Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

I just want to wish you a merry Christmas, and share a few thoughts with you.

This is a season of hustle and bustle, with people running around all over the place, helping clients, and getting shopping done.

In the middle of all of the chaos and craziness, I’d like to encourage you to set aside some time, whether you celebrate or not, to spend with your family.

Give your family and friends the present of your presence: make sure that you’re setting aside time, no matter what you believe, to celebrate why you are here, and those who are around you.

I’m excited to share a special Christmas greeting with you on this Tip Tuesday episode of the Selling the Dream podcast!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Merry Christmas eve! I just wanted to pass on a special message for you.

This season is a busy time of the year, especially for resort markets, as clients are in town and visiting your area.

Take a minute to enjoy time with your family, and those who are around you.

Give your family the present of your presence: don’t let clients take all of your time.

I hope it’s an amazing holiday, and an amazing time with your family and friends.

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Have you hired an independent sales agent (ISA)?

When Jessica started her boutique brokerage (don’t miss last week’s episode where she talked about the process), she knew that she was going to have to get some help for it to grow!

The next big step was hiring an ISA, and training them to be the perfect new teammate.

Jessica had the good fortune of a referral from within the Tom Ferry network, but that’s not all it takes to hire a good ISA: it takes trust, training, and team!

This week on the Selling the Dream podcast, Jessica Forrester is sharing with us about the process of hiring and training her ISA, and answering all of our burning questions, like how they handle pay, location differences, and some of the things that she watched for in the process of hiring her ISA.

This week is part two of two episodes talking to Jessica - make sure you don’t miss part one! She set the foundation last week, and now she’s giving those top tips that have helped her business explode!

Before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces part 2 of this 2 part podcast episode.

Part 1 was all about a boutique brokerage: part 2 focuses on the hiring process!

Jessica shares about how she found her independent selling agent (ISA).

What does an ISA do? Jessica’s ISA finds data on her leads; gathers information about interests, birthdays, or even what information they need: what questions are leads asking, and how can Jessica’s team answer them!

The ISA visited Jessica on the ground to get to know the team, and get acquainted with the area: she spent 10 days there getting to know the ropes.

Best case scenario: your ISA lives locally, and works with you. If you have an off-site ISA, you want to have someone who you can trust.

What are some things that Jessica looked for in the hiring process?

Jessica looked for someone in the same time zone: anyone 2 hours or more offset from your local time may not be a good fit for scheduling.

Want to bring in more business? Get to know your community well! Know everyone in a location, and turn yourself into a resource for them.

If you’re working in a secondary or resort market, don’t lose out on business by not following up - keep your name in front of people.

Don’t write off realtors in your database - they can be an amazing source of referrals!

Have clients interested in investment properties? If you have the resources, you can create business by helping investors connect with resources set up to use AirBnB or VRBO.

You don’t want to turn into a management company, but just being a resource makes you a go-to agent!

Jessica shares her experience with coaching, and how it’s completely changed the trajectory of her business.

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes. Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Jessica:

Website

LinkedIn

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

When was the last time that you made a ‘thankful list’?

I sat down recently, in light of the holiday season, and decided to create at thankful list.

I wrote down names of clients from transactions I’d had this past year. Team members who helped with sales. Fellow realtor connections.

As I went on and on and on, it made me think about how important it is to not just be thankful for all of these people who have made an impact on your business, but to express that thankfulness to them!

When we take the time to express that gratitude, we create our own culture of gratitude that changes not only us, but also others who work with us in the industry, and we can start a powerful movement.

I’d like to challenge YOU to make a ‘thankful list’ too! And then go tell those people how thankful you are for them!

Don’t miss this week’s Tip Tuesday episode of the Selling the Dream podcast!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Tom shares about the creation of his ‘thankful list.’

Who is on the thankful list?

Fellow realtors, clients, leads, team - anyone who has impacted the business!

When you express gratitude to the people who have helped you, you create a culture of thankfulness!

It’s the perfect time of year to reach out, and tell people how grateful you are for them.

Gratitude stands out: the simple act of saying thank you can bring in more amazing referrals!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Have you ever thought about starting your own brokerage?

You love team, but are thinking about what else you can do in your business.

It’s not easy; that’s for sure! We’ve talked endlessly about how to make the decision to join a brokerage, or if you should be an independent agent. We’ve talked about what it’s like to be part of a SEAL team, or just what goes into making a solid team.

But what is it really like to start a boutique brokerage, with a small number of dedicated agents?

