"I started off with a very narrow focus.  I wasn't trying to be everything to everybody."  -Dan Lesniak, USNA '02

Dan Lesniak graduated from the Naval Academy in 2002 and is the founder of the Orange Line Living Team, a real estate company based in Arlington, VA. He began his career in real estate in 2012 after having successful careers both as a Naval Submarine Officer and Defense Contractor. His hyper-local strategy led to one of the fastest starts in real estate with over $22 million in sales in his first year. Since then, Dan’s team has become one of the top 35 teams in the nation and number one in Virginia as ranked by Real Trends. Dan is the author of the book, The HyperLocal HyperFast Real Estate Agent.

In this episode, you’ll learn:

• How to use the Segmentation, Targeting and Positioning (STP) framework to identify potential markets
• How to hire the right people for your real estate team
• Why you shouldn’t target friends and family when starting out
• How to use Craigslist to create demand for properties to get new listings

Enjoy!

"I started off with a very narrow focus.  I wasn't trying to be everything to everybody."  -Dan Lesniak, USNA '02

Dan Lesniak graduated from the Naval Academy in 2002 and is the founder of the Orange Line Living Team, a real estate company based in Arlington, VA. He began his career in real estate in 2012 after having successful careers both as a Naval Submarine Officer and Defense Contractor. His hyper-local strategy led to one of the fastest starts in real estate with over $22 million in sales in his first year. Since then, Dan’s team has become one of the top 35 teams in the nation and number one in Virginia as ranked by Real Trends. Dan is the author of the book, The HyperLocal HyperFast Real Estate Agent.

In this episode, you’ll learn:

• How to use the Segmentation, Targeting and Positioning (STP) framework to identify potential markets
• How to hire the right people for your real estate team
• Why you shouldn’t target friends and family when starting out
• How to use Craigslist to create demand for properties to get new listings

Enjoy!

"Part of the reason I'm not in the corporate world is because of the culture where being busy is good and being busy is successful.  I don't really subscribe to that.  I really try and build systems in my business where I don't have to do as much to accomplish the same amount."  Laura Renner, USAFA '01

Laura Renner graduated from the Air Force Academy in 2001 and is the managing director at Freedom Makers. At Freedom Makers, Laura provides freedom for small business owners by providing virtual assistance. Their assistants are military spouses who also gain freedom because they can keep working no matter when or where the military moves their family.

In this episode, you'll learn:

• How to outsource tasks and become less busy
• Delegation strategies to increase productivity
• Tips for overcoming fear when starting a business

Enjoy!

-Scott, USNA '01

"Part of the reason I'm not in the corporate world is because of the culture where being busy is good and being busy is successful.  I don't really subscribe to that.  I really try and build systems in my business where I don't have to do as much to accomplish the same amount."  Laura Renner, USAFA '01

Laura Renner graduated from the Air Force Academy in 2001 and is the managing director at Freedom Makers. At Freedom Makers, Laura provides freedom for small business owners by providing virtual assistance. Their assistants are military spouses who also gain freedom because they can keep working no matter when or where the military moves their family.

In this episode, you'll learn:

• How to outsource tasks and become less busy
• Delegation strategies to increase productivity
• Tips for overcoming fear when starting a business

Enjoy!

-Scott, USNA '01

“I’ve always had the bug to invent and I’ve always rattled around ideas. I didn’t want to be the guy with regret, saying I had all these ideas and I never did anything about them.” -Mike Mazzocco, USMA ‘93

Mike Mazzocco graduated from West Point in 1993 and is the Founder of the MazzTech Group. The MazzTech Group is comprised of creative engineers and personnel that invent innovative products to solve common problems. They develop functional products and bring them to market using a repeatable and scalable manufacturing process. One of their latest inventions is the Stake Rake, a rake with innovative technology that deploys a stake with the flick of a wrist and effortlessly stands the rake upright. The Stake Rake decreases back strain and significantly reduces the risk of losing, tripping or stepping on the rake by not having to bend over to pick it up.

In this episode, you’ll learn:

• How to patent your idea
• How to find a manufacturer for your product idea
• How to know when to invest in your idea and when to walk away
• Networks you can join to connect with other inventors

I hope you enjoy this episode!

-Scott, USNA '01

“I’ve always had the bug to invent and I’ve always rattled around ideas. I didn’t want to be the guy with regret, saying I had all these ideas and I never did anything about them.” -Mike Mazzocco, USMA ‘93

Mike Mazzocco graduated from West Point in 1993 and is the Founder of the MazzTech Group. The MazzTech Group is comprised of creative engineers and personnel that invent innovative products to solve common problems. They develop functional products and bring them to market using a repeatable and scalable manufacturing process. One of their latest inventions is the Stake Rake, a rake with innovative technology that deploys a stake with the flick of a wrist and effortlessly stands the rake upright. The Stake Rake decreases back strain and significantly reduces the risk of losing, tripping or stepping on the rake by not having to bend over to pick it up.

In this episode, you’ll learn:

• How to patent your idea
• How to find a manufacturer for your product idea
• How to know when to invest in your idea and when to walk away
• Networks you can join to connect with other inventors

I hope you enjoy this episode!

-Scott, USNA '01

Ben Arneberg graduated from the Air Force Academy in 2012 and is the Co-Founder of Willow and Everett, an e-commerce company that sells high-end kitchen products on Amazon. Ben is also the Co-Founder of CubeFit and Product Fuel. CubeFit is a company that creates ergonomic products that empower people to be healthy and Product Fuel is an online accelerator for innovative physical products. At Product Fuel, Ben helps e-commerce entrepreneurs at various stages, from validating product ideas, to crowdfunding, to increasing online sales.

In this episode, you’ll learn:

• How to sell your products using Fulfillment by Amazon
• How to build your very own branded Amazon store
• How to identify niche products that will sell on Amazon
• Tips for product sourcing that will save you time and money

Words of Wisdom

Ben started Willow and Everett with only a single product - a copper Moscow Mule mug.  After the product was successful and sales were rolling in, he expanded his product line.  Also, his company only sells high-end products that stand out from the competition and sell at higher profit margins.

Enjoy!

Ben Arneberg graduated from the Air Force Academy in 2012 and is the Co-Founder of Willow and Everett, an e-commerce company that sells high-end kitchen products on Amazon.

Sonny Tosco graduated from West Point in 2006 and is the Co-Founder of Ronin Dev, a full-stack development team that can build a minimum viable product for your web or mobile app.

In his episode, you'll learn:

• How to build a mobile app your customers will love
• How to turn your vision into a minimum viable product that customers will buy
• How to leverage your time with a virtual assistant
• How to say no more often and get more done

Words of Wisdom

While growing his business, Sonny recognized that his most valuable time is spent prospecting and talking to potential clients.  In order to focus more on this, he hired a Virtual Assistant (VA) to help with administrative tasks.  He also started saying "no" more often so he could spend time on what is most important.

Enjoy!

Sonny Tosco graduated from West Point in 2006 and is the Co-Founder of Ronin Dev, a full-stack development team that can build a minimum viable product for your web or mobile app.

In his episode, you'll learn:

• How to build a mobile app your customers will love
• How to turn your vision into a minimum viable product that customers will buy
• How to leverage your time with a virtual assistant
• How to say no more often and get more done

Words of Wisdom

While growing his business, Sonny recognized that his most valuable time is spent prospecting and talking to potential clients.  In order to focus more on this, he hired a Virtual Assistant (VA) to help with administrative tasks.  He also started saying "no" more often so he could spend time on what is most important.

Enjoy!