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In this special episode, Claire is joined by Neil Wilson, Executive Director of the Institute of Auctioneers and Appraisers in Scotland (IAAS), to explore the Meating Our Potential campaign and what it means for the future of Scotland’s red meat sector. They discuss the critical role of auction marts, the opportunities for producers to grow confidence and invest in their herds, and the value of collaboration across the supply chain.

Also in this episode:

Claire and Kate reflect on key takeaways from the Royal Highland Show, including major policy announcements on climate and agriculture, and the need for greater alignment between environmental and farming priorities.

Iain Macdonald joins the conversation with a market update — covering the latest on beef and lamb prices, post-Eid recovery, and the long-term importance of building domestic supply chains.

Whether you're in the ring, on the farm or just curious about the future of the sector, this episode delivers insight, optimism and straight-talking perspectives on where Scottish red meat is headed.

🔗 Find out more: qmscotland.co.uk/industry-development/meatingourpotential

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast