SHE-TALKS with Lisa Jones

By SHE-comBusiness Entrepreneurship Education Marketing Courses

SHE-TALKS with Lisa Jones episodes

July 09, 2024How SHE Turned Gut Pain into a Multi-Million Dollar Success Story with Jasmine from FixBIOME
This week we’re joined by Jasmine from FixBIOME, who turned her painful four-year struggle with severe gut issues into an e-commerce success story. After developing a solution for her own health problems, Jasmine realised her innovation could help others and FixBIOME was born, now a multi-million dollar business transforming lives worldwide.
In this episode, Jasmine shares her journey from personal pain to business triumph, revealing key strategies behind FixBIOME’s success. We’ll explore the challenges of explaining complex products in simple terms, managing intricate supply chains, and why FixBIOME’s US manufacturing is crucial.
We chat:
✨ How Jasmine’s personal health journey inspired FixBIOME
✨ Effective communication: simplifying complex product information for customers
✨ Navigating complex supply chains for innovative products
✨ The power of organic education pieces as marketing tools
✨ Engaging and educating customers before making a sale
And yes, we do talk a fair bit about poo! Join us on SHE-Talks E-Commerce as we discuss how FixBIOME is changing lives and unpack practical insights for your e-commerce journey.
You can find FixBIOME at @fixbiome and https://shop.fixbiome.com.au/
This episode is brought to you by Online Retailer - Australia’s Largest Ecommerce Conference and Expo
Offering the largest range of retail industry tailored education, networking events and solution providers, giving YOU the opportunity to learn, connect and engage with the BEST of global ecommerce.
With your free expo registration, you can discover the solutions to your biggest business problems with access to 140+ solution providers on the expo floor, as well as attend 6 stages, including the SHE-com stage!
With a Premium Ticketed Conference also available we have a special 20% discount for our members. Use the code SHECOM while you’re registering for the 2 Day Conference Pass (Retailers Only).
Register now to take advantage of this special offer via (onlineretailer.com)
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
1 hr
July 02, 2024How SHE Transformed a Family Business and DOUBLED Its Revenue This Last Year with Lauren from Motto Fashions
Can a family-owned bricks and mortar business adapt and thrive in the digital age?
Today, we’re talking to Lauren, the dynamic force behind Motto Fashions. Originally founded by her parents over 30 years ago, Lauren took the reins in 2021 and quickly grew the business to five times its original revenue. But when COVID hit, Lauren faced the ultimate test: pivoting from a primarily brick-and-mortar model to a booming e-commerce operation.
In this episode, Lauren shares her incredible journey of transforming Motto Fashions, overcoming the challenges of the pandemic, and setting sights on a $40 million annual goal. She reveals how 80% of their revenue now comes from their online store, and the unique strategies that propelled their success.
We chat:
✨ How Lauren doubled Motto’s sales in just one year
✨ The impact of going live on social media five days a week
✨ Embracing the “F*** It Era” marketing strategy
✨ The importance of being the face of your brand to build loyalty and trust
Get ready for an absolutely epic conversation on SHE-talks E-commerce, as we unpack the innovative tactics that took Motto Fashions from a local favorite to an e-commerce success story.
You can find Motto Fashions at @mottofashions or https://www.motto.com.au/
This episode is brought to you by Online Retailer - Australia’s Largest Ecommerce Conference and Expo: Offering the largest range of retail industry tailored education, networking events and solution providers, giving YOU the opportunity to learn, connect and engage with the BEST of global ecommerce.
With your free expo registration, you can discover the solutions to your biggest business problems with access to 140+ solution providers on the expo floor, including ZOHO, Klaviyo, ZOHO, Shopify, BigCommerce, Australia Post, and more as well as attend 6 stages, including the SHE-com stage.
With a Premium Ticketed Conference also available, featuring speakers from Revolve, The ICONIC, Adore Beauty, we have a special 20% discount for our members. Use the code SHECOM while you’re registering for the 2 Day Conference Pass (Retailers Only).
Register now to take advantage of this special offer via onlineretailer.com
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
54 min
June 26, 2024How SHE Went From Olympian to an E-commerce Success Story & Built a Database of Over 1 MILLION with Lisa Curry from Happy Healthy You
Most of you will need no introduction to Lisa Curry - triple Olympian, bestselling author, and co-founder of Happy Healthy You, an Australian health and lifestyle community that’s revolutionizing women’s wellness.
With multi-million dollar revenues and a Facebook group of over 200,000 active members, Lisa’s story is nothing short of inspiring.
In today’s episode, Lisa dives into how her team created high-quality, natural health products that cater to the needs of women across Australia. She’ll share insights on building and sustaining a vibrant online community, with tips on leveraging customer feedback to drive product development and engagement.
We chat:
✨ The secrets behind Happy Healthy You’s massive Facebook community
✨ How to harness customer insights to grow your brand
✨ The impact of a million women taking their online health test
✨ Using naturopaths to provide real-time support and build trust
Join us on SHE-talks E-commerce as we explore the incredible journey of Lisa Curry and how Happy Healthy You is transforming lives, one product at a time.

