What if one decision nearly cost you everything you’d spent a decade building?

In this raw and powerful episode, Lisa sits down with Briony Kennedy, founder of Adorn Cosmetics - a clean beauty brand with a cult following and a founder story like no other. 

From launching with nine-month-old twins while battling postnatal depression to surviving a half-a-million-dollar tech disaster, Briony proves that you don’t need a trust fund or a Vogue cover to build a million-dollar brand. You just need relentless belief, purpose-led products, and a hell of a lot of hustle.

Briony gets honest about what it really takes to scale in a cutthroat industry, why she didn’t pay herself for nearly a decade, and how she finally unlocked growth by getting in front of the camera. This is an unfiltered look at resilience, leadership, and building a beauty business that puts sustainability - and the customer - first.

What You’ll Learn:

✨ Why Briony didn’t pay herself for 9 years and what kept her going

✨ The massive mistake that cost her over $500K…and what she learned from it

✨ How getting on camera saved her business and skyrocketed growth

✨ Why sustainability isn’t a buzzword at Adorn - it’s a non-negotiable

✨ The unglamorous truth about being in business for 17 years - and why she’s still obsessed with it

Love this episode?
Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Briony & Adorn Cosmetics @adorncosmetics

Shop the range at www.adorncosmetics.com.au

Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co
Join the SHE-com Community → shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if burning it all down was the first step to building something better?

In this deeply honest and powerful episode, Lisa sits down with Alisha Robertson - founder of Doing Everyday Well - to explore what happens when the hustle culture nearly breaks you. 

After experiencing severe postpartum burnout, Alisha made the bold decision to shut down her business completely…with no plan B.

What emerged was a new way of working, living, and leading; one that prioritises rest, radical honesty and sustainable success. Alisha shares the emotional toll of pushing through for too long, how she helps high-achieving women set boundaries, and why self-care is so much more than a spa day.

If you’ve ever felt like you can’t stop, this episode will show you how.

What You’ll Learn:

✨ The burnout breaking point that forced Alisha to shut down a thriving business

✨ Why loving your work doesn’t mean you’re immune to burnout

✨ The hidden costs of tying your self-worth to productivity

✨ How to stop tricking yourself into “resting” while still working

✨ Practical ways to start healing from burnout…without quitting everything

✨ The truth about “ugly” self-care and why it matters more than bubble baths

✨ Why redefining success might be the bravest thing you ever do

Love this episode?
Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Alisha on Instagram → @doingwellwithalisha

Find out more about Alisha → www.doingeverydaywell.com 

Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co
Join the SHE-com Community → shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

How do you build a cult brand without selling out or cutting corners?

In this episode, Lisa sits down with Mukti, the founder of Mukti Organics - a trailblazing Australian skincare brand built on the pillars of clean beauty, bioactive botanicals and radical transparency. From her humble beginnings mixing formulas in a spare room to becoming a global name in certified organic skincare, Mukti shares the highs, lows, and lessons learned from two decades of business.

They talk brand evolution, manufacturing in-house, greenwashing and how she’s built a business that refuses to compromise on quality, purpose or profit. Mukti also opens up about personal transformation, the importance of intuition, and what it really takes to stay in the game as a values-led founder.

What You’ll Learn:

• Why Mukti walked away from early branding and built a new identity rooted in her own values
• Her secrets to in-house manufacturing and the pros/cons of owning your own lab
• What founders get wrong about their products - and how to educate consumers without fear
• The role of intuition, reinvention and personal development in long-term success
• Why Mukti sees beauty as more than skin-deep…and how that shows up in every product
• How to grow with purpose, not pressure, in a saturated market

Love this episode?
Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Mukti Organics on Instagram → @muktiorganics
Shop Mukti Organics → muktiorganics.com
Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co
Join the SHE-com Community → shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What happens when a sliding door moment turns into a game-changing business opportunity?

In this episode, Lisa sits down with Catherine Dix, Managing Director of Waterdrop Australia & New Zealand, to unpack her extraordinary pivot from running a successful digital agency to launching the European hydration brand down under. With no blueprint, no guarantees and only gut instinct and a great product to guide her, Catherine said yes to a high-stakes joint venture…and never looked back.

