She Said / She Said

311. Build a Brand That Repels the wrong clients and makes more money!  Insights from Pia Silva, cofounder, Worstofall Design

THIS WEEK’S TOPIC:

Ever wish for an easier way to attract your ideal client or customer and repel those who aren’t the right fit? This week, we’re diving deep into the world of bold, authentic branding with Pia Silva, co-founder of “Worstofall Design.” Pia shares how she went from debt-ridden to wildly profitable by niching down, owning her pricing, and embracing the power of “banked confidence.” Her advice applies whether you are building your business or your personal brand.

ABOUT THIS WEEK’S GUEST:

Pia Silva is the co-founder of Worstofall Design, a branding agency that helps small-scale service businesses tap into what makes them unique and that helps them attract their ideal customer. With a focus on bold authenticity and streamlined service offerings, Pia’s has helped countless entrepreneurs elevate their brands and attract their ideal clients. She’s also a TEDx speaker and the author of “Badass Your Brand.”

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

This episode is packed with great advice, from practical pricing strategies to thoughtful insights on client engagement. I am confident that you will find Pia’s experiences and tips both inspiring and actionable.

PLEASE GET IN TOUCH!  I’m eager to hear your thoughts on this conversation! Please be sure to share your favorite takeaways with me:

Or email me at: [email protected]!

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LINKS MENTIONED IN EPISODE 311:

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SHOW NOTES

Episode 310. Celebrating 7 Years and 7 Important Lessons: She Said/She Said Anniversary Special

Guest: Solo episode featuring host Laura Cox Kaplan

**THIS WEEK’S TOPIC:**

This week, we’re celebrating a milestone – the 7th anniversary of the She Said/She Said Podcast! Host Laura Cox Kaplan reflects on the journey of amplifying women’s voices, sharing invaluable insights on influence, and nurturing a thriving community of resilient and inspiring women. Drawing from personal experiences and listener feedback, Laura delves into seven pivotal lessons and timeless wisdom garnered over the past seven years.

**ABOUT THIS WEEK’S EPISODE:**

For more than seven years, Laura Cox Kaplan has been exploring the stories and strategies of inspiring women from various walks of life. This special episode highlights the show’s journey, Laura’s reflections, and the incredible community built around shared experiences, triumphs, and challenges. It’s a heartfelt celebration of growth, resilience, and continuous learning.

**KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:**

SEVEN YEARS AND SEVEN KEY LESSONS: 

LET’S CONTINUE THE CONVERSATION:

Share your biggest takeaways with Laura!

Or email me: [email protected]!

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Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

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SHOW NOTES

309: Want a secret weapon to build your influence? Connect with your adversary

Guest: Dr. Deb Mashek, social psychologist, and author  of “CollaborHATE: How to Build Incredible Collaborative Relationships at Work (Even if you would rather work alone)

THIS WEEK’S TOPIC:

What if the key to solving our biggest problems lies in working with the people who drive us crazy? It sounds counterintuitive, even uncomfortable, but that’s the provocative idea we’re exploring this week. This episode isn’t about simply tolerating different perspectives; it’s about actively seeking them out and recognizing their potential to spark innovation and drive progress. Host Laura Cox Kaplan is joined by social psychologist Dr. Deb Mashek who reveals why those uncomfortable, politically charged conversations are often the ones we need to be having most. She offers practical strategies for navigating them with curiosity and humility.

ABOUT THIS WEEK’S GUEST:

Dr. Deborah Mashek is the author of “CollaborHATE,” a book that explores the necessity of creating collaborative relationships, even for those who prefer to work independently. Her intellectual journey—from noticing early gaps in viewpoint diversity in academia to becoming the first executive director of Heterodox Academy—reflects a lifelong commitment to fostering open dialogue and viewpoint diversity. Deb’s background in social psychology uniquely positions her to provide practical and theoretical perspectives on effective collaboration in professional and educational settings.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

COLLABORATION IN THE WORKPLACE:

Ditch the “toxic positivity” around collaboration! Dr. Mashek exposes the common misconceptions and challenges of working together, offering practical tips for creating environments where diverse ideas clash (respectfully, of course!) and constructive debates lead to breakthrough solutions.

THE SURPRISING POWER OF RELATIONSHIPS:

Strong relationships aren’t just nice to have; they’re the foundation for influence and innovation. Deb shares compelling stories that reveal how genuine connection can unlock collaboration and drive success.

