On this episode of the Six Five On The Road at Computex Taipei, hosts Olivier Blanchard and Anshel Sag are joined by Qualcomm's Don McGuire, SVP & CMO for a conversation on Qualcomm's role in pushing the boundaries of technology through its Snapdragon platform. The discussion spans from the overall impact of the Snapdragon brand across various sectors including mobile, sound, XR, automotive, and the emerging segment of AI PCs.

Their discussion covers:

• The evolution and recognition of the Snapdragon brand beyond mobile, entering new domains such as sound, XR, automotive, and AI PCs.

• How Snapdragon's entry into the AI PC platform with its next-generation features aims at redefining the PC industry.

• The positioning of Snapdragon as both a technology disruptor and an innovation accelerator, and its strategic approach to market leadership.

• Key differentiators of the Snapdragon platform in contrast to other technology solutions, and the significance of these distinctions for the wider tech ecosystem.

Learn more at Qualcomm.