The Edward Show

Shaan Puri’s 9 Keys to Building an Audience


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E411: I just gave this advice to my friend Vova, who’s today starting a new brand. He’s posting daily videos growing a new audience.

I originally told him #9 from this new Shaan Puri post, “#9 - MrBeast’s 100 video rule.”

Then realized the whole thing - all 9 rules - is worth sharing.

In the past 5 years, Shaan Puri’s built audiences of:

- 500k+ newsletter subscribers. - 400k X followers. - 500k+ YouTube subscribers. - 100,000,000+ total downloads of his podcast.

Here are his 9 principles for how he did it.

Read it here and subscribe to his newsletter: https://www.shaanpuri.com/mailbag/how-would-you-build-an-audience-from-scratch-in-2024

00:00 Vova's Challenge 00:37 Elad’s Challenge 00:51 Vova's First Video 01:07 Shaan Puri's 9 Keys to Building an Audience 03:14 Lesson 1: Forget the Numbers 05:00 Lesson 2: Find Your Inner Nerd 07:14 Lesson 3: Build a Magnet, Not an Audience 07:46 Lesson 4: The Five D's 08:54 Lesson 5: No Such Thing as Too Long, Only Too Boring 09:02 Lesson 6: Content Over Production Quality 09:54 Lesson 7: Create a Binge Bank 10:39 Lesson 8: Sell a Feeling, Not Information 11:41 Lesson 9: Be So Good They Can't Ignore You 13:03 Final Thoughts

#contentmarketing #digitalmarketing #socialmediamarketing #myfirstmillion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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The Edward ShowBy Edward Sturm

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