Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.

Get in touch with Erika:

• Instagram
• Website
• Hiring Cheat Sheets
• See open roles

Erika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done").

1. Research what words people are typing into Google when they are looking for a particular service or product.

• Look at what competitors are using. Use those as an inspiration point.
• Niche down! You won't get found on page 35 of Google.

2.  Utilize Instagram bio descriptions for service providers—no vague descriptions.

• The phrase “virtual assistant” is outdated. Replace with  specific job titles.
• Prioritize experience over hourly rate when hiring a team member.

4. Tips to improve your search visibility:

• JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.
• JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.
• JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilities and the pay.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!