Sign up to save your podcasts
Or
Share SEO education with Nikki Pilkington
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
SEO education with Nikki Pilkington
Sponsor:
This week’s episode is sponsored by Majestic. Go to majestic.com/offers/swc to get exclusive free Lite access to Site Explorer for any one website that you control.
Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important.
There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers.
Follow Nikki
Time stamps
00:00:04 - Intro
00:01:05 - Majestic ad
00:06:12 - Interview with Nikki Pilkington
00:07:04 - Why is education important in SEO?
00:10:40 - Avoid using jargon, this won’t attract new clients
00:14:45 - Don’t be afraid to share tips and advice on social media
00:16:46 - Nikki’s experiences in the early days of SEO
00:18:35 - Don’t gatekeep information
00:20:15 - Testing and experimenting is a great way to learn
00:21:45 - Educate web designers to add Google Search Console from day one
00:25:45 - SEOs can learn a lot from developers and designers too
00:27:25 - PPC and SEO teams should work together
00:31:36 - Recurring clients
00:33:23 - Educating clients about SEO
00:35:55 - Explain why SEO things matter, rather than just telling
00:37:00 - Use plain English not jargon
00:41:00 - SEO isn’t a dark art!
00:43:53 - The Google API leak
00:51:27 - AI is useful but it’s not the be all and end all
00:52:35 - Vanity metics vs what actually matters
00:54:32 - The power of word of mouth
00:57:18 - Google’s tagline - Don’t be evil
00:58:45 - Who to learn SEO from and who to follow
01:01:05 - Even small details can lead to new discoveries
01:06:42 - Other SEOs to follow on Twitter
01:08:25 - Where to follow Nikki
01:09:22 - Outro
View all episodes
By Candour
4
44 ratings
Sponsor:
This week’s episode is sponsored by Majestic. Go to majestic.com/offers/swc to get exclusive free Lite access to Site Explorer for any one website that you control.
Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important.
There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers.
Follow Nikki
Time stamps
00:00:04 - Intro
00:01:05 - Majestic ad
00:06:12 - Interview with Nikki Pilkington
00:07:04 - Why is education important in SEO?
00:10:40 - Avoid using jargon, this won’t attract new clients
00:14:45 - Don’t be afraid to share tips and advice on social media
00:16:46 - Nikki’s experiences in the early days of SEO
00:18:35 - Don’t gatekeep information
00:20:15 - Testing and experimenting is a great way to learn
00:21:45 - Educate web designers to add Google Search Console from day one
00:25:45 - SEOs can learn a lot from developers and designers too
00:27:25 - PPC and SEO teams should work together
00:31:36 - Recurring clients
00:33:23 - Educating clients about SEO
00:35:55 - Explain why SEO things matter, rather than just telling
00:37:00 - Use plain English not jargon
00:41:00 - SEO isn’t a dark art!
00:43:53 - The Google API leak
00:51:27 - AI is useful but it’s not the be all and end all
00:52:35 - Vanity metics vs what actually matters
00:54:32 - The power of word of mouth
00:57:18 - Google’s tagline - Don’t be evil
00:58:45 - Who to learn SEO from and who to follow
01:01:05 - Even small details can lead to new discoveries
01:06:42 - Other SEOs to follow on Twitter
01:08:25 - Where to follow Nikki
01:09:22 - Outro
More shows like Search with Candour
View all
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
192 Listeners
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
37 Listeners
The Digital Marketing Podcast by Exposure Ninja
29 Listeners
The Indicator from Planet Money
9,517 Listeners
Naval
2,123 Listeners
The Compound and Friends
2,107 Listeners
My First Million
2,655 Listeners
The Global Story
269 Listeners
SEO in 2026
2 Listeners
Ahrefs Podcast
8 Listeners