Amy Brown is the founder and CEO of Indianapolis-based Authenticx Inc., one of the hottest technology firms the state. Despite the national slowdown in venture capital funding in 2022, Authenticx raised $20 million just before the end of the year. That’s almost $30 million total since Brown founded the firm in 2018, which speaks to investor confidence in the idea behind Authenticx as well as the management team’s level of experience and ability to execute.

But Brown took a very unusual route to becoming a first-time entrepreneur in her early 40s. As an undergrad at Indiana University, she earned a bachelor’s degree in human development and family studies. She then earned a master’s of social work in policy and program administration. She had several jobs with a focus on health care policy and health insurance programs. Before deciding to take the leap to create Autheticx, she was the chief operating office for a Carmel-based travel insurance firm.

It was there that the idea for Authenticx took shape: A company that could collect all of the feedback that health care companies get from their clients and suss out major weaknesses in the customer experience. The health care companies, such as pharmaceutical firms, insurers or medical care providers, could then use all of the data about their customers and their concerns to improve the bottom line.

In this week’s edition of the IBJ Podcast, Brown discusses what it took to bootstrap Authenticx and get it off the ground, including her desire to inspire her four children. She also sheds light on the experience of persuading venture capitalists to invest in Authenticx, including one distinction in her presentations that she said was invaluable.