Newsflash: your podcast isn’t just a platform for storytelling—it’s a powerful tool in your marketing strategy. Whether you’re looking to grow your email list, promote a new product, or nurture deeper trust with your audience, this episode will help you turn your podcast into a strategic asset for your business.

In this episode, I’m breaking down exactly how to align your podcast with your broader business goals to maximize its impact. You’ll also hear all about my upcoming Strategic Podcast Planning Workshop, where we’ll dive even deeper into creating a podcast plan that works for you.

Episode Highlights:

[00:02:41] Why Your Podcast Should Be Part of Your Marketing Strategy

[00:04:29] Step 1: Get Clear on Your Marketing Objectives

[00:06:00] Step 2: Plan Episodes with Purpose

[00:07:17] Step 3: Create a Content Funnel

[00:08:56] Step 4: Integrate Your Podcast with Your Marketing Calendar

[00:10:19] Why Podcasting with Intention Changes Everything

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/206

Ready to turn your podcast into a marketing powerhouse? Don’t miss my Strategic Podcast Planning Workshop on December 11th!

✨ Here’s what you’ll get:

• A clear framework to align your podcast with your marketing goals.
• Tools like my Marketing Hub Template to simplify your planning process.
• A step-by-step guide to creating a content calendar that works for you.

Register now at wildhomepodcasting.com/plan and start 2025 with a podcasting plan that drives real results!

Are you feeling stuck, overwhelmed, or disconnected from your podcast? From battling burnout to struggling with inconsistency, I’ve been there—and I know many of you have too. That’s why I created this workshop: to provide the tools, strategy, and support podcasters need to align their content with their business goals and reignite their passion for podcasting.

In this episode, I’m sharing the story behind my Strategic Podcast Planning Workshop and how it can help you turn your podcast into a powerful, aligned tool for growth. If you’re ready to ditch the chaos and create a podcasting plan that works for you, this episode is for you.

✨ Register here: wildhomepodcasting.com/plan

Episode Highlights:

• [00:03:14] Common Challenges Podcasters Face
• [00:06:00] Why Strategic Podcast Planning Matters
• [00:10:18] My Framework for Strategic Podcast Planning
• [00:13:00] Inside the Strategic Podcast Planning Workshop
• [00:16:24] Quarterly Planning and Membership Support

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/205

Ready to align your podcast with your vision and goals? Join me for the Strategic Podcast Planning Workshop on December 11th.

✨ Register here: wildhomepodcasting.com/plan

This live workshop includes a step-by-step framework, interactive planning exercises, and tools like my Podcast Marketing Hub Template to help you feel confident about your podcast in 2025.

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge

Is your podcast running your life instead of the other way around? By aligning your content with your business goals, mapping out themes, and filling in the details, you can create a podcasting schedule that’s fresh, engaging, and aligned with your vision—all while avoiding last-minute scrambles.

In this episode, I’m sharing a step-by-step framework to plan your entire podcast year with intention and strategy. If you’re ready to bring clarity, ease, and purpose to your podcasting process, this episode is for you.

Episode Highlights:

• [00:03:00] Why a Podcast Content Plan is Essential
• [00:06:00] Step 1: Align with Your Business Goals
• [00:08:19] Step 2: Map Out Themes by Quarter
• [00:11:06] Step 3: Fill in the Details
• [00:13:55] Tools for Podcast Content Planning

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/204

Feeling overwhelmed by podcast planning? Join me on December 11th for my Strategic Podcast Planning Workshop. This two-hour session will guide you through mapping out your entire podcast year, ensuring you leave with a clear plan and fresh inspiration.

Reserve your spot today at wildhomepodcasting.com/plan. Let’s make this your most intentional and impactful podcasting year yet!

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge

Is your podcast full of potential but not delivering the results you hoped for? When you set clear, actionable goals, every piece of content you create becomes a step toward meaningful impact. Whether you’re looking to grow your email list, increase engagement, or drive more clients to your services, this episode will help you craft a roadmap that works for you.

In this episode, I’m diving into the transformative power of goal setting and how it can align your podcast with your broader business vision. I’ll guide you through my heart and strategy framework to ensure your podcast not only resonates with your audience but also supports your business objectives.

Episode Highlights:

• [00:03:40] Why Goal Setting for Your Podcast Matters
• [00:05:05] The Heart and Strategy Framework
• [00:08:17] Examples of Aligned Podcast Goals
• [00:13:36] Planning Your Podcast with Purpose
• [00:14:33] Annual Podcast Planning Workshop

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/203

Ready to bring more purpose and strategy to your podcast? Join me for my Strategic Podcast Planning Workshop on December 11th. Together, we’ll set clear, actionable goals and craft a content plan that aligns with your business and excites your audience. Head to wildhomepodcasting.com/plan to grab your spot today!

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge

Do you ever second-guess yourself when you hit record? Wonder if your voice is too awkward or if anyone even wants to listen? You’re not alone. Whether you’re a seasoned podcaster or just starting, this episode will give you the tools to show up unapologetically and make the impact you’re meant to make.

In this episode, I’m diving deep into how to overcome self-doubt and embrace your authentic voice on the mic. I’ll share my personal journey of finding confidence, practical mindset exercises, and journaling prompts to help you step into your power. Because your audience doesn’t want perfection—they want the real you.

Episode Highlights:

• [00:03:20] The Power of Authenticity in Podcasting
• [00:05:38] Breaking Free from the Perfection Trap
• [00:08:30] Mindset Exercises to Build Confidence as a Podcaster
• [00:13:00] Visualizing Your Ideal Listener
• [00:14:50] Journaling Prompts for Authenticity

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/202

Ready to explore how podcasting can fit into your business strategy? Let’s chat! Book a free 15-minute discovery call with me to discuss how podcasting can support your goals and attract the clients you’re meant to serve. Click here: wildhomepodcasting.com/call

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge

In this special bonus episode, I’m sharing how to use your podcast to make your Black Friday sales a success! 🎉 Whether you’re offering a mini-course, a toolkit, or a bundle, your podcast is a powerful tool to drive sales and build excitement. I’ll cover how to seamlessly guide your listeners from awareness to purchase and introduce my Black Friday Podcasting Toolkit—a resource designed to make your promotion easy and impactful.

What You’ll Learn:

• Why your podcast is a critical part of your sales funnel
• How to craft irresistible offers for Black Friday
• The importance of running ad spots in your own episodes
• Tips for creating a smooth journey from podcast to purchase
• Details about my Black Friday Podcasting Toolkit, now 50% off!

Ready to crush your Black Friday sales? Grab my Black Friday Podcasting Toolkit at wildhomepodcasting.com/toolkit and get everything you need to plan, promote, and profit this holiday season. Available at 50% off through Monday, November 13th!

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge

Are you feeling stuck shouting into the void of endless marketing posts with little response? Imagine having a way to directly connect with your ideal audience, build trust over time, and convert listeners into clients—without feeling pushy or burned out. 

In this episode, I’m sharing a powerful, three-step framework to make your podcast an effective tool for business growth. From crafting content with intention to creating seamless calls to action, we’ll cover all the essentials to transform your podcast into a strategic pathway for real results. This episode will show you exactly how to elevate your podcast’s impact and make it an invaluable part of your business strategy.

Episode Highlights:

• [00:03:20] The Power of Podcasting Over Traditional Marketing
• [00:04:48] Step 1: Create with Your Ideal Client in Mind
• [00:06:14] Step 2: Seamlessly Integrate Your Calls to Action
• [00:07:21] Step 3: Stay Consistent and Build Your Content Library
• [00:09:58] Real-Life Example: Podcast strategy in action!

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/201

Ready to explore how podcasting can fit into your business strategy? Let’s chat! Book a free 15-minute discovery call with me to discuss how podcasting can support your goals and attract the clients you’re meant to serve. Click here: wildhomepodcasting.com/call

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge

Is your podcast a powerful tool for growth or just another task on your list? Welcome to Share, Strategize & Shine, where I’m Caroline Hull—your warm and strategic podcast guide. I’m here to help you amplify your voice, nurture genuine connections, and use your podcast to grow your business in a way that feels authentic and impactful.

With years of experience empowering women coaches and consultants, each episode is crafted to bring you heartfelt insights, step-by-step strategies, and the cozy confidence you need to turn your podcast into a client-attracting, income-generating asset. Think of this as your weekly space to realign your podcast with your big dreams and to create content that truly resonates.

Ready to transform your podcast into a source of magic for your business? Join my FREE 5-day challenge at wildhomepodcasting.com/profit and discover how to make your podcast work for you!

