What if the secret to connection, courage, and clarity… was simply asking better questions?

In this deep, honest and wildly inspiring conversation, Lisa sits down with award-winning journalist, speaker, and “Queen of Questions” Danielle Robay to explore how women can stop waiting for permission - and start building the lives (and brands) they were meant for.

From launching a product with no guarantee of success, to navigating fear, people-pleasing and self-worth, this episode is full of the real talk founders rarely hear but always need.

What You’ll Learn:

✨How to launch a product brand before you're “ready”

✨Why imposter syndrome thrives in women… and how to fight back

✨Danielle’s take on personal brand pillars (and how to find yours)

✨Why trauma can unlock powerful leadership traits

✨How to spot the “whispers” that guide your next big move

Love this episode?

Please follow and leave a review - it helps us bring SHE-Talks to more women looking for business strategies, life hacks and honest conversations.

Resources and Links:

Connect with Danielle on Instagram

Shop the Question Everything card game

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What do you do when your first seven business ideas flop - yet you keep going anyway? For Queenie Tan, the answer was simple: keep learning, start talking about money, and turn your own financial journey into a global movement.

In this refreshingly honest conversation, Queenie joins Gabi Saper to talk about growing up frugal, building her money mindset from scratch, and creating content that makes finance feel fun, accessible, and empowering for women. From bootstrapping her budgeting app BillRoo to investing $120K of her own money before turning a profit, Queenie’s story is full of practical tips, personal reflections, and founder finance gold.

If you’ve ever felt intimidated by money - or unsure how to pay yourself properly as a founder - this episode will shift everything.

What You’ll Learn:

✨How Queenie went from e-com flops to financial freedom

✨Her “pay yourself first” mindset shift and why it changed everything

✨Simple tips for building an emergency fund in your biz

✨Where to start with investing (even with $5!)

✨Why separating business success from personal wealth is essential

Love this episode?

Please follow and leave a review - it helps us bring SHE-Talks to more women looking for business strategies, life hacks and honest conversations.

Resources and Links:

Connect with Queenie on Instagram 

Try the Billroo Budgeting App

Get Queenies Book The Fun Finance Formula

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Imagine having 120 stores across the world. Over 1,000 staff.  $85 million in annual revenue. And then you lose it all… twice.

In this powerful episode, Lisa sits down with Kristina Karlsson, founder of global stationery empire Kikki.K and now Dream Life. Kristina opens up about the meteoric rise of her beloved brand, the very public double administration that brought it crashing down, and how she found the courage to start again.

They talk about grief, ego, entrepreneurship, and reinvention. From negotiating supplier deals as a tiny startup to building a cult brand sold around the world - and then losing everything - Kristina shares the real behind-the-scenes of business.

This episode isn’t just about products. It’s about purpose, identity, and the freedom that comes from starting over on your own terms.

What You’ll Learn:

✨How Kristina built Kikki.K from one store to a global brand 

✨The real reason Kikki.K went into administration - twice

✨What it feels like to lose your business and identity overnight

✨Her biggest lessons in leadership, growth, and finding flow

✨Why dreaming big, negotiating fiercely, and doing what you love still matters

Love this episode?

Follow SHE-talks so you never miss an honest conversation about what it really takes to build and rebuild.

Resources and Links:

Learn more about Dream Life 

Follow Kristina @kristinadreamlife

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What do you get when you combine a pre-teen YouTuber, a breakout moment (literally), and a big vision for Gen Z skincare? You get Fiona Frills - founder of Frilliance and one of the youngest beauty entrepreneurs shaking up the industry.

In this week’s episode, Gabi Saper steps in for Lisa Jones to interview Fiona about her incredible journey - from filming videos at 10 years old to building a multi-million dollar teen beauty brand with a fiercely loyal community and viral social strategy. Fiona gets real about being legally blind in one eye, living with ADHD and dyslexia, launching into Walmart (and being deleted), and why she’d choose community over retail shelves any day.

Whether you’re a founder, creator, or brand-builder, this is your inside look at how Gen Z is changing the game - and why authentic connection, digital products, and relentless belief in your vision matter more than ever.

What You’ll Learn:

✨How Fiona turned a skin problem into a purpose-driven teen beauty brand

✨What it was really like to get into 1,000 Walmart stores… and then be deleted

✨Her strategy for building community-first content that actually converts

✨The power of resilience, dyslexia, and doing things your own way

✨Why TikTok virality is great - but owning your customer connection is better

Love this episode?

Follow SHE-talks to hear real, unfiltered stories from powerhouse women building global brands their way.

Resources and Links:

Follow Fiona: @fionafrills

Shop Frilliance: frilliance.com

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if your anxiety wasn’t a flaw to fix… but a tool to lead with?

In this special episode, Lisa is joined by clinical psychologist, anxiety expert and founder of The Mind Strength Method, Dr Jodie Lowinger. Together they unpack why burnout is so rampant among women, especially those leading businesses and balancing big lives - and how our wiring as carers, perfectionists and high performers contributes to the overwhelm.

From learning the neuroscience of how stress impacts our body to redefining assertiveness as an act of self-respect, Jodie shares practical, evidence-based strategies that every woman should have in her emotional toolkit.

Lisa opens up about her own recent burnout - panic attacks, 4am wake-ups, nausea, and all - and finds unexpected relief in Jodie’s gentle reframing: that anxiety is often just our care factor turned up too high.

What You’ll Learn:

✨The neuroscience behind anxiety - and why it’s not the enemy

✨How to spot high-functioning burnout (even when you're “fine”)

✨Breathwork hacks to regulate your nervous system on the go

✨A new definition of assertiveness (that doesn’t require aggression)

✨Why self-kindness isn’t soft - it’s a leadership strength

Love this episode?

Follow SHE-talks so you never miss a real conversation every woman needs to hear.

Resources and Links:

Try MonsterCart: apps.shopify.com/monster-cart-upsell

Learn about Redeemly: apps.shopify.com/redeemly

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if building a multimillion-dollar brand didn’t require raising capital, running ads, or selling your soul to scale?

In this heartfelt episode, Lisa sits down with Tiny Tags Founder Melissa Clayton to unpack how she turned a necklace made on her kitchen counter into a multi-million dollar brand sold in Target stores across the US.

Melissa opens up about bootstrapping the business while raising three boys, the early moments that shaped her brand voice, and how she leveraged organic content and community to grow without outside funding. She also shares the truth behind sustainable success, redefining ambition, and building a brand that makes meaning - not just money.

From DMs that changed her life to the power of knowing your “why,” Melissa’s story will inspire you to dream bigger, act bolder, and build a business that truly matters.

What You’ll Learn:

✨Why Melissa turned down Target in 2017…and why she said yes five years later

✨How she scaled Tiny Tags without debt, funding, or paid ads

✨Why community-first businesses win - and what that actually looks like

✨The magic of press, persistence, and DMing like a boss

✨How to stay in your lane, know your speed, and define your own success

Love this episode?

Follow SHE-talks for more real conversations with powerhouse women building meaningful brands.

Resources and Links:

Shop Tiny Tags → www.tinytags.com

Follow Tiny Tags → @tinytags

Follow Melissa → @melissarclayton

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What happens when you combine Aussie ingenuity, ecommerce obsession, and a serious CRO brain? You get Ty Chapman, founder of MonsterUpsells and Redeemly - and the very first man to ever join Lisa on the SHE-Talks podcast.

In this must-listen episode, Lisa and Ty deep dive into what’s working right now in ecommerce - from high-converting bundles and founder-led content, to cashback loyalty systems and the death of boring Facebook ads.

Ty pulls back the curtain on data from over 7,000 global ecommerce brands and shares the small tweaks that drive massive revenue shifts. From community-first marketing to gamified customer experiences, this episode is packed with gold for any founder serious about growth in 2025.

What You’ll Learn:

✨The shift from paid to earned media - and what that actually looks like

✨Why credit-based loyalty is outperforming point systems

✨How bundling (done right) can save a brand from bankruptcy

✨Why founder-led or team-led content is the new superpower

✨How to prep your brand for TikTok Shop & Live selling

✨The best ecommerce trends Ty is seeing in Australia and the US right now

Love this episode?

Follow SHE-talks so you never miss a founder-friendly dive into what’s really working in ecommerce.

Resources and Links:

Try MonsterCart: apps.shopify.com/monster-cart-upsell

Learn about Redeemly: apps.shopify.com/redeemly

Find out more about InClub: https://inclub.vip/

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if you were spiraling into depression, suffering through unexplained symptoms, and your doctor told you to “take up a hobby”?

That’s exactly what happened to journalist and media personality Shelly Horton - until she discovered the real culprit: perimenopause. In this raw, hilarious and eye-opening episode, Lisa sits down with TV journalist and author Shelly Horton, who’s flipping the script on hormone health with her new book, I'm Your Peri Godmother. 

Shelly shares her personal crash into perimenopause, the misdiagnoses that almost broke her, and the recovery journey that brought her back to life - HRT, therapy and all.

Together, Lisa and Shelly talk honestly about symptoms, solutions, stigma, and the power of saying no to shame… and yes to naps, zero days, and looking damn good in a bikini.

This episode is equal parts educational and empowering. If you’ve ever cried on the kitchen floor wondering, “Is this burnout or something more?”, this one’s for you.

What You’ll Learn:

✨The perimenopause symptoms no one talks about (and how to spot them)

✨What HRT actually is, and how to know if it’s right for you

✨The magic of zero days, sleep rituals, and saying no

✨How to stop caring what other people think and start showing up bolder

✨The science behind 3am wakeups (hint: it’s not just anxiety)

Love this episode?

Follow SHE-talks so you never miss a real conversation every woman needs to hear.

Resources and Links:

Follow Shelly @shellyhorton1

Grab her book I'm Your Peri Godmother here

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What happens when you leave behind your career, your country, and everything that feels safe to chase a dream that doesn’t even exist yet?

In this candid and inspiring episode of SHE-talks, Lisa sits down with Kerryn Langer - founder of Arms Of Eve, the wildly successful jewellery and accessories brand that started from the spare bedroom and grew into a multi-million dollar business.

From designing her first pieces at the kitchen table to stocking major retailers and shipping internationally, Kerryn shares the real story of building a bootstrapped brand through grit, instinct, and relentless action. She opens up about managing explosive growth, why she’s still so involved in every detail, and how she balances motherhood with the madness of entrepreneurship.

This one’s for anyone building while googling, trusting their gut over a business plan, and learning to lead while flying by the seat of their pants.

What You’ll Learn:

✨ The unfiltered truth about rapid growth and what it costs

✨ How Kerryn bootstrapped Arms Of Eve into a global brand

✨ Why Kerryn believes in doing business by instinct, not just spreadsheets

✨ Lessons in team leadership, product obsession and founder resilience

✨ What’s next for Arms Of Eve - including international expansion and brand evolution

Love this episode?

Follow SHE-TALKS so you never miss a conversation that gets to the heart of what it really takes to build a business - and a life - you love.

Resources and Links:

Shop Arms Of Eve @armsofeve

Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co

Join the SHE-com Community

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What if success didn’t mean scaling endlessly, managing a big team, or chasing visibility… but instead looked like freedom, flow, and deep alignment?

In Part 2 of this powerful two-part conversation, Lisa Messenger returns to share what life and business look like after redefining success - on her own terms. With no full-time staff, no office, and no interest in building an empire for empire’s sake, Lisa walks us through how she created a highly profitable, joy-filled business that fits her life… not the other way around.

From teaching AI to running luxe retreats, Lisa now earns more, works less, and spends her days creating with purpose. This episode is a practical, inspiring look at how to build a business that doesn’t just work - but works for you.

Trading Bigger for Better

After the global rise of Collective Hub, Lisa found herself in familiar territory - launching a booming physical product business that scaled fast. It hit 100,000+ units per month and landed in 40 US states. But it also brought her right back to the stress she’d left behind: inventory, warehouses, and team management.

So she made a different choice. She walked away again - and this time, she designed a business built around life-first principles: creative freedom, minimal overheads, high margins, and deep personal alignment.

Building a Business Ecosystem Around Her Brand

Lisa doesn’t sell “products” anymore. She builds experiences, transformations and thought leadership across multiple price points and formats. From $30 books to $30,000 keynotes, she teaches entrepreneurs how to extract their intellectual property and build a personal brand ecosystem that scales without complexity.

Whether it’s a sold-out retreat or a spontaneous speaking gig, every move she makes is grounded in clarity and spaciousness.

“I think people want to get under the hood. It's too boring to stay perfect. It's not connecting, it doesn't allow our hearts to open, it doesn't allow our minds to be blown, it doesn't allow us to deeply connect with another human when everything's just good, perfect, great.”

From Technophobe to Teacher

Once proudly non-tech, Lisa has now become an unexpected leader in the AI-for-business space. After immersing herself in tools like ChatGPT, building custom agents and becoming a certified prompt engineer, she’s now teaching AI to founders in her signature retreats.

It’s not about tech for tech’s sake. It’s about giving women more time, more clarity, and more confidence to run their businesses better - and smarter.

“I knew it was coming. My team used it every day, but I didn't. And then around about four or five months ago, one of my team said  - we're

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.