As retail leaders prepare for Shoptalk Europe 2026, the conversation is no longer centered on what AI could do. It’s shifting toward what AI in retail is already doing, where it is creating measurable value, and what it takes to move from pilots to profit.

In this episode of the RETHINK Retail Podcast, Jeremy Goldman, VP of Insights at RETHINK Retail, sits down with Joe Laszlo, Head of Content at Shoptalk, for a behind-the-scenes look at how the Shoptalk Europe agenda is built, and why this year’s program reflects a more execution-focused moment for retail.

The conversation explores:

→ Why the Shoptalk Europe 2026 agenda moves beyond theory and into real-world retail AI application

→ How European retail leaders are navigating AI, customer connection, and physical retail reinvention

→ Why agentic commerce is being approached with both excitement and scrutiny

→ What makes the European retail conversation distinct across markets, regulations, and consumer behaviors

→ Which sessions and speakers are set to shape the biggest retail conversations in Barcelona

With leaders from Vestiaire Collective, Arc’teryx, Christian Louboutin, Zalando, Estée Lauder, Sephora, L’Oréal, Google, and more taking the stage, Shoptalk Europe is bringing together the people defining what retail execution looks like next.

🎧 Listen to the full episode for a preview of the themes, speakers, and conversations shaping Shoptalk Europe 2026, taking place June 9–11 at Fira Gran Via in Barcelona.