become their go-to guy!

Want to be inspired how you can create strategic connections? Don’t miss this week’s episode of the podcast!

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Michael Tudorie and his business.

Normally we talk to second home agents, and Michael is working a traditional market, but he is killing it at making connections, so we had to bring him on the show!

Michael got good in his business by becoming super niche-focused.

Focus on one area, and get to know it well! You’ll be able to tell your clients everything they want to know, instead of selling in an area you’re 45 minutes away from.

When you’re focused on a niche, your leads are going to be better.

Technology changes how you approach referrals: when you have places like Zillow to bring in leads, it can make you reliant on these resources!

Whenever you make a change, you’re going to see a hockey stick growth trajectory. Be ready to wait out the immediate dip!

Organization and strategy will go hand in hand when you change your focus and go hyper local.

Michael shares how he schedules and coordinates an event to connect with the community.

A key to events is follow up: don’t try to sell at the event, but use it to get leads.

You can have different price point events for various clients.

Consistency is an incredible strength: it will pay off.

Michael spends 2 hours a day working on followup - every Monday through Friday, he’s on the phone following up with people.

Texting and video is a great way to get in touch with your leads!

Networking groups and mastermind groups are a great way to connect: you can be intentional about who you invite to those groups.

By the way - send me an email if you’re interested in attending our Mastermind groups!

Michael and Tom talk about what kind of people you should invite to a networking group.

Mentorship makes a huge difference for your business, and helps you connect with like-minded people.

If you want to be successful, read!

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Resources Mentioned:

EZ Texting

Bomb Bomb Video

Connect with Michael Tudorie:

Website

LinkedIn

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Have you reviewed all of your sales from last year?

If not, I’d like to encourage you to take an hour or two and do this.

List out all of your sales, and look for some patterns: where did the sales come from? Were they referrals? Was it through your sphere of influence? Was it a lead?

Now, look for commissions. How much did you make on each sale? When you know this, you know what sources are the most valuable!

Take a look at your budgeting and marketing plan: how much are you spending? How are those dollars working for you?

Once you understand all of your numbers, you can make a solid business plan for the year ahead. You can more strategically spend your marketing dollars, and eliminate systems and processes that are not as profitable.

This will help you streamline your systems, and create more time and income for yourself.

This week on the Selling the Dream podcast, I’m encouraging you to take the time to develop your 2020 vision! It’s time to take a look at what you did in 2019, and see what you can learn and apply to 2020 to do even better.

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

It’s time to review, assess, and act!

Review all of your sales from last year.

Figure out the source of the sale: leads, sphere of influence, referral, etc.

Calculate commissions, to know which source is most profitable.

Assess your costs: how much are you spending on marketing?

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

More than 60 years and counting - at least, that’s what I thought before I started talking to Shawn Clayton.

Turns out, Clayton and Clayton was founded in 1930, and the family-owned real estate business has been going strong in the Jersey Shore area ever since!

But how can a business thrive so long? In an industry plagued with burnout, and a short lifespan, any small business that has spanned generations must be something special!

You’ll be amazed as Shawn is sharing his strategies that a lot of what he does is implement the practices we’ve been talking about, and being consistent for years.

Shawn is here this week on the Selling the Dream podcast to share how he has stepped into the family business, and he pulls back the curtain to share some of his best strategies to continue to build a business to last for future generations.

Want to be inspired how your actions today can create a legacy business? Don’t miss this week’s episode of the podcast!

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Shawn Clayton and his business.

Shawn is a 4th generation agent! The family business has been active since 1930.

Since they are less than an hour and a half from New York City, Shawn is able to work with many leads from the city.

Go after the loyalty business: when you’ve been around for a while, you’re able to capitalize on connections that you’ve spent years building!

Shawn shares a little bit about how real estate has changed during nearly a hundred years of business: for 3 generations, nothing really changed in how the team marketed, and in the last generation, everything has changed!

Trying to keep up with all the changes? Put yourself in places to get educated! Go to conferences, tradeshows - anything that will help you learn and grow and keep up!

You have to be patient to work a secondary market: the gestation period can take years.

Go to places that help you connect with people. Those connections that will bring you business are intentional. You have to get into communities where you can get to know people.

Be intentional about keeping in touch with your leads: you never know when you’ll get a followup from someone who had a family member purchase from you years ago.

