In every turmoil, you will always fall to the level of your training. In this episode, Ken and Joe welcome Frank Crinite, one of the world’s best car salesmen, to discuss how to set realistic goals and take proactive steps to achieve them. Selling 100+ cars a month, Frank stresses the importance of having a process that is efficient and allows him to serve his clients quickly and easily. He has a process that is refined and effective, and that it takes a team to be successful. He also stresses the importance of delegation and social proof, stating that he takes responsibility if someone on his team drops the ball.
[00:01 - 04:28] Opening Segment
Introducing Frank to the showFrank's progression from the first goal he set as a car salesman to where he is now Taking proactive steps and making positive actions to grow his businessChanging your processes as your business grows[04:29 - 13:02] How to Keep Your Team on Track and Succeed
Using a "red carpet world-class customer experience" to keep customersFrank emphasizes the importance of delegation and having a process that is easy to understand for the customerThe importance of social proof in making sales[13:03 - 20:25] How to Handle Team Mistakes
Frank emphasizes taking responsibility whenever his team drops the ballThe motivation behind the training was not right or that person wasn't explained the importance of that process rightEverything should be customer-orientedFrank shares how arrived at his coaching and how it has helped his sales[20:26 - 28:08] The Importance of Branding
Frank discusses the importance of branding and how it has evolved for himHow Frank Shifted his skills from internet sales to more face-to-face sellingJoe shares his thoughts on haters and how he handles them[28:09 - 30:24] Joe's Successful Sales Process
Final words“You always got to figure out how to speed out the process and not take away from the process.” - Frank Crinite
“If you have the guts to do it and surround yourself with people who are smarter than you, you can pretty much do anything.” - Frank Crinite
“If you’re not telling the world that you’re doing a good job, you’re actually being selfish. You’re keeping that to yourself.” - Frank Crinite
You can connect with Frank through LinkedIn, Facebook, Twitter, or visit courses.frankcrinite.net.
Connect with Joe and Ken!
Joe Iredell LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/
Ken Jordan LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/
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