
Sign up to save your podcasts
Or


Even if we think of the camera as a neutral technology, it is not. In the vast spectrum of human colors, photographic tools and practices tend to prioritize the lighter end of that range. One example of this bias was Kodak's Shirley Card, a reference photo used to calibrate photo printing machines. For decades all of the models on the Shirley Cards were white. This meant that photographs of people with darker skin tones were often not printed correctly. But that's just one example of the limited dynamic range of photography purposefully excluding people with darker skin.
Shirley Cards
Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.
Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Roman Mars4.8
2553125,531 ratings
Even if we think of the camera as a neutral technology, it is not. In the vast spectrum of human colors, photographic tools and practices tend to prioritize the lighter end of that range. One example of this bias was Kodak's Shirley Card, a reference photo used to calibrate photo printing machines. For decades all of the models on the Shirley Cards were white. This meant that photographs of people with darker skin tones were often not printed correctly. But that's just one example of the limited dynamic range of photography purposefully excluding people with darker skin.
Shirley Cards
Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.
Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

90,955 Listeners

43,907 Listeners

32,033 Listeners

30,727 Listeners

13,246 Listeners

6,888 Listeners

3,949 Listeners

2,227 Listeners

4,185 Listeners

3,982 Listeners

24,460 Listeners

2,113 Listeners

16,366 Listeners

3,569 Listeners

5,151 Listeners

2,236 Listeners

184 Listeners

32 Listeners

58,032 Listeners

115 Listeners

23 Listeners

2,312 Listeners

98 Listeners

18 Listeners

431 Listeners

4,579 Listeners

19,920 Listeners

409 Listeners

163 Listeners

28 Listeners

18 Listeners

790 Listeners

84 Listeners

2 Listeners

701 Listeners