Find Happy Healthy You at @hhyhappyhealthyyou and https://happyhealthyyou.com.au/.

This episode is brought to you by ShipStation - Shipping Software for eCommerce Sellers
Connect global marketplaces & couriers. Empower your team with automation rules to handle more packages & scale efficiently. Use code SHECOMSUCCESS for an extra free month!
Sync orders with seamless integrations – connect your existing ecommerce stores, tools, & couriers
Meet tight deadlines, reduce errors, and reinvest savings to grow your business
Simplify your online store order fulfillment and delivery
Easy setup & local support ensures seamless operation with no downtime, so your business continues to run smoothly
Connect with the best shipping services globally, including AusPost, DHL, TGE, Fedex, Sendle, RoyalMail, USPS & many more!
www.shipstation.com/au
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
57 min
June 18, 2024How SHE's scaling into the MULTI-MILLIONS and sold 900 units IN A DAY with Lou Rice from Strapsicle
Can you take a simple idea and turn it into a thriving business?

Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months.

Lou’s product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at SHE-com, her business was bringing in $3k a month. Now, she’s set to scale to new heights.

In today’s episode, Lou unveils her secrets to scaling on Amazon, with insights on leveraging the Amazon algorithm. She’ll also share the story of hitting 900 sales in ONE day during Amazon Prime Day, and how influencers are driving traffic to her Amazon store.

We chat:
✨ The power of Amazon’s algorithm and promotional tools
✨ How Lou achieved 900 sales in one day on Amazon Prime Day
✨ Using influencers and content creators to enhance sales and visibility
✨ The crucial role of mental health in entrepreneurship

Join us for an enlightening conversation on SHE-Talks E-Commerce, where we explore the journey, challenges, and triumphs of turning an innovative product into a booming business. Find Strapsicle at @strapsicle and www.strapsicle.com

This episode is brought to you by Online Retailer and ShipStation
Shipstation - Shipping Software for eCommerce Sellers: Connect global marketplaces & couriers. Empower your team with automation rules to handle more packages & scale efficiently. Use code SHECOMSUCCESS for an extra free month!

Sync orders with seamless integrations – connect your existing ecommerce stores, tools, & couriers

Meet tight deadlines, reduce errors, and reinvest savings to grow your business

Easy setup & local support ensures seamless operation with no downtime, so your business continues to run smoothly

Connect with the best shipping services globally, including AusPost, DHL, TGE, Fedex, Sendle, RoyalMail, USPS & more! www.shipstation.com/au

Online Retailer - Australia’s Largest Ecommerce Conference and Expo: Offering the largest range of retail industry education, networking events and providers, giving YOU the opportunity to learn, connect and engage with the BEST of global ecommerce.

With your free registration, you can discover the solutions to your biggest business problems with access to 140+ solution providers on the expo floor, including ZOHO, Klaviyo, Shopify, Twilio, BigCommerce, Australia Post, and more as well as the SHE-com stage.

With premium tickets also available, featuring speakers from The ICONIC & Adore Beauty, we have a 20% discount for our members. Use code SHECOM while you’re registering for the 2 Day Conference (Retailers Only). Register now!

Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
56 min
December 05, 2023The Top 10 Things I Have Learnt in 14 Years of Business
If there is one episode you don’t want to miss, it’s this one.I can’t believe that we are finally here - the end of 2023 and what an INCREDIBLE year it has been. Today’s episode marks the last one for the year, as I am listening to my own advice and taking the time to recoup, recover and relax so that I can deliver you all the best content next year, and we can keep working to grow your business.Today, I am sharing with you 10 golden nuggets of wisdom that I wish someone had shared with me at the start of my SHE-Compreneur journey. These tips have been gleaned from my own mistakes, the things I have wasted my money on, but also my successes.You’ll hear:✨ The one that you can NEVER take off if you want to scale your business✨ Why you should always build your business to SELL even if that’s not your goal✨ The importance of building a tribe to help you through the grind, share your fears and find inspiration✨ How you can practise self-love so that you can make 2024 your biggest year yet.… and SO much more Have a lovely holiday and I’ll see you in 2024, gorgeous lady!WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
31 min
November 28, 2023How SHE Became a Household Name with Jo Mercer
How do you become a household name? This week we’re sitting down with Jo Mercer, the woman behind Jo Mercer Footwear and Co-founder of Matilda Life.Jo began her entrepreneurial journey by securing private equity and launching her namesake brand back in 1998, we chat through what it took to grow during those years and why Jo took the leap that some often dream of … leaving to go back to the corporate world!Jo has had so much success and experience in the manufacturing world so if you’re looking to grow and scale your business this ep is a must listen! You’ll hear:✨ Jo’s cash flow HORROR story that could happen to ANYONE✨ Why choosing the right business partner is SO important✨ Our views on entering into the 2024 economy and what we’re doing about it✨ Why Jo QUIT her growing empire to rejoin the corporate world… and SO much more You can find Jo Mercer here and Matilda Life here or on Instagram @jomercershoes and @matildalifeaustralia.WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
43 min
November 21, 2023Behind the Scenes of SHE-com with Gabi Saper and the RISK of Meta Advertising
We are doing things a little differently today, we’ve actually filmed a behind-the-scenes chat with Gabi Saper, co-founder of CMY Cubes and one of our incredible coaches over here at SHE-com. We thought that this would be a really great opportunity for you to listen in to the kind of chats that we have every week inside our SHE-com program and what kind of discussions you could be a part of. You’ll hear:✨ Which platform is NOT a sustainable marketing practice✨ What is the ONE metric that almost no e-commerce brand tracks and NEEDS to start✨ Why you CANNOT rely on Meta Advertising to grow your business… and SO much more If you haven’t listened to our full episode with Gabi, and you want to learn how SHE went viral on Tiktok and landed in MoMA NYC then be sure to have a listen here.You can find Gabi over @cmycubes and www.cmycubes.comWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
17 min
November 14, 2023How SHE Drives 300%+ GROWTH With ZERO COST Marketing Strategies with Zara Demeris from The Play Card Co
What if I told you that you can get social media content created FOR YOU for only 27 CENTS?It is not often that I am rendered speechless in my interviews, but my conversation with Zara Demeris from The Play Card Co left me lost for words - so you know it’s a good one!Zara is the CEO and visionary behind The Play Card Co, an innovative company offering a deck of cards featuring play ideas designed to engage families away from the screens and onto the floor with their kids. With decks ranging from newborns to early primary, Zara has created a unique product that puts creating happy homes at the forefront of her business.Zara shares with us her incredible marketing strategies that have resulted in The Play Card Co’s organic Instagram growth and an increase from 800 to 68,000 followers in an incredibly short space of time. We discuss exactly how she creates a community of brand reps that actually WANT to work with her, and why wholesalers are putting her first as a result.You’ll hear: ✨ The automation Zara uses that gives her FREE marketing✨ How to create a voice of authority that will make your customers TRUST your brand✨ The boundary you NEED to set to protect your mental space and bubble✨ How to get your average order value OVER $100 when your product is only $30!… and SO much more You can find The Play Card Co over at www.theplaycardco.com.au and @theplaycard_coToday’s episode is made possible thanks to Shopline. With their complete E-commerce and POS solution full of extensive tools and free themes you can create your online store in just 5 minutes. Head over to au.shopline.com and mention SHE-com when you’re talking to the team and they will get you up and running in no time!WANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
49 min
November 07, 2023How SHE was Approached by ALDI and sold out in 3 DAYS with Kelly Lavery from Strucket
What do you do when your values are at odds with your business?In today’s episode, Kelly Lavery from Strucket, is talking about the realities of creating a world-first product FROM SCRATCH, as well as the ups and downs that come with such a feat.Kelly discusses risky investments, the impact and toll that creating a product has on your family and your finances, as well as which famous SharkTank entrepreneur she cold-called and got AMAZING advice from!You’ll hear: ✨ What it takes to have a WORLD FIRST product✨ How to choose between your MORAL compass and your BUSINESS compass✨ About recognising your limit and making decisions that PUSH you✨ Which trait you NEED as a SHE-compreneur… and SO much more You can find Strucket over at www.strucket.com or @strucketToday’s episode was brought to you by Klaviyo. They take the stress out of email marketing software with their user-friendly interface as well as their ability to segment your lists - helping to make sure you’re reaching the right people!Check them out at www.klaviyo.com or over on Instagram @klaviyoThis week’s PRODUCT YOU SHOULD KNOW ABOUT is FRANKIE4 footwearHead to FRANKIE4 or follow them on Instagram @frankie4footwearWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
54 min
October 31, 2023How SHE SAVED her Business 30k worth of Damaged Stock using Tik Tok with Monica Tarca From Vestirsi
Have the challenges of manufacturing in a foreign country ever stopped YOU from going after your dreams?Today we are joined by Monica Tarca, a remarkable woman who’s seamlessly managing motherhood and building a thriving luxury brand, Vestirsi, in true SHE-compreneur spirit. Monica shares with us the GENIUS way she combats the challenges of manufacturing errors, how she used her time working at Mecca to learn what women REALLY want, and what industry standard for luxury products she REFUSES to participate in.You’ll hear: ✨Why you need to develop a point of difference in your brand and how to make one that ACTUALLY works✨How do you figure out what YOU want to sell versus what your CUSTOMER wants to buy?✨All about Monica’s UNIQUE way to reduce waste AND keep your profit margins in the green✨The secret perk of stocking in boutique shops over massive department stores!… and SO much more You can find Vestirsi over at https://shopvestirsi.com and @shopvestirsiWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The Academy.Have an idea for an episode or want to connect? Reach out at @shecom.co
Send us Fan Mail
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:
If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
42 min