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Welcome to another episode of SEO - It's Not That Hard! Looking to build authority on your WordPress site? You've come to the right place. We dive in by discussing a common conundrum - why, despite having amazing content, some posts struggle to establish authority. The culprit? WordPress's inherent structure. You'll learn how the reverse chronological order of posts can create a disconnect between related posts, making it tricky for both users and Google to find pertinent content. 

We'll explore the importance of site architecture, and why I advocate for using pages over posts. Uncover how to leverage a parent-child relationship with pages, which leads to the creation of a rich architecture for topical authority. There's also a discussion on how to use posts for time-sensitive content, and some tips for those looking to transition their content from posts to pages. Whether you're starting anew or reconfiguring an existing site, you'll gain valuable insights on enhancing your site's topical authority. Tune in and let's unravel the mysteries of WordPress together.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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We'll see how a focus on queries can revamp your SEO strategies, as well as how to build topical clusters and authority to significantly boost results. 

For those in PPC, I'll share insights on identifying potential objections through understanding the questions people ask, helping you craft more effective landing pages and skyrocket conversion rates. I'll also explain how, as a copywriter, focusing on people's questions can simplify switching between different client's topic areas and help you delve deeper into new areas. And if you work in an agency, I'll show you how understanding the questions that real people ask about a brand can enhance client relationships and improve the execution and delivery of projects. So strap in as we break down how questions can provide a competitive edge in the world of online marketing!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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 A friend recently shared a link to a telecoms niche domain on an auction website. Intriguing, right? So, I embarked on an evaluation journey using tools like the Wayback Machine and 'whois' commands. I delved into its past—its history, backlinks, and previous content—all in real-time, for you to learn and apply. We will explore if the domain had completely expired or if it's been re-registered. Don't miss out on this treasure trove of practical advice and insights that could give you an edge in your SEO strategy. Spoiler alert: You might want to check episode 39 for a deep dive into 301 redirects!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Do you know what happens when a visitor clicks on a link that leads to a page that no longer exists on your website? They're met with a dreaded 404 error message, a dead-end that can frustrate users and harm your website’s reputation with search engines. But there's a simple solution - 301 redirects. As your host, Ed Dawson, founder of QWidthPeopleUsecom, I'll unpack the concept of 301 redirects and explain why they're a crucial part of maintaining a healthy and efficient website.

Let's debunk the myth that 301 redirects are complex. Think about it as rerouting your mail when you move houses. That's what a 301 redirect does, it reroutes your website's traffic to a new destination while preserving important ranking signals like history and backlinks. Whether you're an ecommerce store owner considering product page deletion or thinking about a change in your website's URL structure, this episode will be a valuable guide. So get ready, because we're going to ensure you're maximizing the value of your content and maintaining the user experience at the highest level.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Ready to conquer the SEO world with the power of topical authority? Well, buckle up because this episode is all about how to turn your website into a beacon of information that Google can't resist. Your guide through this SEO jungle, Edd Dawson, the founder of KeywordsPeopleuse.com, lays bare the magic woven by topical clusters, pillar pages, cluster pages, and internal links.

Edd meticulously explains his proprietary 8-step topical cluster design process that helps you harness the full potential of your site. You'll learn how to collect and analyze keywords and questions, identify core themes, and streamline your content into a logical and accessible format. Remember, SEO isn't rocket science and with Edd's guidance, you'll not only navigate but master it!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Ever wondered why your content-rich site fails to attract the traffic it deserves? I'm Edd Dawson, and I'm here to reveal how site architecture for topical authority can be your game-changer. As the founder of KeywordsPeoplesuse.com, my experience resonates with instances where brilliant content simply lacks the strategic planning of organization. 

Let me introduce you to the concept of a topical cluster - a secret weapon in organizing your site effectively. We'll dive into practical examples from my previous site, Broadband.co.uk, to understand how a broad topic can be broken down into detailed subtopics. Discover the three core elements of a topical cluster - the pillar page, cluster pages, and internal links, and learn how to use these to boost your site's navigability and improve Google's understanding of your content. Don't miss your chance to take your site from a jumbled pile of content to a well-structured library of information.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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What if you could demystify SEO, build topical authority and rank your websites with ease?  It's all about using automation, AI, and smart tools to speed up the process of architecting content for your website, bringing the weeks-long work down to mere hours. 

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Why is it that people in SEO don't talk more about content? What if I told you that without great content, all other aspects of SEO are pretty much pointless? I'm Edd Dawson, and in this conversation, we'll be challenging the prevailing narrative by putting content at the center of our SEO strategy. We'll explore why top-notch content trumps any SEO hack, and why investing in quality content creation is a long-term investment that pays off substantially.

We'll blow the lid off the secret to creating great content—it's simpler than you think. Drawing insights from my eight-part series on the Google Quality Rated Guidelines, I'll be guiding you on how to craft content that Google loves and your users need. We'll discuss how to answer your users' queries effectively, build topical authority, and structure your site in a user and Google-friendly manner. This episode is a must-listen for anyone who's serious about getting their content strategy right and laying a solid foundation for SEO efforts.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Ever wondered why your website is not ranking well on Google? The answer lies in understanding Google's Quality Rater Guidelines. We're wrapping up our series on these guidelines, unravelling the secret sauce that determines page quality. We've been on a fascinating journey, dissecting everything from page purpose, to YMYL (Your Money or Your Life) topics, to the various elements on a page - the main content, supplemental content, and even ads. We've learned that it's not just about having a clear and accurate title, but also about making your homepage and information about the site and content creators easily accessible. And how your website type and topic can actually shape the expectations of the raters. 

In this episode, we're delving deeper into the intricacies of content quality as defined by Google. We'll break down the spectrum of quality, from low-grade spam, right up to the zenith of high-quality content. We talk about a myriad of crucial aspects - the page's purpose, the presence of ads, and the effort, originality, and talent that goes into the content. Not to mention, how external reputation and expertise can make or break your page's quality. By the end, we promise you'll have a finer understanding of what constitutes high-quality content and how you can enhance yours. And to top it all off, we'll share our key learnings from these guidelines, offering you invaluable tips on how to stand out with original content, build trust with your audience, and maintain a positive online reputation. So, sit back and get ready to master Google's Quality Rater Guidelines.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Ever wondered if an art page could be considered high-quality content? Or how an error page could potentially boost your site's reputation? Put your queries to rest as we delve into the final part of Google's Quality Rater guidelines, focusing on the art of page quality rating. We discuss the various nuances of rating different types of pages, from encyclopedic entries to error pages, helping you understand how expert editors and external references could impact the quality of sites like Wikipedia. Plus, we share practical examples of rating error pages that can actually enhance your website's reputation.

Ever thought about the role of interstitials in impacting page quality ratings? Dispel those myths as we break down the FAQ section of Google's Quality Rated Guidelines, highlighting ten critical questions that will reshape your understanding of page quality. We discuss the importance of content, trustworthiness, user experience, and the part they play in determining high-quality pages. We also debunk the misconception that certain pages, like celebrity gossip or art pages, are always deemed low-quality. Remember, it's not the page type but the content's quality, purpose, and user experience that truly matters!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/