00:00:04 - Intro

00:01:05 - Majestic ad

00:06:12 - Interview with Nikki Pilkington

00:07:04 - Why is education important in SEO?

00:10:40 - Avoid using jargon, this won’t attract new clients

00:14:45 - Don’t be afraid to share tips and advice on social media

00:16:46 - Nikki’s experiences in the early days of SEO

00:18:35 - Don’t gatekeep information

00:20:15 - Testing and experimenting is a great way to learn

 00:21:45 - Educate web designers to add Google Search Console from day one

00:25:45  - SEOs can learn a lot from developers and designers too

00:27:25 - PPC and SEO teams should work together

00:31:36 - Recurring clients

00:33:23 - Educating clients about SEO

00:35:55 - Explain why SEO things matter, rather than just telling

00:37:00 - Use plain English not jargon

00:41:00 - SEO isn’t a dark art!

00:43:53 - The Google API leak

00:51:27 - AI is useful but it’s not the be all and end all

00:52:35 - Vanity metics vs what actually matters

00:54:32 - The power of word of mouth

00:57:18 - Google’s tagline - Don’t be evil

00:58:45 - Who to learn SEO from and who to follow

01:01:05 - Even small details can lead to new discoveries

01:06:42 - Other SEOs to follow on Twitter

01:08:25 - Where to follow Nikki

01:09:22 - Outro