Selling to Friends: The Essential Guide to Building Sales Champions

With ever-lengthening sales cycles and teams working from home, it is becoming increasingly more difficult to get/keep buyers engaged. Tune into this episode as we discuss buyer engagement with Matt Richardson.

With the rise of automation, sales outreach is becoming incredibly impersonal. Listen in to hear our discussion with Mike Ebbers around the brokenness of the modern sales process and how he is taking strides to make changes in his own approach.

What does the journey to sales look like from a technical role? In this episode we speak with Xitij Shah and learn about what caused him to pivot from an engineering role to a sales role.

In his 15 year career, Jose has had the chance to work on both inside and outside sales teams. Listen in to hear the challenges he faced in both sales functions and what drove his eventual success.

In this episode we interview Nathan Lindstrom, a small business owner in Houston, to learn about his challenges and accomplishments running a business for the last 16 years.Tune in to hear how he pivoted his business, built out an initial customer base, and sold his service with a people-first sales approach.

In this episode, we discuss personalizing prospecting emails to emphasize the "value add" and increase the likelihood of landing a meeting.

The inaugural episode for Selling to Friends! Tune in to learn more about the hosts, the goals for this podcast, and how it fits into the current sales market.