Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

Setting Up for Success Through Content Creation | Erica Johnson


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Erica Johnson is a single mother with a daughter and an outstanding digital designer and content creator. Setting up for success wasn't easy. However, it proved to be worth it, and she has now built a successful career for herself doing something she loves. 


From this Episode, You Will Learn 

  • Career shifting from Marketing to creating content for a self-owned business
  • How Erica taught herself principles of design and set herself up for success in content creation
  • Setting up for success can be a very slow and steady process
  • Time blocks and how they benefit your life as business owner and mother


Career shifting from Marketing to creating content for a self-owned business.

Career shifting can be so intimidating, but there is nothing better than settling for what you love! Erica followed her heart to design and after doing small work for other companies, she realized she could make this her full-time job. 


How Erica taught herself principles of design and set herself up for success in content creation

 Erica set out to learn design-something she wanted to do for a long time.  Design had been on the forefront of her mind for so long, so through YouTube, practice, and self-teaching she was able to become proficient in professional design. 


Setting up for success can be a very slow and steady process

Many times businesses don't go from six months to six figures. Erica was able to learn great patience while working hard to build her business. As a single mother raising her daughter, it wasn't easy.  Things were at a good point when 2020 began. However, when the pandemic hit things became rocky and she thought she would lose her clients. Through hard work and miracles, she gained two amazing retainer clients


Time blocks and how they benefit your life as business owner and mother

Erica discusses the importance of time blocking and how crucial it can be in the life of a mother and entrepreneur. She also shares what to do when clients don't respect that. It is important to set boundaries. 

Episode Resources and Links:

  • Discover Your Why Email Sequence
  • Erica Johnson Instagram
  • Erica's Podcast: The Content Cure
  • The Content Cure Website 


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Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it AllBy Camille Walker

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