Sign up to save your podcasts
Or
Share Shift happens: Unilever global media chief predicts “seismic” impact from advertisers’ push for cross-media measurement, with Australia “following fast”
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Shift happens: Unilever global media chief predicts “seismic” impact from advertisers’ push for cross-media measurement, with Australia “following fast”
Long reluctant to fund industry metrics, advertisers are finally putting their hands in their pockets in a bid to cut out “10 per cent plus” of wasted media spend globally. They are bankrolling a single source pilot for cross-media measurement and Australia has pledged to “fast follow” the UK-US lead on what has been dubbed Project Origin. The upshot will be “seismic” according to Unilever’s VP, Global Media, Sarah Mansfield and will cause “a lot of angst in some quarters,” acknowledges the AANA’s John Broome. Change is coming and media owners, agencies and measurement providers need to get across it, fast. WFA Director of Global Media Services Matt Green and ISBA’s Project Origin Director, Richard Holtan, join Paul McIntyre on the mics.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
View all episodes
By Mi3 & iHeart Podcasts AustraliaLong reluctant to fund industry metrics, advertisers are finally putting their hands in their pockets in a bid to cut out “10 per cent plus” of wasted media spend globally. They are bankrolling a single source pilot for cross-media measurement and Australia has pledged to “fast follow” the UK-US lead on what has been dubbed Project Origin. The upshot will be “seismic” according to Unilever’s VP, Global Media, Sarah Mansfield and will cause “a lot of angst in some quarters,” acknowledges the AANA’s John Broome. Change is coming and media owners, agencies and measurement providers need to get across it, fast. WFA Director of Global Media Services Matt Green and ISBA’s Project Origin Director, Richard Holtan, join Paul McIntyre on the mics.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
More shows like Mi3 Audio Edition
View all
Football Daily
1,024 Listeners
Azeem Azhar's Exponential View
614 Listeners
The Diary Of A CEO with Steven Bartlett
8,462 Listeners
If You're Listening
305 Listeners
Squiz Today
48 Listeners
Mumbrellacast
1 Listeners
Nudge
177 Listeners
Full Story
163 Listeners
In Clear Focus
10 Listeners
Uncensored CMO
45 Listeners
FEAR & GREED | Business News
13 Listeners
The Next Wave - AI and The Future of Technology
55 Listeners
Chanticleer
18 Listeners
The Fin
18 Listeners
The Rest Is Politics: US
2,155 Listeners