
Sign up to save your podcasts
Or


SHOW NOTES
313. Building a Brand for the Sober Curious Movement Guest: Andrea Wightwick
THIS WEEK’S TOPIC:
ABOUT THIS WEEK’S GUEST:
KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:
EVOLVING WITH CONSUMER DEMANDS: Andrea discusses Hapsy’s transformation from a CBD product company to a non-alcoholic beverage brand, driven by the growing demand for sober alternatives.
MARKETING STRATEGIES: Learn how Andrea leverages consumer feedback and market data to create products that fulfill the needs of the “sober curious” community.
PRIVACY AND INTENTIONAL LIVING: Andrea and host Laura Cox Kaplan discuss the challenges of balancing an authentic online brand v. privacy, especially concerning children.
BUILDING A BALANCED LIFE: Andrea shares her approach to intentional living, balancing professional success with personal well-being, and offering practical life skills drawn from her own experiences.
USING AI: The conversation also touches on leveraging AI as a powerful tool, particularly in areas like marketing and job descriptions, while emphasizing the necessity of human oversight.
EXCLUSIVE OFFER: Andrea provides a special promo code “SheSaid” for 20% off plus free shipping on orders from BeHapsy.com.
LINKS MENTIONED IN EPISODE 313:
PLEASE SHARE YOUR THOUGHTS! I’m eager to hear your thoughts on this episode. Please share your favorite takeaways with me:
Or email me: [email protected]
LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!
IS SHE SAID/SHE SAID PODCAST ON YOUR GIFT LIST THIS YEAR? Your feedback is incredibly valuable! Please consider leaving a review on iTunes, Spotify, or wherever you listen. Reviews help us improve and bring you the content you crave. Thank you for your support!
The post 313. Building a Brand for the Sober Curious Movement with Hapsy founder Andrea Wightwick appeared first on She Said / She Said.
By Laura Cox Kaplan4.8
130130 ratings
SHOW NOTES
313. Building a Brand for the Sober Curious Movement Guest: Andrea Wightwick
THIS WEEK’S TOPIC:
ABOUT THIS WEEK’S GUEST:
KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:
EVOLVING WITH CONSUMER DEMANDS: Andrea discusses Hapsy’s transformation from a CBD product company to a non-alcoholic beverage brand, driven by the growing demand for sober alternatives.
MARKETING STRATEGIES: Learn how Andrea leverages consumer feedback and market data to create products that fulfill the needs of the “sober curious” community.
PRIVACY AND INTENTIONAL LIVING: Andrea and host Laura Cox Kaplan discuss the challenges of balancing an authentic online brand v. privacy, especially concerning children.
BUILDING A BALANCED LIFE: Andrea shares her approach to intentional living, balancing professional success with personal well-being, and offering practical life skills drawn from her own experiences.
USING AI: The conversation also touches on leveraging AI as a powerful tool, particularly in areas like marketing and job descriptions, while emphasizing the necessity of human oversight.
EXCLUSIVE OFFER: Andrea provides a special promo code “SheSaid” for 20% off plus free shipping on orders from BeHapsy.com.
LINKS MENTIONED IN EPISODE 313:
PLEASE SHARE YOUR THOUGHTS! I’m eager to hear your thoughts on this episode. Please share your favorite takeaways with me:
Or email me: [email protected]
LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!
IS SHE SAID/SHE SAID PODCAST ON YOUR GIFT LIST THIS YEAR? Your feedback is incredibly valuable! Please consider leaving a review on iTunes, Spotify, or wherever you listen. Reviews help us improve and bring you the content you crave. Thank you for your support!
The post 313. Building a Brand for the Sober Curious Movement with Hapsy founder Andrea Wightwick appeared first on She Said / She Said.

12,911 Listeners

4,358 Listeners

21,197 Listeners

12,732 Listeners

6,633 Listeners

673 Listeners

2,448 Listeners

9,187 Listeners

863 Listeners

3,370 Listeners

641 Listeners

1,050 Listeners

26,663 Listeners

8,808 Listeners

20,377 Listeners