Now is a very good time to be an Amazon advertising professional. According to research firm Cowen, the Amazon platform is set to make $17.6 billion dollars from advertising this year, up 36% increase from 2019, and $46.6 billion by 2025. Today, Rachel Street, a colleague from Bobsled Marketing, joined us to talk about Amazon's Demand-Side Platform (DSP). She explains what DSP is, she talks about its pros and cons, and she describes the way that it fits into the paid search advertising framework.