What can be possible in your business, if you were to go out on your own? Hand pick a team of similar (or different) agents, and go out on your own?

What could happen? How could it completely change your business? What questions should you ask yourself, and what do you need to be prepared for?

We’re exploring all of these questions in this week’s episode of the Selling the Dream. This week is part one of a two episode series where I am talking to Jessica Forrester about her experiences starting a boutique brokerage. It took years for them to get started, but once they got going, the sky’s the limit!

Jessica shares insights gained by years of experience working in several different markets until she created the PERFECT spot just for her.

Before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Jessica Forrester, and part 1 of this 2 part podcast episode.

Jessica shares how she got into real estate, and how much she loves working in the second home market: she loves helping make dreams come true.

When Jessica moved from Texas to Florida, she joined a team.

How did she pick a team to join? She looked for the data, to find out who was successful in the area.

She contacted ten of the top agents in the area to see if they had a team, ended up interviewing three different agents to see about joining their team, and chose from there.

Through the brokerage that she worked with, she ended up meeting future teammates, and establishing relationships in the industry.

Eventually, Jessica started her own team: they had different agents that fulfilled unique roles and made the team well-rounded.

It was not easy: the new team worked 24/7 for the first few years.

The team grew and adapted as they learned how they could best serve their market.

Tom asks Jessica how they set up their boutique brokerage and the timeline for starting the company: it didn’t happen overnight!

Jessica wanted to start her boutique brokerage for people who wanted to do more, and experience higher levels of growth in their business.

The key with a small boutique brokerage is for the team to have a reputation, but also for each agent to get individual recognition.

Implement systems and scalability as quickly as you can: those keep you from burning out.

Jessica shares how they handle the money and payments for each transaction.

How do they pick people to potentially work with them? Jessica shares the criteria that she looks for in potential real estate agents on their team!

Video messaging is a great way to connect personally! Try Bomb Bomb to send video messages to potential clients or team members.

It’s ok to be selective about who you bring into your brokerage: people who come in because of money are the people who are going to leave because of money.

Jessica shares how they follow up with leads, and what they outsource.

Come back next week for part 2 of this interview with Jessica.

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes. Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Resources Mentioned:

Bomb Bomb Video

Connect with Jessica:

Website

LinkedIn

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Have you ever screwed up?

We did, recently.

We’d planned a client showing, and arrived at their house. They didn’t realize we were going to caravan - the whole thing was chaos!

Afterwards, we had our client happiness ambassador get them a gift, and we personally delivered it. We said “sorry we screwed up!”

They said it was no big deal, but we wanted to make sure that they knew: our mistakes ARE a big deal, and we’re always going to be making sure that we always make things right!

You can screw up: it’s what you do afterwards that is so important because it’s an opportunity to show clients how you’re willing to go the extra mile to take care of them.

If you’ve ever messed up, you won’t want to miss this Tip Tuesday episode of the Selling the Dream podcast!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Have you ever screwed up?

Sometimes we all do things wrong, and it’s how we react to those things that matters!

Screw ups are a great opportunity to show your client how much you care about taking care of them.

Even if it isn’t really our mistake, mistakes create an opportunity to connect.

You can make clients feel important when you go above and beyond.

Just go out there and be proactive on creating an excellent client experience!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Resort & 2nd Home Real Estate Agents Facebook Group

Resources Mentioned:

The Power of Moments book

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

What do you expect out of your team?

If you’re an independent agent, or part of a brokerage, one thing is for sure: you’re not doing this real estate thing alone!So what do you think of when you think of team? Do you think of them as your competition? Or do you look at them as being partners to help you in your success?

Your team can make or break you. Your team determines:

How you feel about work

How you’re trained to serve your clients

How you get leads

How you show homes

How you bring in your income

As real estate agents, we’ve chosen this work because we want the freedom that comes with it: so choosing the right kind of team is going to be crucial for your journey!

We’re exploring all of these questions in this week’s episode of the Selling the Dream. We’re bringing back one of our favorite real estate team leaders, Jeff and Melissa Krantz, to talk about about team, how they’ve created team culture, and how they help new real estate agents find the perfect team.

Before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Jeff and Melissa Krantz.

Your team is not your competition: they are there for collaboration, to help YOU be better!

Team is there to help teach you how to start out right in your business.

For example, when you’re starting out, make sure that you’re building your database. Jeff and Melissa share their best practices for building a database.

