What happens when you build a wildly successful global brand… only to realise it no longer fits your life?

In this raw and revealing episode, Lisa Jones sits down with entrepreneurial powerhouse Lisa Messenger to unpack the real story behind Collective Hub, including the rise, the burn-out, and the bold decision to burn it all down. 

From publishing to personal growth, Lisa shares the messy middle most people never talk about, and why reinvention is a necessary (and liberating) part of long-term success.

The two Lisas dive deep into navigating adversity, the importance of anchoring your business to purpose rather than product, and how to recognise both the red flags and green lights of growth. With candid stories of personal pain, pivoting, and learning how to let go, this is a must-listen for any woman who’s ever wondered whether it’s time to do business differently.

Whether you're facing burnout, scaling fast, or just wondering what's next, this conversation is a masterclass in resilience, alignment, and starting over with intention.

What You’ll Learn:

✨ Why you need a mission that outlasts your product

✨ How Lisa built - and then walked away from - a global publishing empire

✨ The messy truth about burnout, scaling too fast, and cashflow chaos

✨ How to recognise when you're out of alignment (and what to do next)

✨ Why adversity can be your greatest teacher

✨ The difference between doing more… and doing what matters

Love this episode?

Follow SHE-TALKS so you never miss a conversation that gets to the heart of what it really takes to build a business - and a life - you love.

Resources and Links:

Follow Lisa @lisamessenger 

Learn more about Lisa https://collectivehub.com/about-lisa-messenger/

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

How do you build a wildly successful e-commerce brand when you can’t even run ads?

In this laugh-out-loud, no-holds-barred episode of SHE-TALKS, Lisa sits down with Viv Conway, co-founder of Girls Get Off - a trailblazing brand that’s flipping the script on female pleasure and what it means to be bold in business.

From gin-fuelled startup chats on a driveway to viral vulva suits on Bondi Beach, Viv shares how she and co-founder Jo created a community-first brand that’s cracked 7-figures, without relying on paid ads. 

Whether she’s testing new products in a bathtub or co-creating sex toys with influencers, Viv is living proof that leaning into your niche (and not taking yourself too seriously) can be the key to explosive growth.

This episode is as hilarious as it is strategic. If you’ve ever struggled with marketing restrictions, felt like the underdog, or wondered how to make people give a damn about your product - this one’s for you.

What You’ll Learn:

✨ How Viv launched a brand in a taboo industry without paid ads

✨ The power of humour, honesty and being your own avatar

✨ Why co-branding with influencers can outperform paid campaigns

✨ Clever marketing hacks that turned a restricted niche into a cult brand

✨ Viv’s take on AI, SEO, and staying ahead of slow-moving competitors

✨ The behind-the-scenes lessons from building Girls Get Off into a household name

Love this episode?

Follow SHE-TALKS so you never miss a conversation that gets to the heart of what it really takes to build a business - and a life - you love.

Resources and Links:

Follow Girls Get Off @girlsgetoff

Shop the range www.girlsgetoff.com

Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if your ambition was costing you everything - and you didn’t even realise it?

In this powerful episode of SHE-talks, Lisa sits down with Megan Dalla-Camina, founder of Women Rising and one of the world’s leading voices on feminine leadership, burnout recovery and sustainable success.

From a high-flying corporate career to a complete breakdown that became the catalyst for her life’s work, Megan shares what it really takes to heal, lead and live differently. Together, Lisa and Megan get radically honest about burnout, addiction to hustle, and the hidden narratives driving so many women to the brink.

This is more than a conversation - it’s a wake-up call and a roadmap to a new way of doing business, one grounded in wisdom, spaciousness, and self-trust.

What You’ll Learn:

✨ What burnout really looks like (and why you might be in it without realising)

✨ How regulating your nervous system can radically transform your life

✨ The 13 inner critic archetypes holding women back (and how to rewrite them)

✨ How to tap back into your feminine power in business and life

✨ Simple daily practices to shift from hustle to harmony - without losing momentum

Love this episode?

Follow SHE-TALKS so you never miss a conversation that gets to the heart of what it really takes to build a business - and a life - you love.

Resources and Links:

Follow Megan @megandallacamina

Explore Women Rising → megandallacamina.com

Grab the Women Rising book 

Download Megan’s free guide: Awakening Feminine Wisdom

Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if one decision nearly cost you everything you’d spent a decade building?

In this raw and powerful episode, Lisa sits down with Briony Kennedy, founder of Adorn Cosmetics - a clean beauty brand with a cult following and a founder story like no other. 

