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Shift Work episodes

  • Living with Intentional Alignment | Ep 15

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    If you’re feeling like success isn't happening in your business, or if you’re wondering whether the entrepreneur journey is still worth it, then this episode is for you! This is part two of a short series all about intentional alignment, where I discuss the importance of clarifying your priorities and also making values-based decisions, in order to live a more fulfilled and free life as an entrepreneur.


    In this episode, I talk about…..

    • What it means to live with intentional alignment (and what it doesn’t mean).
    • The key areas I focus on, instead of obsessing over business performance.
    • Three things all entrepreneurs have in common.
    • A  simple 3-step action plan to start living your best life today.


    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

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    47 min
  • Building your Legacy | Ep 14

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    What seeds are you planting today to grow your legacy? Entrepreneurs tend to only consider the financial piece as a marker of growth, but in doing so, they severely limit the scope of who they can become. There are other ways to grow as individuals that will help us to create a legacy both in our businesses and in our lives. This episode is part one of a two-part series all about building your legacy and why it’s critical to your success as a high-performing entrepreneur. 


    In this episode, I talk about…..

    • How the recent death of a family member forced me to reflect on the value of legacy.
    • What it means to start with the end in mind. 
    • A key exercise to begin building your own legacy.
    • Questions to help keep yourself intentionally aligned with the life you want to live. 


    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    30 min
  • Foolproof way to create your Premium Offer | Ep 13

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    Are your customers avoiding your discount pricing? This episode covers tactical ways to work out the premium offers in your business to attract those customers to the ideal tier that gives them the satisfaction of winning, and you the greater margin and cash flow. 


    In this episode, I talk about…..

    • Two reasons to have premium pricing and how to set it.
    • What Disney taught me about this topic on my recent family vacation.
    • How to apply the 5% rule when creating your premium offers.
    • How anchoring plays into differentiating your business in the current market. 


    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    41 min
  • How releasing attachment can be your greatest opportunity for growth | Ep 12

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    In business, the real competition is not with others, but with ourselves. We set goals and dream dreams that are supposed to help us grow. But the problem most entrepreneurs face is that their attachment to those desired outcomes is too strong, creating self-doubt that instead moves them into a lesser version of themselves.


    In this episode, I talk about…..

    • What attachment is and how it manifests itself.
    • What we allow our failures and successes to mean in our lives.
    • How to not get stuck in analysis paralysis.
    • A recent reminder I was given on what attachment meant for me.
    • Hacks for avoiding attachment and instead refocusing on being intentionally aligned. 


    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    46 min
  • Choosing Courage over Comfort | Ep 11

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    We all wear many different hats as high-performing entrepreneurs. But sometimes those hats are limiting us from reaching the full potential of who we want to become. One such hat is what I refer to as the “crown of comfort.” Instead of only wearing this crown and remaining in a state of familiarity, we need to opt for a crown of courage in order to avoid stagnation and grow ourselves and our businesses.


    In this episode, I talk about…..

    • How you can identify and remove the “crown” that’s holding you back from growth.
    • What happens when you can finally get outside of your comfort zone.
    • What it looked like for me to remove my own crown and how it paved the way to my future self.
    • Taking the best parts of who we are with us on our journey forward.
    • Five clear steps to start assuming the future version of yourself today.


    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    38 min
  • How to keep your key employees in a fierce market | Ep 10

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    Ever since the pandemic began, the workforce has changed. Employees have even more expectations surrounding how they work and are compensated, and the turnover rate is extremely high. How are CEOs supposed to keep their top-performing employees happy within their company?


    In this episode, I talk about…..

    • Employee retention through approved favoritism.
    • The importance of creating a key employee plan in this post-COVID era. 
    • Recruiting and investing in reliable members in a fiercely competitive market.
    • How CEOs and managers can encourage their employee’s personal growth without the fear of losing them.

    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!


    In this episode Luke talks about a picture of how you move people through the stages of development.  You can see that and read more by following the link below

    https://www.lukelayman.com/blog/3-19-2022

    Mentioned Resources

    “The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation” by Timothy R. Clark: https://www.amazon.com/Stages-Psychological-Safety-Inclusion-Innovation/dp/1523087684 

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    46 min
  • Move anything in life from a problem to a solution | Ep 9

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    When there’s a problem, are you looking for ways to evolve, grow and find opportunities? When I was a pilot flying jets, my view of a situation was vastly different based on the altitude at which I was flying. At times I’d be flying low and didn’t have much scope, but if I climbed higher, I’d be able to attain a much broader view. The same is true in our lives and our businesses, and as high-performing entrepreneurs, we have to stop and think critically long enough to obtain that wider perspective. 


    In this episode, I talk about…..

    • The stories we tell ourselves that might be the highest source of our limitations.
    • Pause statements and how they can help us reframe our perspective.
    • The key phrases my spouse uses to call me out when I’m being narrow-minded.
    • Important steps to follow when moving things from being a problem to being a solution.


    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    43 min
  • Control the Frame, Win the Game | Ep 8

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    Have you ever been told you’re really great at sales? Maybe it’s the opposite! Maybe you’ve actually been told you’re not that good at it. Either way, the ability to influence others in business is the mark of being a high-performing CEO and despite what some may think, it’s actually possible for anyone to achieve. The secret is the ability to wield power and control the frame.


    In this episode, I talk about…..

    • What “the frame” is and why controlling it is so beneficial.
    • Different types of power bases to use in a conversation.
    • How I once took control of the frame to dazzle a group of investors.
    • Various methods of frame control to utilize when it’s time to take the power back.


    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!


    Mentioned Resources

     “Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal” by Orrin Claff: https://www.amazon.com/Pitch-Anything-Innovative-Presenting-Persuading/dp/0071752854 

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    45 min
  • Winning doesn’t need a loser | Ep 7

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    It’s ingrained in our brains as humans that every outcome creates a winner and a loser. As entrepreneurs, it’s only natural to want to adopt this concept within our businesses as well. But in today’s world, there’s no shortage of opportunities to win! In business and life, winning doesn’t actually need a loser. And the sooner we adopt this mindset, the more consistent the wins will be!


    In this episode, I talk about…..

    • What it takes to be a winner.
    • How to not lose in business.
    • Stephen Covey’s six different elements of win-lose scenarios.
    • My personal experience with this tension in parenting.
    • A five-step framework for creating winning transactions. 

    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!



    Mentioned Resources

    “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey: https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    42 min
  • My worst business break up | Ep 6

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    Welcome back to The Shift Work Podcast! When it comes to resolving conflict, the problem may not necessarily be someone else, but more than likely, it’s you. Now before you get upset, just know that it’s normal! It’s a part of being human! But as a team leader and business manager, it’s important to take all the right measures to ensure a healthy working environment, and owning our part in a conflict is the first step!


    In this episode, I talk about…..

    • The biggest business breakup I’ve ever experienced.
    • How I dealt with the incident. 
    • The team lifecycle model and how it relates to conflict.
    • A solid four-step framework for rapidly resolving these encounters. 


    This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!


    Mentioned Resources
    “Traction: Get a Grip on Your Business” by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 

    Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

    Connect with me on Instagram

    Connect with me on Facebook

    Connect with me on LinkedIn

    43 min

About Shift Work

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Luke Layman is an entrepreneur, best-selling author & keynote speaker. In this show he uncovers the tactics and strategies, high-performance habits, and brain science necessary to achieve…