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What are the benefits of evergreen content -vs- timely content in podcasting? Ash and Kane discuss the differences between podcast content that is relevant days, weeks, months and potentially even years down the line and content that is ‘of the time’ such as utilising hot topics and news stories. They also give tips on how to ensure evergreen content is exactly that and what works well for both types of content.

KEY TAKEAWAYS

• Evergreen is something that is relevant all of the time. Good evergreen content is timeless.
• Creating evergreen content means you will get everything you absolutely can from that one piece of content.
• The main benefit of doing of the time content such as newsjacking, is it gets way more traction. People are attracted to new things.
• Utilising news doesn’t have to be 'big' it can simply be related to your business and/or niche.
• If you are looking to build relationships with listeners then evergreen content should be your go-to.
• 80-90% of your long-form content should be evergreen and short-form content should be 80%+ timely/news oriented.
• You can have evergreen content as banked content, which can help you manage your podcast better.

BEST MOMENTS

“If something is new, people want to know about it”

“Of the time content will always work better with clips”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Podhelp

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

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Email: [email protected]