Beer and Business: WTMJ host Jeff Sherman went over some beer tax facts.

TWO UP:

1. Girl Scouts kicked off their sales season by announcing some of the cookies that they will be cutting.

2. Actor Tom Holland’s non-alcoholic beer was available in stores and Jeff Sherman discussed the increasingly crowded market.

Mike Doble, founder and co-owner of Explorium Hospitality Group joined Jeff Sherman, and Jeff asked him to breakdown his acquisition of fellow brewery Good City Brewing and his plan for the brand and assets.

-Jeff then asked Mike about his plans for Good City Brewing’s location in Milwaukee, Wisconsin’s Deer District and how he would work with the basketball team Milwaukee Bucks in that process. Jeff also asked him how he planned on differentiating, non-alcoholic beers, plans for the other Good City Brewing locations.

-Jeff had Mike give closing thoughts on the acquisition

-Milwaukee Business Journal senior reporter Rich Kirchen joined Jeff Sherman next for rapid-fire local business headlines about beverage company Coca-Cola Corporation and mining company Komatsu.

-Jeff and Rich discussed the various development projects going around Deer District.

-Jeff asked Rich what the future would look like for motorcycle company Harley-Davidson in the year 2025 after many of the layoffs and other struggles in 2024. They also discussed a new data center that would be coming to Port Washington.