Is it unethical – or is it your moral obligation to inflict some pain – within your advertising? Warning: the answer may surprise you…

Whenever you advertise, your prospect is naturally skeptical. Make this list of 6 points to overcome it, and use these 2 sample scripts to weave your own credibility into your advertising…

Should your headlines be shorter or longer? Also includes four powerful phrases you can include in your advertising headlines…

It’s one of the worst advertising mistakes, yet thousands of business owners do it – literally flushing thousands of dollars down the drain. Listen in to make sure you don’t fall into the same trap…

One of the best ways of writing incredible advertising headlines is to look at successful headlines that are already working and adapt them to your business. Here’s some real time examples of exactly how to do it applied to three very different industries… Resources Mentioned: Hard to Find Ads – www.hardtofindads.com Cashflow Advertising –http://www.copywritingthatsells.com.au/cashflow

Most testimonials are bland and boring. But in this recording you’ll discover the exact process you need to follow to get great testimonials that boost the conversion  of your advertising and web site almost every time…

As human beings, we have a natural inclination to procrastinate. Find out how to overcome this with these 3 scripts that urge your customers to take action now…

John Caples, head of the 3rd biggest ad agency for 40 years, put a magnifying glass over the most used words in 100 of the most successful headlines. Find out what they are…

Often a losing ad can be turned into a winning one, just via this simple mind-shift. If you don’t understand this number in your business you could be costing yourself thousands of dollars…

If you’re sick of being seen as a commodity, use this technique (which helped one beer company go from 5th largest company to equal first) to give yourself an overwhelming advantage over your competition…