She's Off Script

Hayet Rida started out as an influencer. When a company she was supposed to collaborate with backed out of a fine jewelry partnership deal, she was stuck holding thousands of dollars worth of packaging.

At that point, she decided to lean on her influence and the loyal community she had built to launch her own Jewelry brand. This happy accident has turned into a global phenomenon called Khoi.

In this episode, Hayet is sharing the rollercoaster ride of her first year in business. It’s rare to get such a raw and transparent view into the early stages of a successful business. I hope you draw inspiration from the fact that there is light at the other end of whatever phase of business you’re currently working through.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about:

* When to transition from influencer to business owner

* Bootstrapping a brick-and-mortar business

* Building a team that helps you scale

* Cultivating a tribe

Mentioned in this episode:

* Personal Instagram: @hayet.rida

* Business Instagram: @shopkhoi

* Website: https://www.shopkhoi.com/

*

Over the past few years, several female executives and well-known entrepreneurs have stepped down from their leadership roles and or shut down their businesses. From YouTube’s former CEO Susan Wojcicki to online business sensation Vanessa Lau, they all site either burnout or the need to focus on their health as their reason for stepping back.

Today’s guest is also familiar with burnout. She launched a successful marketing agency at age 16 and by 27 she burned out for the first time. After going on a 12-year journey to figure out work-life harmony, she created the elevation approach – a 4 phase framework that helps you achieve work-life harmony

In this episode, Tina Wells is sharing a few ways we can either avoid or come back from burnout as business owners.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about:

* Recognizing the signs of burnout

* Why the Elevation approach actually works

* How to structure your day, week, and year with this approach

* Biggest hurdle Type A women face

Mentioned in this episode:

* Instagram: @tinawells

* Website: http://tinawells.com

* LinkedIn: https://linkedin.com/in/tinawells/

On average today’s guest makes over a million dollars a year through business collaborations. She has the process of collaboration down to so much of a science that she has created an AI-based app that helps business owners generate collaboration ideas and drafts email pitches that lead to mutually beneficial partnerships.

In this episode, Jordan Gill is sharing a detailed guide to how we can create our own profitable collaborations. From where to find people for collabs, what to say to them, red flags to steer clear of, and everything in between, she’s diving deep with us!

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about:

* Best collabs for product based vs. service-based vs. education-based businesses

* best place to find people to collaborate

* How to pitch a collab

* red flags to look out for

* Measuring the success of a collaboration

Mentioned in this episode:

* Jordan's Instagram: @systemssavedme/

* https://readysetcollab.com/

In the first episode of this series, I announced that I was launching a newsletter business. I released the first issue of, The Off Script Weekly on 3/4/2023. After that first issue, I was consistent for 3 more issues then completely fell off.

While there’s something to be said about being able to publish for a month straight, building a newsletter business can’t end with the launch.

So in this update, I’m sharing what went wrong and some of the changes I’m putting in place to get me back on track.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about:

* Defining what success looks like

* Creating systems for consistency

* Refining your newsletter promise

* Frustration with slow growth

Mentioned in this episode:

* The first episode in this series: https://youtu.be/ipH77j2JrnY

* Sign up for the newsletter here: http://offscriptweekly.com/

* Our Instagram: @shesoffscript

* Where I found the newsletter growth list: https://creatorscience.com/experiment-email-february-2023/

https://youtu.be/tacD640Awe4

Today’s guest has built a brand around the idea that it’s OK to not have perfect skin. Olamide Olowe is the Founder and CEO of Topicals. You may know her as the youngest Black woman to raise over 10 million dollars in capital BUT growing up, Olamide suffered from chronic skin problems like boils, acne, and hyperpigmentation.

As a solution to similar problems faced by her community of Spottie Hotties, she created Topicals which is a line of skin products to help people who aren’t served by the line of products currently available in the skincare aisle.

In this episode, Olamide is breaking down what it took for her to gain such rapid success. From amazing collaborations to building a tribe, innovating new products and so much more, she’s bringing us behind the curtain.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about:

* Earlier fundraising mistakes

* Pros and cons of having a co-founder

* Hiring an executive coach when you're successful

* Most effective marketing techniques

Mentioned in this episode:

* Business Instagram: @topicals

* Personal Instagram: @olamideaolowe

* Website: https://mytopicals.com/

This week we’re continuing with our series on the business of podcasting. In this episode, I’m sharing common mistakes new podcasters make that cause them to quit far too soon. If you’re thinking about starting a podcast of your own, here are 5 mistakes you should steer clear of.

