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This Lamb for St Andrew’s Day episode brings together three voices at the heart of Scotland’s Scotch Lamb story.

Tracy Martin talks us through QMS’s campaign approach and how raising the profile of Scotch Lamb during November supports farmers and inspires consumers.

From the auction ring, Robbie Hamilton shares what the trade looks like at this time of year — and why industry backing matters for both confidence and connection.

Finally, shepherdess and Scotch Ambassador Anna McKinnon reflects on her journey, the role of storytelling in modern farming, and why championing Scotch Lamb is more than a job — it’s a responsibility.

Insight, authenticity, and the spirit of Scotland’s national day all in one episode.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast