Find out why putting your prospects into a position of pain is so effective. Includes 3 real examples of how to use pain in your advertising message to get more customers…

People are naturally skeptical of your ads. Here’s what you need to do to overcome the “yeah, sure” eye-rolling response…

When someone buys a product or service in your industry, they are always comparing you with your competition. Much has been written about how to give yourself an edge by creating a unique selling proposition, but this recording breaks it down step-by-step…

Most “marketing experts” recommend you offer a guarantee, but make sure you do it the right way or you could be left broke and holding the bag. Here’s 3 things you must consider first…

Use these 13 advertising detective super questions before writing copy and your ads and sales letters will virtually write themselves…

Discover the 3 most important elements to creating killer ads that make the phone ring, offline or online. Plus, how much writing should go into an advertisement…

Before placing an advertisement in any medium, make sure you ask these questions of your target market, and check out these two online resources…

Thousands of business owners write ads without getting clear on this, and it’s one of the biggest mistakes you can make. Complete the exercise at the end of this podcast to make sure it doesn’t happen to you and get an overwhelming advantage over your competition…

If you could have any client in the world, who would you like to attract? These 10 questions will help you identify your BEST target customers. Also discover the best way to write to them, how to find the best advertising mediums and hear 3 real examples of copy for different niches…

I tend to give up after anywhere between 90 days and 2 years when something does not work out. Not that I decide, it just happens and typically I notice but don’t do anything against it happening. How can I fix this? photo credit to Twentyfour Students To listen to Scott’s answer, hit the play […]