Make yourself a resource: build trust so that when people have a need, they will reach out to you.

Every transaction you make will direct and lead you to where you’re supposed to be.

Creating a family business can build a lot of loyalty.

When you’re around for generations, people trust that you will still be there in 10, 20, 30 years.

Shawn shares how they are using social media to market themselves: the key is to keep it real and don’t be afraid to fail.

Tom and Shawn talk about the reality of working with your spouse: it can be rough, and there is a learning curve.

Shawn has structured his team to be a SEAL team: every member is cross trained.

Offering new services can bring in a new clientele! Shawn shares how they expanded their services to include short term rentals.

Those renters can often be turned into leads for future purchases - it’s all about the follow up!

Shawn shares how the business has survived through all the ups and downs in the market.

Shawn’s #1 piece of advice for new agents: connect with someone who knows what is happening so they can be your mentor and help you learn and understand the business.

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Shawn Clayton:

Website

LinkedIn

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Are you brave, or are you trying to be perfect?

When I was at the National Association of Realtors Convention, I heard Billie Jean King speak.

I was fascinated by her topic, where she shared about how we have been trained to tackle life from a very young age.

From her perspective, boys are raised to be brave, and girls are raised to be perfect. That’s screwed up, you know? There are exceptions - we know some boys that are raised to be perfect, and some girls who are raised to be brave.

But how does that upbringing reflect in our work? How does it impact our choices?

This week on the Selling the Dream podcast, I’m encouraging you to choose to be brave, not perfect! You’ll see how striving for absolute perfection will hold us back from being able to achieve.

Which are you choosing in 2020? Brave, or perfect?

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

I listened to Billie Jean King speak at the national convention.

Boys are raised to be brave, girls are raised to be perfect.

Perfect isn’t what you want: you want to be brave in your business!

You’ve got to be brave, you’ve got to get dirty.

Success comes with risks.

Do your homework: be brave, not stupid.

Selling the dream requires bravery.

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Do you remember when we talked to Jay Otlewski? We talked to him in episode 119, where he shared one of his best resources: a book that he wrote himself!

Jay found that his target clientele lived outside the Phoenix, Arizona area, but were buying homes in Arizona.

How could he best serve them? He’d taken the time to get to know their desired communities, and the exact types of people who lived in those areas. But how could he make the connection from a distance?

That’s when Jay, a math guy, sat down and wrote a book. It wasn’t hard: one Sunday morning, coffee in hand and a dog in his lap, Jay just started writing down all the questions his clients had. He answered them, one by one.

Within hours, Jay had the first draft of his book.

When he published it, and began using that book as a marketing tool, he established himself as THE real estate expert in active adult communities in the Phoenix area, and his business has dramatically changed.

One little 6x9 book brought in hundreds of qualified leads who believed that Jay was THE real estate agent to help them find their dream home!

After I talked to Jay for his interview, I know that I had to bring him back to speak to our mastermind group. We asked him all the questions, and got all the details. If you’ve ever thought you couldn’t write a book in your business, well, I’ve got news for you: you can!

Don’t miss this episode, where Jay breaks down again just how he created one of the best lead generators in his business, and be inspired by how you can too!

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the December Mastermind call, and this month’s guest trainer, Jay Otlewski.

Catch Jay’s interview on episode 119 of the podcast!

Jay shares that he is on the call to tell about how he wrote a book, and it ended up being an incredible source of leads.

When you pick a niche, you can get to know it and serve it WELL. That’s one of Jay’s keys to success!

Jay took time to walk through all the communities that he wanted to serve, and get to know them, and the types of people who lived in each. It took him nearly a month to do that.

Most of Jay’s buyers are from out of state: so how can he target them?

He became the expert, and found ways to prove his expertise. One of the most important ways that he proved he knew the area was by publishing a book.

Our clients and leads can tell if we truly know what we’re talking about!

The cost to produce a book is miniscule to the value it will bring to your business.

Not sure where to start? Just start with an outline, and figure out what you want the chapters to be.

If you’re not feeling sure about your spelling and grammar, you can always reach out to your connections - you never know when you’ll find the right person for the job!

Jay made his book 6x9, because it fit the size that he commonly read, and is easy to ship.

You don’t have to fill all of the space - don’t just write fluff! Answer the questions that your ideal client is asking, so they are guided to the sale!

Black and white print will be the most affordable option: color printing can double the price for your book. The exception for this will be the cover: make that in color if you can!

