The Panel

Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science)

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Peldi is the founder of Balsamiq and pioneered transparent business building in 2007. In this episode, he came to the Panel looking advice on "build in public." We invited Jay Clouse, of Creator Science, on to share his wisdom. Jay had tons of practical suggestions for SaaS founders looking to build community and build in public in an authentic way.

Chapters:

  • (00:08) - Introduction of The Panel
  • (04:24) - Why is Peldi interested in build in public in 2025?
  • (09:32) - Build in public has become brag in public
  • (20:44) - Can Peldi give back in some way?
  • (28:25) - Could you teach people how to build in public again?
  • (35:13) - How much work is it to maintain community?
  • (40:46) - Sharing your struggles in public
  • (47:57) - Why does Peldi still share revenue numbers?
  • (51:46) - Could Balsamiq sponsor a community?
  • (56:34) - What do current founders need to know?

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    • Links mentioned in this episode

    • Instrumental Products
    • Creator Science
    • Balsamiq Mockups
    • Transistor podcast hosting
    ...more
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    The PanelBy Justin Jackson & Brian Casel
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