E436: For those saying SEO is dead… NerdWallet's revenue is up 25% year over year, with SEO making up 76% of visitors to its site. "According to Semrush, NerdWallet's search traffic is close to as high as it's ever been."

NerdWallet's search traffic is up 38% over the last two years despite ChatGPT being released in December 2022.

NerdWallet's secret? Updating its pages. More in the episode.

Research from https://detailed.com/q4/ - which is an excellent SEO resource.

00:00 Introduction 00:19 NerdWallet's Impressive Growth 01:23 Google's Credit Card Test 02:05 Regularly Updating Content for SEO 03:41 Practical Ways to Keep Content Fresh 06:45 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seo #digitalmarketing #searchengineoptimization #seosuccess