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Feeling like your life has outgrown your business?

In this episode, I’m getting real about what happens when your personal life—grief, caregiving, teen stress, health hiccups—demands everything, and your business is still expecting you to show up like a superhero.

Spoiler alert: You don’t have to burn it all down. You just have to realign.

I’m walking you through the exact framework I created while rebuilding my business in real time—a framework that’s helped me stop chasing my old life and start designing my business around the woman I am right now. (Tired, powerful, and freshly post-COVID for the fifth time.)

You'll also hear how I’m using AI to automate, simplify, and stay upright—plus the real-talk questions that helped me reclaim my time, energy, and offers.

This isn’t therapy. It’s a permission slip.

In this episode, you’ll learn:

• How to know when your business model is based on a past version of you—and what to do next.
• The Realign Framework—seven steps to help you restructure your business without losing your mind.
• How to stop pretending you have endless capacity and start designing offers that work with the life you’re actually living.

This episode at a glance:

 – Life in full chaos: Caregiving, college decisions, health recovery—and still expected to scale

 – Auditing hidden drains: Rage, guilt, and the things you’re still saying yes to (even when you know better)

– Identifying what you actually want: If you started over today, what would you never do again?

– Normalizing the pivot: Why evolving doesn’t mean failing—it means you’re finally paying attention

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

The gender gap in AI adoption is real—and it’s costing women time, opportunity, and profits. In this episode, I will share how female founders can close the AI gap, adopt a powerful new mindset, and start using 10 essential AI tools that save over 60 hours each month. These tools boost productivity, streamline leadership tasks, and help you do more with less—without sacrificing your vision or burning out.

This episode at a glance:

• Why women must close the AI gender gap and stop sitting this one out
• My personal journey with AI: From awkward first attempts to daily powerhouse tools
• 10 must-have AI tools for productivity, content, design, meetings, and more
•  These aren’t just tools—they’re your liberation plan

Resources and Links mentioned in this episode:

• AI Tools mentioned:
  • ChatGPT
  • Claude
  • Typeset
  • Descript
  • Eleven Labs
  • HeyGen
  • Canva
  • Magi
  • Perplexity
  • MindPal
  • Otter

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

What if your voice could become your most powerful leadership tool?

In this episode, Samara Bay—Author of Permission to Speak and Coach to Hollywood stars and badass CEOs—hands you the keys to turn your voice into a superpower. We’re diving into how to silence that inner critic who just loves to tell you you're not enough, so you can step up to the mic, command respect, and shatter outdated stereotypes. 

Samara breaks down how embracing your quirks, your “ums” and “uhs,” and everything that makes you human is the secret to connecting deeply, inspiring loyalty, and creating a world where authentic female leadership thrives.

If you’re ready to speak with heart, own every room, and change the game for good, grab your earbuds, because this episode is for you.

In this episode, you’ll learn …

• How to command any room by turning your unique voice into your power.
• How to transform self-doubt into confidence to lead with ease.
• How to ditch outdated stereotypes and redefine authority on your terms.
• How to show up with heart and authority to make your message stick.
• How to build loyalty and trust by creating meaningful connections.

This episode at a glance:

[7:30] - Samara’s transition from Hollywood dialect coach to voice empowerment leader.

[20:22] - How Samara guides female leaders to command a room with authenticity.

[29:40] - Tools and strategies for using voice to influence, even in virtual settings.

[51:00] - Samara’s insights from attending the DNC and witnessing voices of power in action.

[1:05:10] - Advice for female founders on showing up powerfully and authentically in business.

Resources and Links mentioned in this episode

• Permission To Speak
• How To Show Up (Weekly Substack)
• Samara Bay 
• Free Range Thinking
• Book a consultation call 

You might also like

• 5 Myths that Stop Women from Starting Businesses
• 8 Strategies for Niche-Bound Businesses

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

You know those moments when life throws you a major plot twist, and you’re left wondering what the heck to do next? 