WHY VIEWPOINT DIVERSITY MATTERS:

Discover why embracing different perspectives is crucial in education, the workplace, and beyond. Learn how to cultivate intellectual humility and create spaces where diverse ideas can thrive.

OVERCOMING COLLABORATION HURDLES:

Trust violations, competitive behaviors, misaligned reward systems—collaboration comes with its challenges. Learn practical strategies for navigating these hurdles and building a truly collaborative culture.

THE UNEXPECTED MAGIC OF CONFLICT:

Conflict isn’t the enemy of collaboration; it’s often the catalyst for growth. Discover how productive tension and healthy debate can lead to better solutions and deeper engagement.

LET’S CONTINUE THE CONVERSATION:

Share your biggest takeaways with Laura!

Or email me: [email protected]!

LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!

LINKS MENTIONED IN EPISODE 309:

CollaborHATE by Dr. Deb Mashek

Heterodox Academy

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Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

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SHOW NOTES

308. How to Master Prioritization with Elisabeth Leamy

Guest: Elisabeth Leamy, Emmy Award Winning Journalist and creator of the TRIfecta Technique

THIS WEEK’S TOPIC:

In today’s fast-paced world, finding the balance between quality and quantity can be challenging. We often feel overwhelmed with to-do lists that seemingly have no end, leaving us questioning how to maximize our efforts for greater impact. To help unravel this complexity, we welcome Elisabeth Leamy, an Emmy award-winning consumer affairs journalist turned motivational and informational speaker, to share her insights on prioritization. This episode dives into Elisabeth’s “TRIfecta technique” and explores her career transition and reinvention.

ABOUT THIS WEEK’S GUEST:

Elisabeth Leamy is a 13-time Emmy winner best known for her decade as a consumer and investigative journalist at Good Morning America. To survive at GMA, she developed a counterintuitive system for conquering competing priorities that allowed her to do award-winning on-air work while also writing two critically acclaimed books and a Washington Post column on the side. She calls it The TRIfecta Technique, and it is this framework that Elisabeth shares with audiences as a keynote speaker today.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

THE TRIFECTA TECHNIQUE: Discover how Elisabeth developed this technique to combat perfectionism and counter burnout. She categorizes tasks into “good,” “better,” and “best,” ensuring that her most critical work gets the attention it deserves.

BALANCING REWARD AND IMPACT: Learn how Elisabeth applies the “Trifecta Technique” by assessing tasks based on their alignment with talent, reward, and impact. This prioritization helps in focusing energy on fewer, more strategic projects.

CAREER TRANSITION AND IDENTITY: Elisabeth shares her struggle with pivoting from a coveted career in broadcast journalism to a multifaceted portfolio career as a motivational speaker and consultant.

PRIORITIZING IMPACTFUL WORK: Drawing from her book “Save Big,” Elisabeth advocates for finding significant savings in big areas, contrasting with the common approach of cutting minor expenses — i.e. think car insurance v. your daily cappuccino!

This episode is packed with actionable advice on so many topics! I can’t wait to hear what hits home for you.

Please be sure to share your biggest takeaways with me:

Or email me at: [email protected]!

LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!

LINKS MENTIONED IN EPISODE 308:

– elizabethleamy.com

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Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

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Show Notes

Episode 307: How to Elevate Your Professional Brand Using AI

THIS WEEK’S TOPIC:

ABOUT THE HOST:

KEY TOPICS AND WHAT YOU’LL LEARN FROM THIS EPISODE:

THE MAGIC OF AI FOR PERSONAL BRANDING:

USING AI TO BOOST YOUR CAREER:

CHOOSING THE BEST AI TOOLS:

BUILDING YOUR PROFESSIONAL NARRATIVE:

TACTICS FOR USING AI:

IMPORTANT THINGS TO KEEP IN MIND:

This episode, with loads of useful advice, will transform how you approach your professional branding strategy and change the ways you are currently using AI. We’re excited to hear what you think and what resonated with you!

LINKS MENTIONED IN EPISODE 307:

Please share your thoughts with Laura Cox Kaplan and the She Said/She Said team: @[email protected].

LET’S CONNECT!

– Instagram: Instagram

– Linked In: Linked In

– Facebook: Facebook

LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all of my episodes and content here!

PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST: Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes, Spotify, or wherever you listen to this podcast. Reviews help us improve the content so you get more of what you enjoy and are looking for from She Said/She Said Podcast. Many thanks!