Jay orders 250 copies of the printed book at a time: buying in bulk lowers the price.

You can get an ISBN, and even put a price on the back of the book just for fun.

Writing the book won’t take too long: just sit down and start answering questions. The more you answer, the more you will think of, and next thing you know, you’ll have a book! Jay spent the most time formatting.

Create a personality in the book: Jay used a character, a guy named Steve, to help his ideal client be able to envision themselves in the process of buying a home.

Jay also used Issuu (linked below) to have the book online for people to read.

When you create, be focused! You can always expand later.

Get your team involved in the creation process!

You can send a PDF of the book to your leads, but they are more likely to read a physical book.

Join us for the next mastermind on January 8th, where Jessica Forrester will be sharing how she works with her ISA’s!

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Jay Otlewski:

Website

LinkedIn

Resources Mentioned:

Issuu

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

I always love it when our episodes land on holidays - that means that I get to bring you super special greetings!

It’s almost the new year, and lots of people are making their new year’s resolutions.

I’m going to be honest: I think new year’s resolutions are bullshit!

As a small business owner, I’d like to encourage you to constantly be making new goals for yourself and your life and business. Instead of waiting for the new year, or new month, when you think of something you want to do, start it immediately!

You don’t have to wait for a “new start” - just make a commitment to yourself and your business, and take action immediately.

If you are starting out the new year with resolutions and goals, that’s awesome! Just make sure that you stay committed, and keep going!

I’m excited to hear how making - and sticking to any resolutions you make ANYTIME in your business helps you grow! Thank you for joining me on this Tip Tuesday episode of the Selling the Dream podcast!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Happy new year!

Many people are making new year’s resolutions.

Instead of making a plan and goals at the beginning of the year, start making your goals happen immediately!

If you want to change your life, don’t wait for the new year, week, or month. Start immediately!

Make sure you have short term goals, mid range goals, and long term goals.

When you make those goals, make a commitment to yourself, your family, and your business.

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

It’s almost 2020, and we’re taking a walk through some of my favorite episodes of the podcast in 2019.

First of all, thank you so much for listening to the podcast - it’s been a great year, and I’m honored to have been able to share so much valuable information with you all.

From talking about how to use social media to connect with people, understanding how different demographics want to be sold to, to being consistent in providing value, we’ve talked about some of the top marketing tips that will completely change your business.

It was hard to pare down the gems we’ve heard over this past year, but we did our best: did we talk about your favorite?

Make sure that you tune in to hear some of the top episodes of the Selling the Dream podcast from 2019.

Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the end of year review episode of the podcast.

Establish yourself as an expert in your area - make sure that people know that you are the leading expert, and that when they subscribe to your list, they will get that information from you.

Get in their inbox every week - be consistent.

You can make a private Facebook group, and invite people to join - they only get the info by joining your group! Create insiders, and they’ll be coming to you for their information.

Create boosted posts for your feeder markets: even something as simple as “guess the price” for the house can bring in lots of interaction!

Sharron Srivatsaa shares the story of the 5 Club: a group of entrepreneurs that get up at 5am daily to start their day with motivation and encouragement.

Pat Hyland talks about millennials and real estate: how can you sell to their demographic?

Your millennial client just wants to understand the process: be ready to help your client understand.

Chelsea Pietz helped us understand what to post on social media, and how social media engagement is so important for connecting with your clientele.

Private messages create better conversations - make sure you’re connecting with your clients on a deeper level. They also take away the pressure of creating conversations on a public forum, and make for a more comfortable scenario.

Keep your team informed: your affiliates, your broker, your team - they can’t help you if they don’t know what’s going on.

When you’re a high-power agent, as many of us are, you’ve got to check yourself to make sure that if you’re experiencing a high turnover, that it’s not because of YOU.

Make personal connections with your clients - if they love boating, talk about boating! Connect over passions.

If you’re joining the real estate industry, make sure that you understand what you’re getting in to: know what is driving you, and how you can use that to be successful.

Who you work with matters, so don’t join just any brokerage.

Todd Conklin shares about team: should you go out on your own, or should you join a team?

Don’t look at yourself as a salesperson: you’re helping people understand data.

You’re walking your client through the decision making process.

Create lasting relationships: help your clients see the data and the intangible all at the same time.

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes: we’ve got great plans for 2020! Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!