It’s the “little” touches that count - keep it personal!

Team trains you to treat your business like a business. Best case scenario, you get a contract: worst case scenario, you’re unemployed.

Team can bring great synergy to your business.

Agents join the world of real estate to be the master of their own destiny - so how do you find the right team for that?

Jeff and Melissa talk about how they help new agents connect with the right team for them - you don’t just try to fit in anywhere! It should be a two way interview!

You also need to help new agents know if they’re going to be a good fit for the company, if they are looking at joining a brokerage.

The key is quality over quantity.

Jeff and Melissa talk about how they prepare for a potential recession, and how they work to add spokes to their money wheel.

Know where your business is coming from, and invest in that!

A business plan isn’t something you create one time and never look at again: consult it often, and let it be your guidebook.

New team members aren’t just getting a job: they are building a business. They join YOU because they need help knowing how to build the business.

Don’t commit to too many lead generation sources: pick a few, and utilize them well.

Help your new team mates make a 30 day plan, a 90 day plan, and a 1 year plan for success.

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes. Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Jeff and Melissa:

Website

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Are you meeting your client’s expectations?

That’s no longer enough!

With Zillow, Redfin, Realtor.com, and all those websites out there, your client’s expectations can be easily met!

See, you have to strive to exceed your client’s expectations! If you aren’t going above and beyond, you are not making a lasting impression.

We’ve just hired a CHA - a client happiness advocate - because exceeding expectations is so important to us.

Our clients are so amazed after each transaction: they are so amazed by how we’ve gone above and beyond for them! When it comes time for a referral, you know they’ll be thinking of us!

You won’t want to miss this Tip Tuesday episode of the Selling the Dream podcast, where I remind you that just meeting your client’s expectations isn’t enough!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

Highlights of this episode:

Are you meeting client expectations? That’s no longer enough!

Our clients are hit with so much information, and can get their expectations met easily elsewhere.

We hired a CHA - client happiness advocate, and that’s made a huge difference!

One of the keys in knowing how to understand your client - what is important to them? What do they do?

When you learn facts about your client, put them in your CRM so you can remember them!

This helps your clients and leads know that you are actually paying attention to what they say, so they trust that you are listening to them when they tell you what they need!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

What do pies and real estate have in common?

If you listened to our November mastermind call, you’d have lots of ideas about how you can use pie. But I’ll get right back to it.

These days, there are so many new techniques that real estate agents can use to market. You can bring in leads via social media, or drop targeted ads on YouTube. You can get as fancy as you want!

But sometimes, especially in the secondary market, what people really want is a combination of technology and tradition. They want those personal connections.

Are you looking to be more effective with how you do your personal marketing? Looking for that perfect combination of technology and tradition?

Then you’re going to love listening to this month’s mastermind call. We’re sharing real life experiences from agents who are out there selling the dream.

Oh, and that pie? Make sure that you listen to find out how agents are giving out pies to help connect face-to-face with their communities!

Denise Brown is moderating this month’s mastermind call. She’s used many traditional marketing techniques as she works in Whistler, Canada. Because of data privacy laws, she’s had to find creative ways to market the resort homes she’s representing, and she’s making it happen!

She’s here to help inspire us on how we can serve our clients and leads at our best.

But before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces the mastermind call and this month’s moderator, Denise Brown.

Want to hear the episode where Tom interviewed Denise? Check out episode 107!

How do you gather leads when you don’t have access to records? Denise talks about how their team gathered information.

Denise found that the key was to stop working ON the business, but instead, work IN the business.

When working with secondary markets, you have additional issues to overcome: all traditional marketing is geared towards traditional markets.

Don’t be afraid to create canned formats. Not sure how to work with a client? Create a basic template, and use it over and over.

Provide “advisor” value for your clients: help people find useful hints and tips and tricks they may have overlooked.

When connecting with your potential leads and clients, offer them value! Help them see the value of their home, what has sold in their neighborhood, and more.

Plan your content based on your market: if you’re super niched, quarterly may be too much.

Drive people to your blog or website to get information. You can’t share it all in a newsletter!

Isolate data as much as you can to give people the information that is relevant to them.

When you hold events, remember: people want to be invited and included. They may or may not attend, but they want you to invite them.

Want to connect with people? Get pie! Everyone shares how they have used pie to connect with their communities.

If you hold a pie event, try to have a photographer too so that you get pictures.

Don’t forget that we are professionals: we earn money when we are consistent and doing our job well. People trust us to help guide them; they come to us for help.

