Our today’s guest is Stefan Jordev, my colleague from Bobsled Marketing and co-author of the book Instacart for CMOs, which is coming out on March 10, 2021.

Instacart for CMOs offers the first and most comprehensive look into how other CPG brands are operating and maximizing their Instacart sales channel. Dial-in your marketing strategy on Instacart before your competitors wake up to the opportunity.

Stefan Jordev is Director of Marketplace Strategy and Insights at Bobsled Marketing. He has been working in the digital marketing field for a decade. His past job experience includes roles involving Paid Social & Paid Search advertising management. Stefan loves being able to create and review campaigns whose effects are evident days after they have been launched.

Should my brand advertise on Instacart is the first topic in the series we would like to cover before our book is available for readers.

Make sure to tune in!

MENTIONED IN THIS EPISODE

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Why We Wrote "Instacart for CMOs"?