From launching with nine-month-old twins while battling postnatal depression to surviving a half-a-million-dollar tech disaster, Briony proves that you don’t need a trust fund or a Vogue cover to build a million-dollar brand. You just need relentless belief, purpose-led products, and a hell of a lot of hustle.

Briony gets honest about what it really takes to scale in a cutthroat industry, why she didn’t pay herself for nearly a decade, and how she finally unlocked growth by getting in front of the camera. This is an unfiltered look at resilience, leadership, and building a beauty business that puts sustainability - and the customer - first.

What You’ll Learn:

✨ Why Briony didn’t pay herself for 9 years and what kept her going

✨ The massive mistake that cost her over $500K…and what she learned from it

✨ How getting on camera saved her business and skyrocketed growth

✨ Why sustainability isn’t a buzzword at Adorn - it’s a non-negotiable

✨ The unglamorous truth about being in business for 17 years - and why she’s still obsessed with it

Love this episode?
Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Briony & Adorn Cosmetics @adorncosmetics

Shop the range at www.adorncosmetics.com.au

Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co
Join the SHE-com Community → shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if burning it all down was the first step to building something better?

In this deeply honest and powerful episode, Lisa sits down with Alisha Robertson - founder of Doing Everyday Well - to explore what happens when the hustle culture nearly breaks you. 

After experiencing severe postpartum burnout, Alisha made the bold decision to shut down her business completely…with no plan B.

What emerged was a new way of working, living, and leading; one that prioritises rest, radical honesty and sustainable success. Alisha shares the emotional toll of pushing through for too long, how she helps high-achieving women set boundaries, and why self-care is so much more than a spa day.

If you’ve ever felt like you can’t stop, this episode will show you how.

What You’ll Learn:

✨ The burnout breaking point that forced Alisha to shut down a thriving business

✨ Why loving your work doesn’t mean you’re immune to burnout

✨ The hidden costs of tying your self-worth to productivity

✨ How to stop tricking yourself into “resting” while still working

✨ Practical ways to start healing from burnout…without quitting everything

✨ The truth about “ugly” self-care and why it matters more than bubble baths

✨ Why redefining success might be the bravest thing you ever do

Love this episode?
Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Alisha on Instagram → @doingwellwithalisha

Find out more about Alisha → www.doingeverydaywell.com 

Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co
Join the SHE-com Community → shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

How do you build a cult brand without selling out or cutting corners?

In this episode, Lisa sits down with Mukti, the founder of Mukti Organics - a trailblazing Australian skincare brand built on the pillars of clean beauty, bioactive botanicals and radical transparency. From her humble beginnings mixing formulas in a spare room to becoming a global name in certified organic skincare, Mukti shares the highs, lows, and lessons learned from two decades of business.

They talk brand evolution, manufacturing in-house, greenwashing and how she’s built a business that refuses to compromise on quality, purpose or profit. Mukti also opens up about personal transformation, the importance of intuition, and what it really takes to stay in the game as a values-led founder.

What You’ll Learn:

• Why Mukti walked away from early branding and built a new identity rooted in her own values
• Her secrets to in-house manufacturing and the pros/cons of owning your own lab
• What founders get wrong about their products - and how to educate consumers without fear
• The role of intuition, reinvention and personal development in long-term success
• Why Mukti sees beauty as more than skin-deep…and how that shows up in every product
• How to grow with purpose, not pressure, in a saturated market

Love this episode?
Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Mukti Organics on Instagram → @muktiorganics
Shop Mukti Organics → muktiorganics.com
Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co
Join the SHE-com Community → shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What happens when a sliding door moment turns into a game-changing business opportunity?

In this episode, Lisa sits down with Catherine Dix, Managing Director of Waterdrop Australia & New Zealand, to unpack her extraordinary pivot from running a successful digital agency to launching the European hydration brand down under. With no blueprint, no guarantees and only gut instinct and a great product to guide her, Catherine said yes to a high-stakes joint venture…and never looked back.

From phoning her first 20 customers to spearheading a collaboration with Novak Djokovic and the Australian Open, Catherine shares what it really takes to build brand trust, scale D2C and grow a values-led community in a new market. If you’ve ever wrestled with self-doubt, shiny object syndrome, or retail FOMO, this one’s for you.

