In today’s solo episode of Community Kristina is diving into one of the most common questions entrepreneurs ask us when they make a pivot in business: Should I start a new account?

Whether you’re navigating a niche change, starting something fresh in your life, or wondering if your engagement is low because your audience just isn’t aligned anymore, this episode is for you. Kristina unpacks the two biggest account-related decisions: do I have a personal and business brand, and when it might be time to build something new on social media?

Key takeaways in this episode:

• Why personal and business brands both matter—and how to balance them.
• When a new account is a smart move (and when it’s not).
• How to leverage collaborative posts to expand your reach.
• The secret to fixing low engagement without starting over.

It is important to build a brand that grows with you so that you don’t find yourself starting over down the line!

If you’ve ever asked yourself “should I just start a new social account?” — Make sure you don’t miss this one!

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