In this episode, we sit down with the unstoppable Nika Stewart, who didn’t just face a cancer diagnosis—she flipped the script on it. Nika took what could’ve been a devastating setback and turned it into a masterclass on resilience, embracing imperfection, and showing up authentically. 

She proves that you don’t need to be flawless to be a powerful leader; you just need to be real.

Nika shares how she strategically used humor and vulnerability to not only connect with her audience but also to drive real business growth. If you’ve been feeling stuck or questioning your next move, this conversation will reignite your business mindset. 

Get ready to see how rewriting the rules can unlock fresh opportunities for scaling your business and achieving lasting success.

In this episode, you’ll learn …

•  Learn practical strategies on how to convert setbacks into opportunities.
• Discover how embracing your true, imperfect self can strengthen client relationships and lead to tangible business results.
• To break away from traditional business strategies and create your own rules for success.
• Actionable insights to make your content go viral, and enhance your business’s online presence and reach.

This episode at a glance:

[2:14] - Introduction to Nika Stewart and her new book, "Actually, I Can."

[4:35] - How Nika’s personal journey of resilience influenced her brand identity.

[10:22] - The transformative power of choosing a positive attitude, even in the face of a cancer diagnosis.

[37:15] - The importance of systems in maintaining business continuity during challenging times.

[49:08] - Nika’s mission to rewrite the rules of resilience for entrepreneurs and beyond.

Resources and Links mentioned in this episode

• Nika Stewart
• Actually I Can 
• Shine with Nika
• Free Range Thinking
• Book a consultation call 

You might also like

• Turning Trauma Into Triumph with Alyse Maslonik
• 5 Myths that Stop Women from Starting Businesses
• 8 Strategies for Niche-Bound Businesses

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are lea

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Do you feel like you're stuck in a cycle of transaction after transaction, struggling to build lasting connections in your business? Or maybe you're unsure how to identify the right opportunities to grow your company into something more aligned with your vision?

In today’s episode of My Good Woman, I sit down with Jessy Grossman, founder of Women in Influencer Marketing (WIM), who built a thriving agency from scratch by spotting untapped market opportunities. Jessy shares her journey of shifting from a transactional business model to creating a powerful, community-first organization, and the lessons she learned about listening to her audience, aligning with the right partners, and trusting her gut.

If you’re ready to stop chasing quick wins and start building a sustainable, fulfilling business that’s driven by authentic connections and smart strategies, this episode is packed with actionable insights that will help you get there.

Stay tuned as we explore the mindset shifts, strategies, and big wins that will empower you to take your business to the next level!

In this episode, you’ll learn …

• How to build a community-driven business that fuels long-term growth.
• How to trust your instincts to create a business aligned with your vision.
• How to build resilience and adapt when facing unexpected business challenges.

This episode at a glance:

[2:45] – Jessy’s journey from commercial talent representation to influencer marketing

[12:10] – The birth of Women in Influencer Marketing (WIIM) and why community matters in business

[20:15] – The differences between an influencer talent agency and a networking organization

[55:33] – Jessy’s advice to female founders: Trust your gut and expand beyond your comfort zone

Resources and Links mentioned in this episode

• Jessy Grossman 
• Women in Influencer Marketing (WIIM)
• Free Range Thinking
• Tools Mentioned: Zapier, Common Room
• Join Female Founder Society

You might also like

• The Power of Community In Tough Times 
• THE BOOST AI Strategy Framework
• 8 Strategies for Niche-Bound Businesses

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Big News Alert, Fabulous Leaders! 

Dawn Andrews here, and today I’m bringing you something bittersweet but oh-so-exciting. After 63 amazing episodes of "My Good Woman," we’re stepping into a brand-new era together. 

Yep, it’s official: we’re rebranding!

Say hello to She’s That Founder—the next evolution of the podcast you’ve come to love. But don’t worry, we’re keeping all the juicy bits you adore: practical tips, real-talk advice, and incredible founder stories. 