Members of the mastermind talk about what they do when there are restrictive laws, such as rental restrictions.

People looking for an investment have to do work, and work with someone they trust.

When you want to cash flow a property, you have to take emotions out of it.

Don’t miss the next mastermind call: if you’re interested in joining live, email Tom: his email address is [email protected]

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes. Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Denise:

Website

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today.

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

What matters most?

I heard this story at the national convention, and wanted to share it with you.

This guy was sitting on a plane, and feeling really upset. He’d had a fight with his wife, and things weren’t going his way.

In that moment, however, he paused and realized something powerful.

Real estate agents can get so caught up in the hustle and the drive of selling, and constantly building our business. We get mad at situations, and people, and just get caught up in all of that.

But at the end of the day, what is most important?

You won’t want to miss this Tip Tuesday episode of the Selling the Dream podcast, where I remind you on what we should be giving thanks for!

Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show.

And by the way: I’m thankful for YOU! Thank you for listening, thank you for supporting the podcast, thank you for leaving ratings and reviews. You’ve helped this podcast grow and get where it is today, and I couldn’t do it without YOU.

Highlights of this episode:

It’s time for thanksgiving!

It’s time to focus on what matters most!

Don’t get so caught up in the hustle and bustle of everyday life that you miss out on what is really important.

Be thankful for your family, be thankful for your spouse, for your kids.

Remember WHY you do what you do.

Don’t forget how you got to where you are today.

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

YouTube

As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.

See you next time!

Have you ever thought about starting over?

Maybe leaving everything behind, and starting in a new place. Perhaps a resort market; the place you’ve always dreamed of.

On this podcast, we talk a lot about selling the dream to our leads and clients: but we are living our own dream!

We’ve chosen to live a more flexible job where we can set our own hours, do the work that we want to do, and the only thing that stops us from making limitless income is the number of hours in the day and our drive to do the work!

So what if you were to go to an entirely new market? What would happen? What could you expect?

It will be an adventure for sure - and that’s what we’re talking about on this episode of the Selling the Dream podcast! Anne Eliason made the move from Arizona to Hawaii, and she’s here to share the details.

She’s been through so many major changes during her real estate career, and has not only survived, but she also has thrived. I’d like to challenge you to listen to this episode, and think about how she’s adapted and changed throughout her career, and what you can implement in your own career as you embrace change and unpredictability.

But before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today.

Highlights of this episode:

Tom introduces Anne Eliason and her business.

When there was an economic downturn, Anne sold EVERYTHING - she did whatever deal came her way.

Got someone you want to work with? Consistently reach out to them! Anne wrote hand-written notes weekly to a company that she wanted to work with. It took 3-4 months, but they went to HER when they had a need because she had been consistent.

If you’re going to reach out, be strategic - find out who the decision makers are and connect with them.

When you’re chasing a client - especially a big client, like working with a bank and foreclosures - know your strengths and how to leverage them. Be ready to say NO if it is completely draining to you!

Big clients often require that you play by their rules: so you have to know if you’re willing to do that; if it’s your style.

“Regardless of the market, there’s something for everyone.”

Anne found herself with an opportunity to change after a breakup: she decided to move to Hawaii from Arizona, and rebuild her business.

When Anne started working in her new market, the pipeline was longer because it was a resort market: keep that in mind if you ever change markets!

If you’re moving to a new place, reach out to old clients! Update them, tell them where you’re going, and ask for referrals. You also never know when someone is ready to buy a new home and wants to work with someone they trust: YOU.

Know what you have to offer, and ask clients if that is what they want!

Anne chose to focus on open houses: for two years, she had an open house almost everyday.

When starting over, you will need to build a strong web presence. That was one of the first things that Anne focused on.

In the beginning, she spent roughly $2000 a month on advertising. That did bring in a lot of leads.

There are so many ways to run your business: the key is to be adaptable and do what works best for you, whether it be advertising, working in your database, or referrals.

Important: if you’re going to pay for leads, understand the funnel! Get to know the system.

You may have a very long gestation period with clients. You just have to stay patient and connected.

Your brand is your reputation. Focus on the value you provide.

Do the right thing and the money will follow.

Tom shares briefly why he moved from Joliet, Illinois to Maui.

Make sure you subscribe to the Selling the Dream podcast so you don’t miss any new episodes. Leave a review: you never know when it will be read on the show!

Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people.

Connect with Anne Eliason:

Website

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As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!