Shortcut Marketing Tips

Q & A: Listen to Scott's answer on the question,"I have been doing the same thing over and over for the past 23 years with the peaks and troughs controlled by the movement in the economy. I have spent money on a web site that doesn’t generate traffic.

I still don’t have a proper data base from my existing clients to market them effectively.

I am stuck in doing everything in the business as a one man band these days.

I think I could be the problem."

My “stuck” might be a little different to what you are used to.  Rather than trying to sell a commodity we are seeking sponsors. I work for a non-profit organisation that organises a free public event each year as part of a national celebration. We would very much like to keep building the event but […]

Q & A: Listen to Scott's answer on the question, "I ran a business for about 18 months and then shelved it because I realised I didn't really enjoy the type of business I was in and also, the margins weren't quite there. I have gone back to full time employment since, but am looking to relaunch another business soon. I am stuck because I don't know what business I should start. Should it be in education, retail etc. And I am looking to start something part time whilst I still have cash flow from my regular job. Can you assist me in working out how to identify a profitable niche?"

Features and benefits sounds like common sense, and yet it's one of the factors most business owners don't understand. Hear real LIVE examples of how most ads are chock full of features and the two words that will quickly turn them into benefits...

Q & A: Listen to Scott's answer on the question, "I have launched my business, but I am still feeling like I'm not doing something right because I have yet to get a client. I did a webinar in January that was a success and increased my list slightly, but no sales. I've sent surveys to find out what my 30 person list want to learn, and I've received maybe 6 responses.

Should I build a program based on those 6 responses, or try to get more replies?"

What’s frustrating is that I’m flicking jobs to friends every day. I probably flick about as much work as I do. And the spillage….. I don’t even ring some people back.

And yet, my competitors are a bit quiet. They are always delighted to take my slops. So, There’s an opportunity to expand here, but I need a concrete plan to follow.

Any thoughts?

Q & A: Listen to Scott's answer to the question, "We are a 24/7 business. We do a lot of work for Real Estates,have a great reputation where I work.My service is personalized. Customers request me all the time. Most jobs are always bigger than you get advised on the phone, then I can’t leave until all work is completed, changes day completely. Trying to sort out marketing and streamline work processes is very time consuming, after a long day this is the last thing I feel like doing. I do all the work in the business, from work on site to quoting to invoicing to account collection etc. Please let me know your thoughts."

Once you crunch these numbers in your business, you’ll want to pay more attention to these type of customers…

Q & A: Listen to Scott's answer on the question "Where does one start, what are the most important primary steps to adhere to when launching a new product into an existing market?"

Whenever you put an advertisement or sales letter together, make sure you consider each of these 13 elements to maximise your results...