What’s changing? We’re getting laser-focused on helping you step into your power as a founder, CEO, and game-changer. 

What to Expect:

• More stories of female entrepreneurs shaking up their industries and owning their space.
• Tactical tips to help you transform your biz from good to legacy-level great.
• Real talk on leadership, visibility, and creating lasting impact.
• This isn’t just a name change—it’s a movement. We’re diving deeper, growing bolder, and aiming higher. This space is for the founder who wants more than just success—it’s for the woman who’s here to change the world. 

Here’s to stepping fully into our power and owning our space as that founder. Let’s do this together.

PS: Get all the details on our Insta, YouTube, and email list so you don’t miss a thing. Because if you’re a founder with a bold vision, this is your space. Let’s GO!

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Are your hiring decisions costing you time and money? 

The truth is, building a high-performing hybrid team is the key to saving resources and boosting productivity. When you bring the right people on board, you’ll not only prevent costly communication breakdowns but also create a cohesive team that collaborates effortlessly—even across time zones.

In this episode, I’m breaking down 6 strategies to hire smarter, foster a culture of collaboration, and boost your team’s efficiency. You’ll learn how to prevent turnover, improve client relationships, and unlock your team’s hidden potential using my secret weapon: the People Reading Guide. 

If you're ready to stop micromanaging and start growing your business, this episode is your game-changer.

In this episode, you’ll learn

• How to hire the right people for your hybrid team without wasting time or money. 
• The six step strategy for building a high performing remote team. 
• Leveraging the People Reading Guide to increase team productivity.

This episode at a glance:

[2:15] - Reflecting on how the pandemic changed the workplace permanently

[8:45] - Six reasons hiring right is the foundation for team success

[12:12] - How to ensure effective communication in a remote work environment

[20:05] - An example of how the "People Reading Guide" helped a consultancy improve team dynamics

Resources and Links mentioned in this episode

• Free Range Thinking
• Dawn Andrews
• People Reading Guide
• Join the Female Founder Society
• Visit our website

You might also like:

• 8 Strategies for Niche-Bound Businesses
• Crafting Your Business Identity and Personal Branding
• 3 Ways To Set Focused Goals For Intentional, Sustainable Business Growth

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamline

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

What happens when a successful entrepreneur, fierce advocate for women’s health, and accidental CEO takes the helm of a game-changing business? 

In this episode, Dr. Catherine Birndorf, founder of The Motherhood Center, shares the challenges of scaling a business in the healthcare industry while staying true to her mission.

If you think running a business is tough, wait until you hear how she’s reshaping the maternal mental health landscape, one bold decision at a time. From navigating the complex realities of entrepreneurship to creating a sanctuary for women struggling with perinatal mental health, her story is full of insights for business owners who are ready to step up as visionary leaders.

This episode is a must-listen for any woman ready to own her mission, tackle challenges head-on, and scale her business while making a lasting impact.

In this episode, you’ll …

• Learn how to stay focused and resilient during the toughest phases of business growth.
• Discover how to scale your business while staying true to your core mission.
• Get actionable advice on balancing the demands of leadership with personal well-being
• Learn how building a strong support network—both professionally and personally—can accelerate your business success .

This episode at a glance:

[3:30] - Dr. Birndorf introduces her journey into reproductive psychiatry and founding The Motherhood Center.

[32:25] - How female founders can build resilience and mental health support while managing the stress of building a business.

[45:55] - The transition from being a practicing psychiatrist to stepping fully into the CEO role, and the lessons Dr. Birndorf learned along the way.

[1:10:30] - Dr. Birndorf shares her personal self-care strategies, including therapy, meditation, and family time, to maintain balance.

Resources and Links mentioned in this episode

• The Motherhood Center
• Dr. Catherine Birndorf
• Free Range Thinking
• Join Female Founder Society

You might also like

• It’s Time To Start Your Own Business 
• The Power of Community In Tough Times 
• How to Stop Burnout as a Female Founder

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamline

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Are you tired of sales feeling like a never-ending game of cat and mouse? 

In this episode, I’m spilling the beans on how to close deals faster by understanding your client’s unique buying type. I’m talking about transforming those ho-hum pitches into irresistible offers that cut your sales cycle in half and pump up your profits. 

You’ll also get the inside scoop on the psychological triggers that turn casual interest into a firm "Yes!"—and why ignoring them is like leaving money on the table.

But wait, there’s more! I’m pulling back the curtain on the DISC sales assessment, a secret weapon that lets you tailor your approach to connect with your clients on a deeper level. I’m sharing real-world stories of how understanding my style and my client’s style boosted my close rate by 30%—and made selling feel less like pulling teeth and more like second nature. 

Tune in, and get ready to turn those leads into loyal client who can’t wait to say, "Yes, please!"

In this episode, you’ll learn

• How to close deals faster and the secret to shortening your sales cycle by tailoring your pitch to match your client’s buying type.
• The key psychological triggers that turn potential leads into loyal clients and how to leverage them effectively.
• How to use the DISC framework to customize your sales approach and connect with your clients on a deeper, more personal level.

This episode at a glance:

[2:15] - Introduction to psychological triggers in sales: Why understanding what makes your clients tick is essential.

[8:30] - DISC Sales Assessment explained: Dominance, Influence, Steadiness, and Conscientiousness types decoded.

[15:45] - Real-world example: Tailoring a sales pitch to a conscientious client and the impact on closing the deal.

[22:00] - Benefits of aligning your sales style with your client's personality: Reducing miscommunication and increasing sales success.

Resources and Links mentioned in this episode

• Dawn Andrews
• People Reading Guide
• How to Use DiSC Behavioral Styles
• Check our BLOGS 

You might also like:

• 8 Strategies for Niche-Bound Businesses
• How to Not Fail in Your First Year in Business
• Business Goals Workbook

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews, founder of Free Range Thinking, "My Good Woman" is for new and aspiring female leaders. Join me each week for candid chats with trailblazing women breaking barriers and leading impactful businesses. We dive into what drives them and share practical tips to help you streamlin

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Send us a text

Ever wondered what it really takes to build a business from scratch?

In this episode, you'll get a peek behind the curtain as I coach Rebecca, a budding entrepreneur, through the gritty, real-life challenges of starting her personal training and wellness business. 

During the session, we're using a personal branding document alongside ChatGPT to help Rebecca create her bio and ideal client avatar. We're in step two of my Founder Success System business building process.

You'll hear us answer specific questions and take occasional pauses as we work through the intricacies of defining a brand that aligns with Rebecca's mission and audience. We'll unpack the importance of being clear over clever in branding and how the right bio can transform your engagement with your ideal client. Plus, you'll hear actionable strategies to create authentic content that speaks directly to the heart of your audience using prompts with ChatGPT. 

Tune in and get inspired to push your business to extraordinary heights!

In this episode, you’ll learn

• How to craft a business identity that aligns with your values and lifestyle to connect more deeply with your audience.
• How to season AI tools like ChatGPT to create compelling bios, client avatars, and authentic content that speaks directly to your target market.
• How a well-defined bio can significantly enhance your engagement with ideal clients.
• How to define your unique value proposition, create your bio, and outline your ideal client avatar, 

This episode at a glance:

[3:45] Discussing the importance of a company name and brand's unique value proposition.

[10:50] Using a personal branding document and ChatGPT to create a bio and ideal client avatar.

[15:25] The significance of being clear over clever in branding.

[20:00] Actionable strategies for creating authentic content that resonates.

Resources and Links mentioned in this episode

• Dawn Andrews
• Free Range Thinking
• TOOLS: Chat GPT
• Book a consultation with us!

You might also like:

• Power Up Your Mid-Year Review With Your Secret Sauce
• 3 Essential Strategies for Expanding Your Business
• Business Goals Workbook

More about the “My Good Woman” podcast

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review -

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.