As always, I would love to continue this conversation with you in the comments of our video podcast on YouTube! Let me know if you have made any of these podcasting mistakes or if they resonated with you.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about:

* 5 Reasons Why You Keep Failing At Podcasting (It's not your fault)

Mentioned in this episode:

* Instagram: @shesoffscript

* Website: www.shesoffscript.com

* Podcasting course waitlist: https://bit.ly/JoinPodcastLabCourseWaitlist

* Podcast starter kit: https://www.serwaaadjeipelle.com/startmypodcast/

*

https://youtu.be/5bfW7W0vG4Q

Not sure you can start a podcast because of something you heard? This week we’re continuing with our series on the business of podcasting. In this episode, I’m sharing common myths and misconceptions that prevent people from starting their podcasts.

So if you've ever heard something that turned you off from starting your own show, listen up!

I would love to continue this conversation with you in the comments of our video podcast on YouTube! Let me know if you have any questions or any other podcasting myths you would like me to debunk.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about:

* 5 common myths and misconceptions about podcasting

Mentioned in this episode:

* Instagram: @shesoffscript

* Website: www.shesoffscript.com

* Podcasting course waitlist: https://bit.ly/JoinPodcastLabCourseWaitlist

* Podcast starter kit: https://www.serwaaadjeipelle.com/startmypodcast/

*

https://youtu.be/Ye0HSIZA98g

This week we’re continuing our series on the business of podcasting. In this episode, I’m sharing 6 ways you can monetize your podcast. Most people assume that host-read ADs are the only way they can make money from their podcasts but that’s far from the truth.

In fact, it’s possible to make $10,000/month or more as an independent podcaster.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about using podcasts to:

* 6 ways you can monetize your podcast

Mentioned in this episode:

* Instagram: @shesoffscript

* Website: hwww.shesoffscript.com

* Podcasting course waitlist: https://bit.ly/JoinPodcastLabCourseWaitlist

* Podcast starter kit: https://www.serwaaadjeipelle.com/startmypodcast/

* Purchase Abu's ADs course: https://bit.ly/JoinADsCourse

https://youtu.be/xDbIs1O23HA

Over the past 5 years of hosting and producing this show, I’ve gotten messages from those of you who are interested in launching a podcast of your own. I’ve jumped on calls with you and we’ve traded voice notes on Instagram but I feel like I could do a little more to help you.

Podcasts are more popular than ever. With millions of people tuning in every day, podcasts have become a go-to source for entertainment, education, and inspiration. From comedy shows to true crime dramas, from interviews with experts to personal stories, there's a podcast for every interest and niche out there. And the best part? Anyone can start one!

With this episode, I’m kicking off a series to give you insight into the business of podcasting and more specifically, my experience with podcasting.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about using podcasts to:

* build a personal brand and establish your expertise

* deepen your connection with your audience and customers

* creating an outlet for your passion

* a sales channel for your products and services

* feed the content beast

* create another stream of revenue

* build your network

Mentioned in this episode:

* Instagram: @shesoffscript

* Website: hwww.shesoffscript.com

* Click Up content workflow: https://youtu.be/540OqDo8iPc

* Podcast starter kit: https://www.serwaaadjeipelle.com/startmypodcast/

*

https://youtu.be/tw5ntc3CR3w

While working for a Venture Capitalist, Kelly Ifill saw first-hand the inequity that Black and Brown founders faced when seeking funding for their businesses. Of all the things she could have done to address this problem, Kelly decided to build her own digital bank.

Guava is the digital banking and networking platform designed by and for Black small business owners.

During our conversation, Kelly shares what it took to launch her digital bank. She also shares how she’s able to thrive in an environment where Banks like SVB are going under.

Listen on Apple Podcasts

Watch on YouTube

You’ll learn about:

* How she made the transition from working full-time to running her bank

* The role of startup accelerators and having a "sherpa" played in her success

* How she found her partner bank

* Her plan to grow her bank within a niche market

Mentioned in this episode:

* Instagram: @joinguava

* Website: www.joinguava.com

https://youtu.be/XQ5vuZa1F4Y