We know that recruiting great people and keeping them is a huge challenge for your accounting firm, so how do you stand out from the crowd? 

In this podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts, we discuss how to build a great culture by identifying and articulating your core purpose and values, and by being very clear about how everyone is expected to behave. 

We also talk about the importance of ensuring your values, vision, and core purpose are available on your website so that, when people come for interview, they've had a chance to review these and are ready to sit down and work for you because they've already made their decision. 

They know that a clear purpose will give them meaningful work, and they can get behind the values and the vision. They know where it’s going to take them and how they can fit into that. 

To find out more, join us at HumaniseTheNumbers.online or wherever you get your podcasts. Don’t forget to subscribe so you'll never miss an episode. 

Please scroll down the podcast’s episode page for the contact information for Sherelyn and for the additional, downloadable resources mentioned in the podcast.