Shelly Green (former CEO of Visit Durham) is one of the DMO world's thought leaders. Thus, when she wrote her CDME paper on Ethics, we were all over learning about her research into what we're doing right...and wrong. In this episode, Shelly shares the concept of "ethical blindness" and offers up examples of how the best intentions can trip us up. And, you'll learn more about her international musicality in the Bonus Round.