In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.

The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.

Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.

Follow Ben:

• Spicy Margarita: https://www.spicymargarita.co/
• How the f*ck: https://www.thefxck.com/
• LinkedIn: https://www.linkedin.com/in/benjamingoodey/

Resources:

• https://marketingcyborg.com/p/the-lema-framework-how-anyone-can
• https://withcandour.co.uk/podcast/how-to-create-content-that-stands-out-with-lily-ugbaja
• https://seo.thefxck.com/interviews/product-positioning-april-dunford/
• https://seotesting.com/
• https://www.goodreads.com/book/show/221251872-when-the-cranes-fly-south

00:00 How to make money from SEO

00:56 Introduction

02:04 Welcome, Ben Goodey

02:51 The Importance of Revenue-Driven SEO

09:39 Understanding Audience and Customer Research

13:10 The Role of Content in Building Trust

17:06 Leveraging Customer Insights for Effective SEO

29:39 Competitor Analysis and SEO Strategy

35:48 SERP Insights and Competitor Awareness

37:15 The Importance of Tracking Conversions

41:29 Integrating SEO with Broader Marketing Strategies

51:13 The Impact of AI on SEO Strategies

58:33 Final Thoughts and Recommendations