
Sign up to save your podcasts
Or
Even if we think of the camera as a neutral technology, it is not. In the vast spectrum of human colors, photographic tools and practices tend to prioritize the lighter end of that range. One example of this bias was Kodak's Shirley Card, a reference photo used to calibrate photo printing machines. For decades all of the models on the Shirley Cards were white. This meant that photographs of people with darker skin tones were often not printed correctly. But that's just one example of the limited dynamic range of photography purposefully excluding people with darker skin.
Shirley Cards
Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.
Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
4.8
2538125,381 ratings
Even if we think of the camera as a neutral technology, it is not. In the vast spectrum of human colors, photographic tools and practices tend to prioritize the lighter end of that range. One example of this bias was Kodak's Shirley Card, a reference photo used to calibrate photo printing machines. For decades all of the models on the Shirley Cards were white. This meant that photographs of people with darker skin tones were often not printed correctly. But that's just one example of the limited dynamic range of photography purposefully excluding people with darker skin.
Shirley Cards
Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.
Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
43,817 Listeners
90,727 Listeners
30,664 Listeners
6,866 Listeners
13,177 Listeners
3,914 Listeners
32,098 Listeners
3,005 Listeners
2,194 Listeners
3,930 Listeners
3,986 Listeners
23,948 Listeners
2,082 Listeners
16,077 Listeners
3,367 Listeners
112 Listeners
5,059 Listeners
2,197 Listeners
182 Listeners
17,793 Listeners
57,375 Listeners
33 Listeners
18 Listeners
98 Listeners
18 Listeners
385 Listeners
4,320 Listeners
19,441 Listeners
164 Listeners
22 Listeners
622 Listeners
12 Listeners
778 Listeners
79 Listeners
2 Listeners