Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.

Get in touch with Erika:

• Instagram
• Website
• Hiring Cheat Sheets
• See open roles

Erika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done").

1. Research what words people are typing into Google when they are looking for a particular service or product.

• Look at what competitors are using. Use those as an inspiration point.
• Niche down! You won't get found on page 35 of Google.

2.  Utilize Instagram bio descriptions for service providers—no vague descriptions.

• The phrase “virtual assistant” is outdated. Replace with  specific job titles.
• Prioritize experience over hourly rate when hiring a team member.

4. Tips to improve your search visibility:

• JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.
• JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.
• JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilities and the pay.

Connect w/ B: YouTube, Website, LinkedIn, Insta

Text me your questions or comments!

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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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