In this episode, Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor of America, discusses how Essilor uses insights into consumer habits to help raise awareness about the benefits of premium progressive lens technology and drive patient traffic into eye care professionals' practices.

In this episode, Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor of America, discusses how Essilor uses insights into consumer habits to help raise awareness about the benefits of premium progressive lens technology and drive patient traffic into eye care professionals' practices.

In this episode, Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor of America, discusses how Essilor uses insights into consumer habits to help raise awareness about the benefits of premium progressive lens technology and drive patient traffic into eye care professionals' practices.&nbsp;

Sherianne James: Leveraging Marketing Expertise to Grow Your Eye Care Business

Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you.&nbsp;

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Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you. 

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Sherianne James: Leveraging Marketing Expertise to Grow Your Eye Care Business

Sherianne James: Leveraging Marketing Expertise to Grow Your Eye Care Business

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