From phoning her first 20 customers to spearheading a collaboration with Novak Djokovic and the Australian Open, Catherine shares what it really takes to build brand trust, scale D2C and grow a values-led community in a new market. If you’ve ever wrestled with self-doubt, shiny object syndrome, or retail FOMO, this one’s for you.

What You’ll Learn:

✨ How a chance coffee chat led to a joint venture with a global brand

✨ Why Catherine obsessed over customer service (and still reads every Facebook comment)

✨ What makes Waterdrop’s Australian Open and Novak Djokovic collab work

✨ How she balances brand control with growth

✨ The power of saying no to distractions to stay focused on long-term goals

✨ What’s working in their paid ads strategy (and why they haven’t rushed influencer marketing)

Love this episode?
Follow SHE-talks so you never miss a behind-the-scenes look at how powerhouse women are building global brands their way.

Resources and Links:
Follow Waterdrop ANZ on Instagram → @waterdrop.ausnz
Shop hydration cubes & bottles → waterdrop.com.au
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co 

Join the SHE-com Community → SHE-com

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if your dream took off so fast it nearly broke you?

Ash didn’t mean to create a sell-out fashion label - she just wanted to make a few tees her friends would love. But when her first drop flew out the door in hours, she realised Sabbi was something bigger.

In this episode, Lisa sits down with Ash, founder of Sabbi - the brand known for cheeky slogans, bold designs, and collections that sell out on launch day. What started as a fun creative outlet quickly spiralled into a fast-growth business, forcing Ash to make decisions on the fly, scale production, and build a team - while still trying to find her footing as a founder.

Ash shares openly about the exhilarating highs and exhausting lows of growing a brand quickly: from managing wild demand and 6-figure months to surviving warehouse chaos and burnout. She dives into the power of brand voice, learning to say no, and why she’s now reimagining what sustainable success looks like on her own terms.

What You’ll Learn:

✨ How a creative side project exploded into a cult fashion brand

✨ The systems (and mistakes) behind Sabbi’s rapid scaling

✨ How Ash uses copy, voice, and humour to connect with her cult following

✨ Why she’s setting boundaries to avoid burnout…and redefine success

✨ The lessons in letting go, trusting a team and playing the long game

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Shop Sabbi → sabbi.com.au

Follow Sabbi on Instagram → @sabbi_the_label

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What would you do if you had just $10,000 in the bank, three young kids at home, and one chance to test your dream?

For Tanja Filipovska, founder of Mad Mia, the answer was simple: go all in. 

In this episode, Lisa sits down with the brilliantly bold Tanja, who shares how a job designing kids' socks led her to reimagine what a fashion brand could be. When she saw that kids weren’t just wearing her designs - they were coming to life in them - she knew she had something special. With fearless creativity and relentless drive, she took the leap to buy the business, pouring everything she had into turning Mad Mia into a lifestyle brand that now sells across the globe.

Tanja’s journey is packed with grit and colour - from taking a $7K gamble on an Easter show stall with just $10K left in the bank, to building warehouses across three continents and collaborating with giants like Disney. 

Along the way, she’s navigated copycats, protected her IP and remained obsessively connected to her customer base. This is a must-listen for any founder ready to dream big, go all in and stay wildly true to their vision.

What You’ll Learn:

✨ How Tanja went from employee to owning Mad Mia
✨ Why the Easter Show gamble with her last $10K changed everything
✨ How she's fending off copycats with airtight IP protection
✨ What it takes to manage 3 warehouses and launch into Brazil
✨ Why she still runs social media herself…and how community powers her growth

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Follow Mad Mia on Instagram → @madmia
Shop the socks → madmia.com
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Can you really walk away from a cult swimwear brand and build something even bigger?

In this episode, Lisa chats with Rebecca Klodinsky, the powerhouse founder behind The Prestwick Place and formerly IIXIIST Swimwear, the cult bikini brand worn by Kylie Jenner and Hailey Bieber.

From riding the early Instagram wave (back when Valencia filters were a thing) to scaling a jewellery brand turning over more than $3 million a year, Bec shares the real, raw truth about entrepreneurship, motherhood and knowing when it’s time to evolve.

Bec also lifts the lid on how she bootstrapped two businesses without ever using debt, why she chose to close a successful brand at its peak, and how she’s built a thriving business without selling her soul (or her family’s privacy) for clicks.