**Note:** She Said/She Said Podcast is a weekly production of She Said/She Said Media.

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SHOW NOTES

306. Leveraging your skills to create new opportunities with guest Erin Wade, author of The Mac and Cheese Millionaire 

THIS WEEK’S TOPIC: Are you contemplating a career shift? Or perhaps seeking to create a more positive and impactful workplace culture? This week’s episode is tailor-made for you! Our guest, Erin Wade, transitioned from a labor and employment lawyer to a mac and cheese entrepreneur, and she has fascinating insights to share on her journey. At the core of our conversation is how to leverage transferable skills and the pivotal moments that can help you open up new career paths.

ABOUT THIS WEEK’S GUEST: Erin Wade founded Homeroom, a mac and cheese restaurant in Oakland, CA, renowned for its innovative and positive work culture. Erin’s journey from the legal profession to the food industry is a compelling story of personal values, creativity, and redefining success. She saw a gap in the market for mac and cheese and took the leap, applying her legal insights and experiences to cultivate a collaborative and inclusive workplace.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

WE WOULD LOVE YOUR FEEDBACK!  There are so many valuable takeaways in this episode. How often do you assess your skills and think about other ways you might utilize them? We would love to hear about your experiences. Email the She Said team directly at [email protected] or share directly with Laura on Instagram, LinkedIn and Facebook! 

LET’S CONNECT!

LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!

LINKS MENTIONED IN EPISODE 306:

PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes, Spotify, or wherever you listen to this podcast. Reviews help us improve the content so you get more of what you enjoy and are looking for from She Said/She Said Podcast. Many thanks in advance for your help and support! 

Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

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305:  Could a multi-hyphenate career help you create more balance and flexibility? 

Guest: Fran Hauser, author and Bookbound Founder

THIS WEEK’S TOPIC:

In today’s rapidly evolving career landscape, “She Said/She Said” host Laura Cox Kaplan explores the concept of multi-hyphenate or portfolio careers. As traditional career paths become less common, more women blend diverse roles and leverage digital platforms to create fulfilling and flexible professional lives. This week’s episode focuses on the how and why of creating a multi-hyphenate career, featuring insights from the fabulous Fran Hauser, who successfully transitioned from a high-powered corporate role at Time Inc. to a rich and varied portfolio career. Fran’s experiences offer invaluable lessons on navigating multiple professional avenues, building influence, managing relationships, and staying authentic.

ABOUT THIS WEEK’S GUEST:

Fran Hauser is a former media executive turned bestselling author, speaker, startup investor, and book coach. After an illustrious career in corporate roles, most notably at Time Inc, Fran pivoted to create a career that better suited her interests and desired flexibility. As the founder of Bookbound, she also helps women develop and launch their nonfiction books, combining her extensive experience and passion for leveling the playing field for women in various industries.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

THE PORTFOLIO CAREER PATHWAY: Fran discusses her journey from a corporate role to a multifaceted career, illustrating her steps to blend roles in startup investing, advising, authorship, and public speaking.

BENEFITS OF A MULTI-HYPHENATE CAREER: Fran shares the flexibility and fulfillment that come with a multi-hyphenate career, including the ability to explore various interests and opportunities.

SHIFTING YOUR MINDSET: How to develop the mindset needed for pursuing multiple career paths and why it’s essential to remain open to new opportunities and organic growth rather than adhering to a rigid plan.

DIGITAL PLATFORMS AS ENABLERS: The role of digital media in facilitating portfolio careers and the resources Fran uses and offers to navigate this evolving landscape.

RISK MANAGEMENT AND FINANCIAL PREPAREDNESS: Practical advice on assessing your financial situation and balancing risk before transitioning to a multi-hyphenate career.

EFFECTIVE BRAND MANAGEMENT/ELEVATOR PITCH FOR YOUR MULTIHYPHENTATE CAREER: Fran’s tips on presenting the varied aspects of a multi-hyphenate career to different audiences and managing your brand cohesively.

ESTABLISHING A ‘THROUGH LINE’: The importance of a unifying theme in your professional identity and how Fran focuses on her mission of leveling the playing field for women across her various roles.

FRAN’S FOUR-SQUARE MODEL FOR PRIORITIZATION: Her prioritization method ensures everything in her life is aligned with her core values.

SUCCESS IN WRITING AND COACHING: How Fran helps individuals, especially women, refine their book ideas, navigate the publishing process, and create supportive writing communities through her platform Bookbound.

CHALLENGES AND JOYS OF MULTI-HYPHENATE LIFE: Laura and Fran discuss the joys and potential complexities of maintaining multiple roles and interests simultaneously, offering real-life examples and practical advice.

