She got fired over a bra, and turned it into her life’s mission.

In this episode of Brand Rescue, Whitney Lee sits down with Jessica Wenger McPhaul, a fashion industry veteran who turned a moment of exclusion into a movement for representation. Jessica shares the story of a fitting session gone wrong that exposed how deeply the fashion world overlooks women of diverse backgrounds and body types.

What could have ended her career instead became the spark that inspired her to build something better: a lingerie brand rooted in inclusivity, awareness, and empowerment.

From color ranges that actually match real skin tones to the emotional impact of feeling seen, Jessica and Whitney unpack what it takes to create products and brands that truly represent everyone.

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