She's Off Script

Imagine you were called into the office of senior leadership at your job and asked to choose between your extremely lucrative side hustle or keeping your day job. This is a scenario many side business owners have probably played out in their minds.

For today’s guest, Eni Popoola, it became reality when a partner at her law firm asked her to choose between staying on as a lawyer and continuing as a viral beauty influencer.

During our conversation, Eni shares how she started her journey as an influencer and what ultimately led her to leave her job as a lawyer to pursue influencing full-time.

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You’ll learn about:

* Starting a side hustle as an influencer

* Presenting your side hustle on a resume

* Navigating side hustles with colleagues

* The importance of office culture

Mentioned in this episode:

* Instagram: @enigivensunday

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https://youtu.be/ElLxk9jo1kk

In today’s episode, we meet Crystal Etienne the CEO of Ruby Love. Crystal’s 70-million-dollar apparel company is at the forefront of innovation in menstrual care. After watching her daughter and her friends sitting on the sidelines during swim meets because of their periods, she spent $25,000 of her own money to develop patented leak-proof menstrual sleepwear, swimwear, and underwear.

During our conversation, Crystal shares the keys to growing her business including how she develops new products, markets her brand, stays ahead of her competition, and much more.

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Watch on YouTube

You’ll learn about:

* The impact of rebranding

* Building the right team for rapid growth

* Finding your ideal customer

* Protecting your brand against copycats

Mentioned in this episode:

* Brand Instagram: @shoprubylove

* Personal Instagram: @iamcrystaletienne

3 years after launching her luxury handbag brand, Anima Iris, today’s guest has made over a million dollars and her bag has been worn by the likes of Beyonce, and Sheryl Lee Ralph.

In this episode, Wilglory Tanjong is giving us a behind-the-scenes look at the strategies that have made her so successful in a short period of time. From sourcing leather in Italy to working with Senegalese artisans in her Dakar facility, dealing with copycats, and so much more. She is generously sharing her experience.

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Watch on YouTube

You’ll learn about:

* Sourcing leather in Italy

* Finding and managing artisans in Dakar, Senegal

* The power of networks

* Finding balance

* Landing on retail shelves

Mentioned in this episode:

* Brand Instagram: @anima.iris

* Personal Instagram: @wilgloryy

https://youtu.be/m0XbvGhTeOE

For this episode, I have put together 25 minutes straight of some of the best business advice our guests have shared over the years. There is so much more we could have put in here but I hope these picks help you in the season you’re currently in.

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You’ll learn about:

* Preventing burnout as an entrepreneur

* Landing high-ticket corporate clients

* Preparing BEFORE you go viral

* Pivoting until you find your thing

Mentioned in this episode:

* Search through our audio archives: https://www.serwaaadjeipelle.com/the-podcast/search-episodes/

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https://youtu.be/ml142CvoHIo

In September 2020, today’s guest launched Noirlux Candle Co. By February 2021, Colina Bruce’s company was featured by Oprah Magazine as one of the 25 Best Candles Companies.

There is definitely a great story here about how Colina left her role as an adjunct professor and director at a university to open a candle bar in Seattle Washington.

In this episode, Colina shares how she started candle making as a hobby and decided to turn it into a business that now makes more than 3 times what she earned as a professor.

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You’ll learn about:

* Trial and error of creating candles

* Buying equipment and inventory

* Joining an accelerator as a new business

* What it takes to open a brick-and-mortar retail space

Mentioned in this episode:

* Website: www.noirluxcandleco.com

* Instagram: @noirluxcandleco

https://youtu.be/K0y7SLMl9iY

After 2 of the corporate retail businesses she worked for went out of business, today’s guest, Jance Chartae, decided she was no longer going to work for anyone else.

She took her 12 years of retail experience and decided to start her e-commerce business, Brazen boutique. 5 years later, she now runs a 7-figure business and has taught over 5,000 other women how to launch and grow their own e-commerce boutiques.

In this episode, Jance shares how she went from being unsure what to even stock in her boutique to now having 10 and 20k sales DAYS. She shares common mistakes, where to find inventory, the best tools to use, marketing strategies that actually work today and so much more!

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Watch on YouTube

You’ll learn:

* Where to buy your inventory

* finding your ideal customer

* Best marketing strategies (text, email, ADs etc.)