This episode is packed with enriching insights on creating a multi-hyphenate career. We hope you find Fran Hauser’s journey and advice as inspiring as we do. Please share your thoughts and experiences with us.

LINKS MENTIONED IN EPISODE 305:

– Fran Hauser Official Website: https://franhauser.com

– Bookbound Company: https://bookboundco.com

– Fran’s book: The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate” by Fran Hauser

– Fran’s workbook: Embrace the Work, Love Your Career by Fran Hauser

– Fran Hauser on Instagram: https://www.instagram.com/fran_hauser

– Fran Hauser on LinkedIn: https://www.linkedin.com/in/franhauser

WE WOULD LOVE YOUR FEEDBACK! Please share your thoughts on this conversation: @[email protected].

LET’S CONNECT! 

– Instagram: Instagram,

– Linked In: Linked In

– Facebook: Facebook. 

LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all of my episodes and content here!  

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Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes, Spotify, or wherever you listen to this podcast. Reviews help us improve the content so you get more of what you enjoy and are looking for from She Said/She Said Podcast. Many thanks! 

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SHOW NOTES

304. How to Use Emotion Strategically to Enhance Influence and Credibility

THIS WEEK’S TOPIC:

Navigating emotionally charged conversations can be tricky, whether in the workplace, during high-stakes meetings, or in casual social settings. In a polarized, politically-heated season, it can be especially challenging to keep emotions in check, while advocating for what we believe in. This week’s episode addresses some ways to handle these delicate situations gracefully and effectively. Laura Cox Kaplan shares her expertise on how planning to be triggered can help you manage your emotions and reactions to maintain credibility and build greater influence. 

ABOUT THIS WEEK’S GUEST:

Laura Cox Kaplan, our host, brings a wealth of experience, with over three decades in communications, advocacy, and entrepreneurship. Balancing these roles with motherhood, Laura understands firsthand the challenges of making an impact and building influence. In this episode, she draws from her corporate lobbyist and communications expert background to provide invaluable insights into leveraging emotion without compromising professionalism.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

EMOTION AS A TOOL: Laura explains how emotion, like table salt, needs to be used in moderation to enhance rather than overwhelm. Learn how to effectively incorporate emotion into your interactions to add depth and resonance to your arguments.

UNDERSTANDING AMYGDALA HIJACK: Dive into the science behind why we react emotionally under stress. Laura discusses the concept of amygdala hijack and how it can derail our rational thinking, leading to impulsive reactions.

STRATEGIES FOR EMOTIONAL CONTROL: Gain practical tips on maintaining composure during provocative situations, including self-awareness, preparing in advance, and the power of pausing. These strategies can help transform your emotional responses into constructive dialogue.

REDEFINING CHALLENGES: Laura emphasizes reframing confrontations by focusing on solutions and interpreting challenges as constructive feedback. This approach not only defuses tension but also enhances credibility and influence.

IMPORTANCE OF PREPARATION: Whether it’s a speech or impromptu presentation, understanding your material and anticipating counterarguments is crucial. Learn how to get a read of the room and adjust your delivery for maximum impact.

AUTHENTICITY AND STRATEGY: Laura shares her perspective on balancing authenticity with strategic emotional expression. Discover how to align your emotional responses with long-term goals and overall influence.

PRACTICAL TIPS FOR IMPROVING PRESENTATIONS: From knowing your audience to practicing potential vulnerabilities, these tips can help you navigate high-pressure scenarios effectively.

WE WOULD LOVE YOUR FEEDBACK! Please share your thoughts on this conversation email us: @[email protected].

LET’S CONNECT! 

– Instagram: Instagram,

– Linked In: Linked In

– Facebook: Facebook. 

LINKS MENTIONED IN EPISODE 304:

– She Said/She Said Podcast Episode 303 on the power of affirmations

LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all of my episodes and content here!  

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SHOW NOTES

Episode 303: How Affirmations Work Their Magic on Your Mind

THIS WEEK’S TOPIC: Affirmations might seem simple, but their impact on our outlook and confidence can be profound — almost like magic! In this week’s episode of She Said/She Said Podcast, host Laura Cox Kaplan dives into the transformative power of affirmations and why they work. She shares tips on ways to craft effective affirmations.

ABOUT THIS WEEK’S TOPIC: Laura Cox Kaplan explores how affirmations can help silence or quiet our inner critic, boost confidence, and unlock our potential. Though affirmations are not magic, they are backed by science. Our brains are adaptable and capable of forming new neural connections, which means even deeply ingrained negative thoughts can be challenged and replaced with empowering ones. Laura shares how practicing affirmations can help build a more growth-oriented mindset and improve resilience. She also offers tips for crafting effective affirmations that can make a lasting impact on your mindset and outlook.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: 

THE POWER OF AFFIRMATIONS: Laura explains how affirmations work, breaking down the science behind this simple yet effective practice. 

CRAFTING EFFECTIVE AFFIRMATIONS: Learn how to create specific, relevant affirmations that address and challenge limiting beliefs. 

BUILDING A GROWTH MINDSET: Discover how affirmations can help you approach challenges with a focus on learning, growth, and improvement. 

TIPS FOR IMPLEMENTATION: Get practical advice on incorporating affirmations into your daily routine, including visual reminders and ensuring affirmations are realistic and believable. 

PERSONAL EXPERIENCE: Laura shares her own experience with affirmations and how they have helped her shift her thinking.

Do you regularly use affirmations? We would love to hear how they work for you. If you suggestions from this episode, we would love to hear about that, too! Reach out at [email protected]

LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!  

LET’S CONNECT! 

– Instagram: Instagram,

– Linked In: Linked In

– Facebook: Facebook. 

**PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST**

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Title: Crowdfunding Your Dreams with AngeLink founder Gerry (pronounced Gary) Poirier

Episode: 302

Guest: Gerry Poirier, Founder of AngeLink

THIS WEEK’S TOPIC: 

Starting a business or pursuing a big idea can be daunting. One of the biggest hurdles: getting the funding you need to bring your dream to life.

Traditional funding routes like loans or even venture capital aren’t always an option. That’s where crowdfunding comes in. One often unrealized benefit of crowdfunding: connecting directly with your potential customer, and getting her involved to help you bring your dream to life. 

So, if you’re thinking about taking the leap, or just interested in floating a project to see how potential investors or customers might respond, this week’s episode is packed with great insights, and an inspiring entrepreneur who has put her passion for finance and for women to use building her company. 

ABOUT THIS WEEK’S GUEST: Gerry Poirier is the powerhouse behind Angelink, a women-centric, social impact and crowdfunding platform. Her path began in Washington, DC, and later the male-dominated landscape of Wall Street, before broadening her horizons globally to Hong Kong. Inspired by her father’s struggle with cancer and motivated by the economic challenges faced by women, Gerry left a lucrative financial career to create a platform that connects hearts and extends lifelines. Angelink works to magnify small acts of kindness to generate substantial positive change, including by helping women start, build, and fund businesses.  Gerry is also a member of Goldman Sachs 10k Women, the Forbes Technology Council, and is the winner of the Mindshare Award.

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

HOW PERSONAL KINDNESS INSPIRED GERRY’S JOURNEY: Gerry early childhood memories underscore how small, personal gestures can foster immense gratitude and societal change.

THE TRANSITION FROM WALL STREET TO SOCIAL ENTREPRENEURSHIP: You’ll hear how Gerry shifted from a high-powered financial career to establishing a purpose-driven company motivated by personal loss and a desire to make a tangible difference in people’s lives.

EMPOWERING WOMEN THROUGH CROWDFUNDING: Gerry discusses the significant economic challenges women face, and how Angelink provides a unique platform to support women.

CROWDFUNDING AS A SOLUTION FOR WOMEN ENTREPRENEURS: With women receiving a meager 2-3% of venture capital, Gerry advocates for crowdfunding as a critical resource, providing funding, building a customer base, and raising brand awareness.

SETTING UP A SUCCESSFUL CROWDFUNDING CAMPAIGN: Learn the steps to create an engaging crowdfunding campaign on AngeLink, including how to use AI to craft a compelling pitch. 

NEW INITIATIVES AND PARTNERSHIPS: Gerry talks about exciting upcoming projects, including partnerships with the SBA, US Chamber of Commerce, Women’s Business Centers, and the “Angels of Hope” pitch competition.

There is so much incredible insight and practical advice in this episode.  Please don’t forget to let me know your thoughts and favorite takeaways. 

You can reach me via the link in the show notes or email me and the She Said/She Said team directly at [email protected]. 

You can also follow and share your thoughts with me on social:

–  Instagram,

– Linked In

–  Facebook. 

LINKS MENTIONED IN EPISODE 302:

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Looking for more She Said/She Said? Find all our episodes and additional content here: She Said/She Said Podcast

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