She's Off Script

Serwaa Adjei-Pelle has spent the last 10 years helping thousands of business owners create their own unique blueprints for success. In the She's Off Script podcast, Serwaa shares the stories and lessons learned by women who have built thriving businesses. Starting February 16th, Serwaa is back with new episodes every Thursday! Listen on Apple Podcast

Watch on YouTube

https://youtu.be/X6EEsC3ojqw

After attending conferences where they felt like they didn’t make any meaningful connections, today’s guest and her mother decided to launch Mixtroz. Their app collects meaningful data at either live or virtual events and the algorithm helps you identify who you should connect with.

In this episode, Ashlee Ammons shares how she and her mom became the 37th and 38th black females to ever close a $1M+ round of funding. She talks to us about how they built their team of engineers, how they’re finding new customers, their growth plans and so much more.  

Listen on Apple Podcast

You’ll learn:

* Where to find software developers* Why it's better to start slow and develop better versions later* Fundraising as a woman-led tech business* Growing through partnerships

Mentioned in this episode:

* Website: www.mixtroz.com* Instagram: @mixtroz

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab

Before today’s guest and her co-founder launched their business, they petitioned Webster’s and other dictionaries to add the word “fourth trimester” to the dictionary. The problem their business is trying to solve is so important they created a campaign to introduce it into our everyday language.

In this episode, we learn how Nana built a luxury gift box to support the health, recovery, and well-being of expectant mothers as they enter their 4th trimester. From creating the products to building a community of moms, she's sharing her journey to building Fourth Phase Box.

Listen on Apple Podcast

You’ll learn:

* Sourcing packaging from overseas vendors* Creating customs products for your box* Finding and working with a cofounder* Finding grants, investors, and advisors

Mentioned in this episode:

* Website: www.fourthphasebox.com* Instagram: @fourthphasebox

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab

In this episode, I’m sharing 7 business ideas that will be more relevant and profitable going forward.

The past 2.5 years have brought us high inflation, supply chain issues, and changing consumer priorities and habits. Business ideas we used to think were lucrative, especially for passive income, are either irrelevant OR the inflation and supply chain issues have squeezed out the profit margin.

In either case, not every business idea works given the new pressures we're facing today. If you've been thinking about starting a business, press play to learn what's working right now and going forward.

Listen on Apple Podcast

You’ll learn:

* 9 Big Mistakes Entrepreneurs Should Avoid Making

Mentioned in this episode:

* Website: www.shesoffscript.com* Instagram: @shesoffscript

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab

Building a business takes time and effort. Along the way, we are all bound to make a few mistakes. In over 10 years of coaching, consulting with, and interviewing business owners, I've helped them avoid quite a few mistakes.

In this episode, I'm sharing 9 of the biggest business-building mistakes I've come across. My hope is you will learn from them and avoid them as you build your business.

Listen on Apple Podcast

You’ll learn:

* 9 Big Mistakes Entrepreneurs Should Avoid Making

Mentioned in this episode:

* Website: www.shesoffscript.com* Instagram: @shesoffscript

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab

Today’s guest Kimba Williams and her co-founder Board Certified OB/GYN, Dr. Barb met on a cruise. They got to talking and discovered that even though they could find nontoxic alternatives for everything from shampoo to body lotion, they struggled to find natural options for feminine health and hygiene products.

After the cruise, they decided to team up and worked with a chemist to develop Kushae - a line of natural, non-toxic feminine health & hygiene solutions that support women from menstruation to menopause.  4 years later, they have raised a $1.25 million dollar seed round and are available at Whole Foods, Wegmans and Amazon.

In this episode, Kimba not only shares the story of how they built Kushae but also dives into the details of their fundraising process.

Listen on Apple Podcast

You’ll learn:

* Finding a co-founder* When it's time to move from side hustle to work on your business full-time* Finding the right partners to create your products* Getting your products into retail* How Kushae went about the fundraising process

Mentioned in this episode:

* Website: www.kushae.com* Instagram: @therealkushae

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab

If you’ve ever had a bad reaction to costume jewelry, you’ll understand why today’s guest, Maya Portorreal, launched Kitten Co Jewelry. After not being able to find affordable jewelry that didn’t irritate her skin, she created a custom line of .925 Sterling Silver Jewelry that is water-safe and sensitive skin-friendly.

She turned her $800 initial investment into a $472k/year business. In this episode, Maya is sharing all the details of how she built Kitten Co Jewelry. From finding her manufacturers to growing fast with influencers and Facebook ADs, she's sharing it all!

If you're ready to learn the blueprint for launching a successful jewelry business, hit the play button!

Listen on Apple Podcast

You’ll learn:

* How much to invest in starting a jewelry business* Finding a jewelry manufacturer overseas* Deciding on the ideal price for your jewelry* Managing inventory* Using Facebook ADs and Influencers to grow

Mentioned in this episode:

* Website: kittencojewelry.com* Instagram: @kittencojewelry

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab

Creativity is not just for "artsy people." After interviewing over 50 people from different industries, today's guest has distilled the art and science of creativity into frameworks we can all use.

As a Creative Strategist, Natalie works with leaders to help them weave creativity into the fabric of their businesses. In fact, she says there is a direct line between creativity and increased ROI in a business.

If you're looking for ways to get out of a slump and boost your creativity, hit the play button!

Listen on Apple Podcast

You’ll learn:

* What is creativity* Who can be creative* How to incorporate creativity into your daily processes* How creativity can help you increase your revenue

Mentioned in this episode:

* Website: figure8thinking.com * Instagram: @natwnixon/

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab

New business owners are either hesitant to promote their businesses or feel unsure about where to advertise or what to say. Instead of shouting for the rooftops about the amazing thing they've built, they choose to wait and see if customers will come their way.

The internet has so many free tools and platforms that can help you get the attention of thousands of customers from the comfort of your own home.

For week 4 of the Side Business Lab Bootcamp, I’m showing you a 5-step process you can use to promote your business for free!

Each boot camp episode will have a worksheet to help you work through the process so download them from the description box if you’re watching on YouTube or in the show notes if you’re listening to the audio version of this.

Listen on Apple Podcast

You’ll learn:

* Change your mindset around self-promotion* Get to know your audience* Craft your brand story* Build a strategic online presence* Create a schedule for consistency

Mentioned in this episode:

* Week 4 worksheet: https://bit.ly/week_4_worksheets* Join our bootcamp Slack group: https://bit.ly/Bootcamp_Slack2 * Our Instagram: @shesoffscript* How To Sell In Your DMs: https://youtu.be/3MUROP6kLUc * Full SBL Bootcamp playlist: https://youtube.com/playlist?list=PLoMtlvxg52zjhbV_KcWmSD7qP9r6SnybC

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab

Once you’ve decided on a business idea and have gotten clear on who it’s for…it’s time to figure out whether or not this is a viable business. We want to know if people will actually pay for the solution we’re offering.

Instead of spending years tinkering without knowing if anyone wants what you have, try this 2 step process.

For week 3 of the SBL Bootcamp, I'm showing you how to validate your business and get your first sales.

Each boot camp episode will have a worksheet to help you work through the process so download them from the description box if you’re watching on YouTube or in the show notes if you’re listening to the audio version of this.

Listen on Apple Podcast

You’ll learn:

* How To Test Your Business Idea In 2 Steps

Mentioned in this episode:

* Week 3 worksheet: https://bit.ly/week_3_worksheets* Join our bootcamp Slack group: https://bit.ly/Bootcamp_Slack2 * Our Instagram: @shesoffscript

Ready to Launch Your Side Business? 

Join the Side Business Lab - a guided blueprint for validating, building, launching, and landing your first online business customer.

The Side Business Lab not only shows you exactly how to build your online business but also shows you how to repeatedly get customers WHILE working your 9-5.

https://www.serwaaadjeipelle.com/SideBusinessLab