Episode 47: On this episode of Pursuit of Profit Cliff speaks with Chad Tracey and Josh Markland, co-founders of 2ndFamily Home Care and Support Services franchise. We talk about their unique differentiators perform across the home care space, how inadequate care for their grandmother empowered them to create 2ndFamily, how their brand is performing across all markets, and why home care is an asymmetrical investment. Take a listen...

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Timestamps:

01:31 - story of how 2ndFamily started

07:30 - Senior care 2.0

09:35 - Credentials & what the home care nurses do

16:04 - How people pay

25:33 - Transparency with care

28:46 - Licensing

31:04 - Referral driven

32:06 - Item 19

36:08 - How to generate $1M - the game plan

44:13 - How to acquire customers

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Links:

🌐 Website - 2ndFamily

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.