What You’ll Learn in This Episode:

✨ How Bec bootstrapped two brands from $2K - and scaled without debt
✨ The real story behind viral moments with Kylie Jenner and Kim Kardashian
✨ Why she walked away from her cult swimwear brand (even while it was booming)
✨ The truth about “balance” as a mum, business owner, and human
✨ Why anxiety, intuition and resilience all play a role in her success

If you’ve ever struggled with comparison, balance, or knowing when to pivot, this episode is pure gold. 

Bec’s raw honesty will inspire you to trust your gut, stay focused on your vision…and remind you that you don't have to play the game the way everyone else does.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow The Prestwick Place @theprestwickplace

Shop the range at www.theprestwickplace.com

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Can you really build a luxury pet brand while raising four kids?

In this episode, Lisa chats with Dr. Lisa Chimes, the founder of DOG by Dr Lisa, celebrity vet and former Bondi Vet TV star. Lisa shares how she launched her premium pet care brand during one of the most chaotic seasons of her life - balancing newborn life, recovering from major surgery and juggling a family of six (plus three dogs and a cat!).

What started as a simple idea - solving a gap in the pet grooming market - has grown into a brand stocked in Harrods, David Jones and luxury retailers across the world. Lisa lifts the lid on how she navigated launching in a pandemic, what it’s really like scaling while parenting, and why being authentic - even when it's messy - is her biggest asset.

From marketing lessons learned the hard way to breaking into the US market, Lisa’s story is a masterclass in resilience, grit, and staying true to your mission…even when life feels impossible.

What You’ll Learn in This Episode:

✨How Lisa launched DOG by Dr Lisa during newborn chaos, emergency surgery, and a global pandemic
 ✨ Why she believes building a brand is about solving real problems - not just selling products
 ✨ How she turned TV fame into a trusted brand - and the surprising challenges that came with it
 ✨ What launching into Harrods taught her about persistence (and why sales aren't always the main goal)
 ✨ Why social media still feels unnatural for her, and how she's finding a more sustainable way to show up
 ✨ Lessons from expanding into the US market and the truth about scaling D2C in 2025
 ✨ How to handle trolling, tall poppy syndrome, and stay focused on your bigger mission

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum - and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow DOG by Dr Lisa @dogbydrlisa

Shop the range at www.dogbydrlisa.com

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

If you’ve ever wondered how Lisa plans her week, hires her team, or stays focused during chaos you’re going to love this special episode.

In part two of our “ask me anything” series, Lisa shares more behind-the-scenes truths about what it really takes to lead a fast-growing brand (while keeping your sanity).

She lifts the lid on how SHE-com’s culture became its superpower, the key mindset shifts that helped her stay out of the weeds, and the practical steps to building and selling a business that’s worth real money.

It’s full of tough love, juicy strategy and the real reason why sales should always come first.

What You’ll Learn in This Episode:

✨ The #1 shift that helped SHE-com scale fast - and profitably

✨ How Lisa builds a standout team culture (and finds the right people)

✨ Why you need to stop doing everything…and how to delegate properly

✨ How to set boundaries, structure your week and stay out of distraction mode

✨ 5 actionable steps to build a business you can actually sell

✨ Why “sales come first” - and how to fall in love with selling (even if you hate it)

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum…and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Ever wanted to ask Lisa everything? Well, our community did - and in this special “ask me anything” episode, Lisa is answering real questions straight from our listeners. From business burnout and bootstrapping mistakes to the power of clarity and why a weekly massage might just be your secret weapon…nothing’s off-limits.

In Part One, Lisa gets real about her biggest aha moment, the mistake that nearly broke SHE-com, and the rituals that keep her grounded when life feels like too much. She also shares the raw truth about exiting past businesses - including the hard lessons no one talks about.

What You’ll Learn in This Episode:

✨ The power of picking one tight niche (and how it unlocked business growth)

✨ The biggest mistake Lisa made in 2023 - and how she fixed it in 30 days

✨ Why she sold past businesses…and what she’d do differently now

✨ How she manages overwhelm and anxiety in a high-growth business

✨ Her daily rituals to stay grounded, focused and creative

✨ The surprising impact of nature, massage and morning walks

✨ What it really means to build a business for profit and purpose

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum…and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.