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge

It’s our 200th episode! 🎉 In this special milestone episode, I’m celebrating podcasting and the incredible journey it’s taken me on over the years. Instead of the usual solo format, I’m joined by members of my Strategize and Shine community who share their own stories, podcasts, and reasons why they love this medium. Podcasting has transformed not only my life but also the lives and businesses of these amazing creators, and this episode is all about celebrating that.

Episode Highlights:

• Reflections on the evolution of Share Strategize and Shine over 200 episodes
• Heartfelt messages from community members about what podcasting means to them
• The impact of podcasting as a powerful platform for connection, confidence, and purpose
• An inside look at what’s next for the podcast, including a fresh mini-rebrand and new ways to connect

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/200

Community Spotlights:

Hear from members of the Strategize and Shine community who are using their podcasts to inspire, educate, and empower:

Angel Hill, Host of Hormone Heaven

Angel Hill has a Doctor of Naturopathy degree and is a board-certified Doctor of Natural Medicine. With over a dozen years of experience in the field and 7,000 past clients, Angel's passion lies in optimizing women's hormones. In her spare time, she loves to read, listen to podcasts, and hike.

Lisa Boehm, Host of The Angel Moms Podcast

Lisa K. Boehm is the host of the upcoming Angel Moms Podcast, where she offers support and connection to bereaved mothers navigating life after child loss. As an author and certified grief educator, Lisa shares her journey of grief and resilience, helping bereaved mothers find hope and rediscover joy.

Lisa Dupree, Host of Midlife Mojo

Lisa DuPree, MS, is a health and wellness expert with over 25 years of experience. She holds a Master's in Exercise Physiology, is a National Board-Certified Health and Wellness Coach, and a Diabetes Prevention Lifestyle Coach. Lisa spent 15 years at Emory University developing and teaching health education programs and now specializes in coaching mid-life professionals to improve their health, energy, and work-life balance. A lifelong dancer and pitbull rescue owner, she brings a personal touch to her evidence-based coaching approach, helping clients achieve sustainable wellness goals.

Aimee Cerka, Host of Your Money Your Life

Aimee is the Money Confidence Coach and host of the Your Money Your Life podcast. She makes money simple for the female entrepreneur who is ready to finally ditch financial stress, struggle, and frustration. After over 10 years in the personal finance industry through multiple personal, financial, and medical crises, she was fed up with the lies that are being shouted from the rooftops by gurus and the media. So now she blends together simple strategies, mindset work, and emotional trigger awareness to simplify your money so that you can step into your unstoppable life. It's time to go beyond the numbers, so you can finally embody your ideal life.

Celebrating What’s Next:

Join the journey ahead! I’m excited to announce a few updates:

• A mini podcast refresh to bring you even more value in the episodes to come
• A brand-new Instagram Broadcast Channel to connect, chat about episodes, and get your input on future content. Click here to join!

Thank you for being part of this amazing journey. Here’s to another 200 episodes of amplifying voices, growing with purpose, and helping each other shine.

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge

Have you ever felt like your podcast episodes are missing the mark or that your content planning isn’t delivering the results you want? If so, you’re definitely not alone. Over the years, I’ve seen many talented podcasters struggle with the same few content planning issues, and I’ve been there myself! It’s not just about having great ideas; it’s about executing them effectively and consistently.

Today, I want to walk you through the five most common mistakes I see podcasters make and how you can steer clear of them to create content that truly resonates with your audience. This episode is perfect for podcasters looking to elevate their strategy and build a podcast that not only reaches but resonates.

Episode Highlights:

• [00:02:29] Mistake 1: Inconsistent Posting
• [00:04:52] Mistake 2: Ignoring Audience Feedback
• [00:07:00] Mistake 3: Not Planning Ahead
• [00:10:21] Mistake 4: Overlooking SEO and Trending Topics
• [00:13:00] Mistake 5: Not Leveraging Guest Appearances Strategically

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/199

If you’re struggling with content strategy or feeling unsure about how to align your podcast with your business goals, I’m here to help! Visit wildhomepodcasting.com to learn more about my 1:1 services, or send an email to [email protected] to book a discovery call. Limited spots are available for the rest of the year!

Mentioned in this episode:

Podcast to Profit 5 Day Challenge

Turn your podcast into a powerful business tool with this free challenge designed to deliver results. Head to http://wildhomepodcasting.com/profit to join!

Podcast to Profit Challenge