Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.

Latesha Lynch is a marketing coach, consultant, and community builder.

Connect with Latesha!
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Latesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.

1. Latesha defines SEO as the ability for people to find you anywhere on the internet. 

• Choose keywords based on your niche, content pillars, and what  you want to be known for.
• Choose marketing channels based on their personality and energy type.
• Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.

2. Focus on Simple ways to promote SEO channels.

• Share YouTube videos to other platforms or pull quotes from blog posts.
• Use  email newsletters alongside SEO channels for better implementation.
• Connect problem-aware content to different stages of awareness.
• Building authority through content, and brand messaging.

3. It's important to collaborate and demonstrate clear messaging in marketing.

• B's PET framework: Storytelling broken down into beginning, middle, and end.
• Crystal shares the idea of her YouTube channel called "Knowledge Vomit."
• Clarity in messaging and  showcasing unique knowledge leads to collab opportunities.
• Establish trust through collaborations.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

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