What You’ll Learn:

✨ How a chance coffee chat led to a joint venture with a global brand

✨ Why Catherine obsessed over customer service (and still reads every Facebook comment)

✨ What makes Waterdrop’s Australian Open and Novak Djokovic collab work

✨ How she balances brand control with growth

✨ The power of saying no to distractions to stay focused on long-term goals

✨ What’s working in their paid ads strategy (and why they haven’t rushed influencer marketing)

Love this episode?
Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Waterdrop ANZ on Instagram → @waterdrop.ausnz
Shop hydration cubes & bottles → waterdrop.com.au
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co 

Join the SHE-com Community → SHE-com

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if your dream took off so fast it nearly broke you?

Ash didn’t mean to create a sell-out fashion label - she just wanted to make a few tees her friends would love. But when her first drop flew out the door in hours, she realised Sabbi was something bigger.

In this episode, Lisa sits down with Ash, founder of Sabbi - the brand known for cheeky slogans, bold designs, and collections that sell out on launch day. What started as a fun creative outlet quickly spiralled into a fast-growth business, forcing Ash to make decisions on the fly, scale production, and build a team - while still trying to find her footing as a founder.

Ash shares openly about the exhilarating highs and exhausting lows of growing a brand quickly: from managing wild demand and 6-figure months to surviving warehouse chaos and burnout. She dives into the power of brand voice, learning to say no, and why she’s now reimagining what sustainable success looks like on her own terms.

What You’ll Learn:

✨ How a creative side project exploded into a cult fashion brand

✨ The systems (and mistakes) behind Sabbi’s rapid scaling

✨ How Ash uses copy, voice, and humour to connect with her cult following

✨ Why she’s setting boundaries to avoid burnout…and redefine success

✨ The lessons in letting go, trusting a team and playing the long game

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Shop Sabbi → sabbi.com.au

Follow Sabbi on Instagram → @sabbi_the_label

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What would you do if you had just $10,000 in the bank, three young kids at home, and one chance to test your dream?

For Tanja Filipovska, founder of Mad Mia, the answer was simple: go all in. 

In this episode, Lisa sits down with the brilliantly bold Tanja, who shares how a job designing kids' socks led her to reimagine what a fashion brand could be. When she saw that kids weren’t just wearing her designs - they were coming to life in them - she knew she had something special. With fearless creativity and relentless drive, she took the leap to buy the business, pouring everything she had into turning Mad Mia into a lifestyle brand that now sells across the globe.

Tanja’s journey is packed with grit and colour - from taking a $7K gamble on an Easter show stall with just $10K left in the bank, to building warehouses across three continents and collaborating with giants like Disney. 

Along the way, she’s navigated copycats, protected her IP and remained obsessively connected to her customer base. This is a must-listen for any founder ready to dream big, go all in and stay wildly true to their vision.

What You’ll Learn:

✨ How Tanja went from employee to owning Mad Mia
✨ Why the Easter Show gamble with her last $10K changed everything
✨ How she's fending off copycats with airtight IP protection
✨ What it takes to manage 3 warehouses and launch into Brazil
✨ Why she still runs social media herself…and how community powers her growth

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Follow Mad Mia on Instagram → @madmia
Shop the socks → madmia.com
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Can you really walk away from a cult swimwear brand and build something even bigger?

In this episode, Lisa chats with Rebecca Klodinsky, the powerhouse founder behind The Prestwick Place and formerly IIXIIST Swimwear, the cult bikini brand worn by Kylie Jenner and Hailey Bieber.

From riding the early Instagram wave (back when Valencia filters were a thing) to scaling a jewellery brand turning over more than $3 million a year, Bec shares the real, raw truth about entrepreneurship, motherhood and knowing when it’s time to evolve.

Bec also lifts the lid on how she bootstrapped two businesses without ever using debt, why she chose to close a successful brand at its peak, and how she’s built a thriving business without selling her soul (or her family’s privacy) for clicks.

What You’ll Learn in This Episode:

✨ How Bec bootstrapped two brands from $2K - and scaled without debt
✨ The real story behind viral moments with Kylie Jenner and Kim Kardashian
✨ Why she walked away from her cult swimwear brand (even while it was booming)
✨ The truth about “balance” as a mum, business owner, and human
✨ Why anxiety, intuition and resilience all play a role in her success

If you’ve ever struggled with comparison, balance, or knowing when to pivot, this episode is pure gold. 

Bec’s raw honesty will inspire you to trust your gut, stay focused on your vision…and remind you that you don't have to play the game the way everyone else does.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow The Prestwick Place @theprestwickplace

Shop the range at www.theprestwickplace.com

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.