On today's episode of the David Spisak Show, David is joined by Natalia Giner and Shaun 'NIFF' Kniffin. Natalia Giner is CEO of A2Z Sync. in Denver, Colorado. Natalia has a long history in the automotive industry and has used her expertise to create a new kind of customer experience at A2Z Sync. She has been leading the development team for the A2Z platform for the past three years, helping many dealers adopt the One-Person Sales Model. Natalia's background in product development and business consulting has prepared her to provide valuable advice to dealers as the industry changes.

Shaun 'NIFF' Kniffin, the Director of Marketing and Technology for the germain motor company Organization, to discuss technology's role in meeting and exceeding the expectations of today's clients. Shaun "Niff" Kniffin has been with Germain Motor Company for 17 years, working with over 20 stores across five states through GermainCars.com. He began his career in the automotive industry in 1993, working in retail sales before spending three years in corporate recruiting. In addition to his work at Germain, Niff is also the co-founder of the NCM Digital Marketing 20 Group, which has representation from over 300 different rooftops across the country. He has also given numerous speaking engagements and played advisory roles for companies such as AutoTrader.com, Urban Science, and Google. Niff is known as one of the leading experts in automotive digital marketing in the United States and is dedicated to serving the industry and Germain.

They discuss how technology has changed the customer experience and how it can be used to bring back the human connection to the business. They also talk about the importance of training and the need to adapt and constantly reassess in order to stay competitive in the industry. The guests also share their predictions for the industry in 2023, including the commoditization of technology and the need to focus on training and culture in order to retain and improve employees.

Key points from the episode:

1. The conversation will focus on technology's role in meeting and exceeding the expectations of today's clients
2. Client expectations have increased over the past five years and will continue to do so in the future
3. Technology has played a role in increasing client expectations by providing more efficient and convenient experiences
4. The discussion will also touch on the current state of the automotive industry and how it has been affected by the pandemic, including the shift to online sales and the importance of adapting to changing customer needs
5. Technology can be used to automate processes and streamline the car buying experience, but it's important to remember the human touch and personalization for customers.

The conversation starts by discussing the increasing expectations of clients and how technology has played a role in that. Niff mentions that while technology is a great servant, it can also become the master, and it's important to remember the high touch factor behind all the high tech. He also touches on the idea of the Metaverse and how it's not the same as real life, especially when it comes to purchasing a vehicle.

Natasha shares her thoughts on the role of technology in providing a seamless and efficient experience for customers, as well as the importance of personalization. They discuss how technology can be used to gather data and provide a personalized experience for each individual customer, rather than a one-size-fits-all approach.

As the conversation continues, the topic shifts to the current state of the automotive industry and how it has been affected by the pandemic. Niff talks about the shift to online sales and the importance of adapting to meet the changing needs of customers. They also discuss the role of technology in automating processes and streamlining the car buying experience.

As technology