* Inventory management

* Lead magnets that grow your email list

Mentioned in this episode:

* Website: https://www.liinks.co/jancechartae

* Instagram: @shopbrazenboutique and @theboutiqueacademy

* SEO episode with Charlene: Episode 065

https://youtu.be/n9Tw2SRLWrI

Today’s guest Sarah Gaines took an unconventional path into entrepreneurship. Her transition from a traditional nursing career into travel nursing allowed her to retire at the age of 29. She now spends her time traveling and building businesses she’s passionate about.

While you may not be a trained nurse, Sarah’s journey is a prime example of how transitioning into a flexible career can give you the breathing room you need to build a business, generate wealth and create your ideal lifestyle.

For those of you who are interested in pursuing travel nursing, Sarah shares all the advice she gives the fellow nurses she’s helped transition into the travel nursing field.

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Watch on YouTube

You’ll learn:

* What is travel nursing?

* How did Sarah get started with travel nursing?

* The difference between traditional and travel nursing

* Finding recruiters and landing contracts

* The best nursing specialties

* Managing relationships and family as a travel nurse

Mentioned in this episode:

* Website: www.sixfiguretravelnurse.com

* Instagram: @sarah_gaines

https://youtu.be/0Z3qwxqeF14

How does one build a business as a makeup artist? Today’s guest, Delina Medhin is a celebrity makeup artist whose client list ranges from red-carpet stars like Issa Rae to politicians like Vice President Kamala Harris.

Growing up, Delina wasn’t allowed to wear makeup BUT she paid her dues and worked her way up from the MAC cosmetics store to now partnering with brands like Chanel and Bobbi Brown.

In this episode, Delina lays out a blueprint for aspiring makeup artists to build a successful business. From putting together your kit to finding clients, setting prices, and everything in between, she lays out a great path for us to follow.

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Watch on YouTube

You’ll learn:

* What to have in put makeup kit when you start

* How much to charge

* Why being an assistant is crucial to your success

* The role of an agent for MUAs

* How to land celebrity clients

Mentioned in this episode:

* Website: www.delinamedhin.com/

* Instagram: @delinamedhin

https://youtu.be/GO2HvSCuKvQ

Talia Boone started DIY flower arranging as a form of stress relief and self-care. When her local farmer’s market was shut down during the pandemic, she went looking for ways to order those same loose flowers online but flower wholesalers wouldn’t lower their order minimums for her.

Four months later, she launched the beta version of her business, Postal Petals by partnering with 20 flower farmers. Almost 3 years later, she has grown Postal Petals into a thriving business selling farm direct fresh bloom boxes online.

As you can imagine, it took incredible timing and hard work to launch a business in an industry that historically was only accessible to a select few. In this episode, Talia is sharing her whole journey with us from making the right industry contacts to her fulfillment process, their growth plans, and everything in between.

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Watch on YouTube

You’ll learn:

* How to make insider industry connections

* The logistics of running an online floral business

* Diversifying revenue streams

* Pivots Talia has made to sustain the business

* Landing press coverage

Mentioned in this episode:

* Website: www.postalpetals.com

* Instagram: @postalpetals

Today’s guest, Asia Abston, is what I like to call a pandemic phoenix. In 2020, she was a bartender earning $5 an hour. This was her career for over a decade when the pandemic shut down the restaurant industry. With no college degree, corporate experience, or savings to fall back on, she decided to double down on a drop shipping business.

Within 12 months, she generated over $100,000 in revenue. 3 years later, not only has her business grown but she has also taught over 2,000 students how to start their own drop shipping businesses. In this episode, Asia not only gives us a step-by-step blueprint we can use to start a drop shipping business, but she also shares the early mistakes she made, the tools she uses, and insight into the future of the drop shipping world.

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Watch on YouTube

You’ll learn:

* The best items to sell as a drop shipper

* Where to find manufacturers and how to vet them

* What tools and plugins to use

* How to market with social media and/or paid ADs

Mentioned in this episode:

* Website: absolutelyabston.com

* Instagram: @getrichorgetdrunktrying

* Asia's Free training: https://www.freedropshippingtraining.com/

https://youtu.be/ZGsf0j9yAbU