In todays episode I talk through the steps I'm taking, and you might want to consider too, so I can protect my business from being 'stolen'.

There's also a quick tip on what you should be doing right now to get next year off to a flying start.

Sales is communicating with your customer, its simply listening and talking through their situation so you can understand their "needs" and then explaining how you can meet those needs...

So why when it comes to sales does our communication go astray?

I speak to successful sales trainer Bill Kurzeja about his sales journey and the transferable skills he picked up in his military days that he has used throughout his career.

If you want to improve the way you communicate with your ideal customer, increasing your sales, then this episode is for you.

In this episode I share some top tips on how to save time when it comes to initial enquiries and how preparation is key if you want to make the most of those tricky questions you wish your customers wouldn't ask.

If you are wanting to save time and increase your sales conversions this episode is for you...

Don't under estimate the impact a clear message can have on your customer and their buying decision making.

Your priorities can quickly become the priorities of your ideal customer and this episode talks through how. 

From attracting (and repelling) the right (and wrong) customers to educating them on what they need to know your message can be a truly powerful thing and this episode talks you through exactly how you can maximise that power. 

Happy selling :-) 

Sales and marketing are the lifeline of your business. Without a sustainable revenue you don't have a business you have a hobby. 

In this episode I talk through why YOU need to up-skill yourself in sales and marketing and why using an "external" sales person can be a recipe for disaster.  

With the manuscript almost complete and deadlines looming in this interview I spoke to Rob Kosberg, owner and founder of Best Seller Publishing, the company helping me create my book. We talked through how he got started in this field and why business owners should write a book.

Update: I handed in the manuscript on my final day of work. 2 hours before I finished for the year. I'm now awaiting feedback from the 'cold read', due back the middle of November.

With the introduction of social distancing and people getting more up to date with video conferencing more and more sales "calls" are happening online and using screens. 

In this episode I talk through client experiences and my take on how to make the most of selling remotely. 

So this week, in fact today marks the start of my "maternity leave". Whilst I am taking 9 months out of the agency I intend to simply keep Selling Without Sleaze ticking over and remain on potential customers radar for the next 3 or 4 months. Not selling anything but ensuring the brand doesn't get forgotten and lost in the noise. So how do you "hibernate" a business? Well I'm not sure there's clear guidelines on it (has anyone even written a book around this subject?) or that there is a right and wrong but in this podcast I'm going to share with you the steps that I have taken, what I have managed to achieve...and not before my "fixed deadline".

The creation of my book is something I have mentioned a few times now on the podcast so I thought it was about time that I went into a little more detail about the journey so far, how it fits into the bigger plan and the highs and lows so far. 

This podcast is an honest account of what is involved in creating your own business book...it's part 1 of a 2 instalments about the book journey. The second part out 22nd October - Episode 27 due out after I hope to have the manuscript stage completed and includes an interview with Rob Kosberg from Best Seller Publishing the company that is helping me make the book happen! 

Having done a few guest appearances and trainings recently I thought it only right to run the same presentation for you guys:  my podcast audience. 

This podcast is designed to get you refocusing on your ideal client and three other key fundamentals needed to successfully sell whatever the "storm" 

With so much uncertainty at the moment around unemployment and the economy as well as changes in business practice and opportunities lots of people are finding themselves totally out of touch with the fundamentals that keep their business on track and focused on who they actually want to work with. Feedback from my live training sessions is that after going through this you should have a clearer understanding of what you need to do and the areas you need to work on right now to move your business forwards and sell without the sleaze.